Annick Goutal Story

Annick Goutal Parfums was created in 1981 by a young lady, brought up in a chocolatier’s household, rebelling against a career as a pianist. After fleeing the rigour of piano for modeling she met a man and soon found herself alone with a baby (her daughter Camille). Next she was diagnosed with breast cancer and married her childhood sweetheart.
Photo Stolen from multi-brand
Her first venture into beauty was a skin cream business with a friend and Goutal  felt they were missing two things, fragrance and packaging. “My fingers remembered”, she says, reflecting on her father’s confectionery. “I had acquired a great manual facility thanks to all the chocolate arranging. I had the idea of presenting the pots of cream like dainty packets of sweets. In beautiful handwriting we inscribed hundreds of tags to go with the bags”. After an encounter in 1977 with perfumer Henri Sorsana while talking of perfuming some creams, Goutal spent the next seven years memorising ingredients, discovering a talent and honing her skills, culminating in the creation of brand “Annick Goutal Parfums”.
Photo Stolen from ParisPerfect
Her boutique opened in 1980 on Rue de Bellechasse, presenting her first fragrances Folavril, Passion and Eau d’Hadrien which has become the most successful perfume in the Annick Goutal range. In time, as her talent, client list and reputation grew, customers and journalist friends spread the word of something wonderful happening in Paris. “It is very rare that a perfume creator can be free, because they are always linked to a big perfume company”, said Goutal. In the age of the corporate perfumer she provided a truly bespoke service. “I have always had complete freedom… It is like making music by myself”.
Photo Stolen from Escentual
“When my daughter Camille was seven, she was up on the terrace feeling the ivy and saying: “Maman, I want a fragrance like this.” So she was the inspiration for Eau de Camille-honeysuckle and privet tree mingle with freshly cut grass”. Her stepdaughter Charlotte wanted something less naive, more sophisticated, so Goutal used mimosa and cocoa. “This makes Eau de Charlotte a bit more gourmand…And for my husband (cellist Alain Meunier), I created Sables…”
Camille Goutal Photo Stolen from Vanity Fair

By 1985, the Taittinger group merged with and invested heavily in exposing Annick Goutal Parfums, both in France and abroad. The brand is extremely successful in the USA and was ranked number one in Saks and Neiman Marcus, they also began to export to Asia and European markets.

Annick Goutal added new fragrances with less citrus directions in 1996 such as Grand Amour, Eau du Sud, Petite Chérie, and Ce Soir ou Jamais and a range of candles and home sprays.

Photo Stolen from sassisamblog

In 1999 at the age of 53 Annick Goutal passed away. After, Brigitte Taittinger entrusted Camille Goutal (Annick Goutal’s Daughter) and Isabelle Doyen (a longtime perfumer in the Annick Goutal company) with the company’s development and they are responsible for bringing forth Mandragore, Songes, Un Matin d’Orage, Ninfeo mio and many more, following the brands history of creativity, authenticity and excellence.

In September 2005, Starwood Capital Group acquired Taittinger Group and Annick Goutal Parfums.

By August 2011 Korean group AMORE PACIFIC had purchased Annick Goutal Parfums, they are also licensees for Lolita Lempicka and French fashion house JC de Castelbajac’s perfumes.

Photo Stolen from CafeFleurBon

Thanks for coming on an Annick Goutal journey. tomorrow we’ll meet some of the perfumes,

Portia xx

These words are barely re arranged from their original forms on Annick Goutal’s site, FragranceX, Squidoo and Fragrantica.

Don’t you love Emma Watson? Great choice for Lancome’s Midnight Rose.

11 comments on “Annick Goutal Story

  1. Dionne says:

    I learned something new today! I had no idea that Annick Goutal was the actual perfumer for the first scents, I’d assumed she had collaborated with someone. Here’s hoping Amore Pacific does not screw up this brand – especially before I get a chance to sample my way through it.

    • I know. I am so inspired I went and ordered more today. I already have 3 and some samples. Hopefully tomorrow I’ll get your comments from yesterday in because I have no personal knowledge of Ambre Fetiche.
      Thanks for dropping by.
      Portia xx

  2. Undina says:

    Less perfumes from Annick Goutal work for me than don’t but I really like this brand. And I’m glad that it gets some attention.

  3. […] we did a 3 day epic Annich Goutal story that talked about the woman, her family and the business (Annick Goutal Story) then we went on to review some of the houses better known and loved fragrances (AG Reviews #1, AG […]

  4. […] Annick Goutal (1948-99) before. We have done days of the Annick Goutal bio and fragrance story (Bio, Frag#1, Frag#2, Frag #3; <<< jump back) and I have used some of the same words here […]

  5. Appreciating the persistence you put into your site and detailed information you offer.

    It’s awesome to come across a blog every once in a while that isn’t the same old rehashed material. Wonderful read! I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.

  6. […] you may know I love the Annick Goutal house of fragrance. We have covered the Annick Goutal Story, Perfume Reviews #1, Perfume Reviews #2, Perfume Reviews #3, Songes, and Grand Amour already on […]

  7. […] I have spoken about Annick Goutal (1948-99) before. We have done days of the Annick Goutal Bio, Frag#1, Frag#2, Frag #3, Mandragore Pourpe, Songes, Grand Amour and Duel. You can tell how much I […]

  8. […] Goutal (1948-99) on APJ before. We have done days of: Annick Goutal Biography, Eau de Sud/Songes/Mandragore, Eau d”Hadrien/Eau de Camille/Ce Soir Ou Jamais, Passion/Un […]

  9. […] Goutal Biography, Eau de Sud/Songes/Mandragore, Eau d”Hadrien/Eau de Camille/Ce Soir Ou Jamais, Passion/Un Matin […]

Leave a Reply

Your email address will not be published. Required fields are marked *