Today I am bringing you artist, photographer, perfumer and genuinely lovely person with biographies in both Who’s Who In America and Who’s Who of American Women; Liz Zorn. Liz Zorn, founder of and perfumer for SOIVOHLE, is an inspiration on many levels. I am always impressed people who can excel in more than one field, it also reminds me that it can be done. One of the things I am loving about writing perfume is that I have been able to interview some astonishing people who are also perfumers. We have previously done a story on SOIVOHLE << hit the jump and find a history and some reviews.
Straight up; I am completely addicted to the SOIVOHLE (pronounced See-Voh) range. It is an acronym Sending Out Inspired Vibrations Of Healthy Loving Energy and their mantra is “Passing on the happiness and good cheer one bottle at a time.” This resonates so strongly with my own beliefs and processes that I was predestined to love the range.
Liz is unafraid to push boundaries and buttons. Some of her fragrances have unsettling notes or bring on inspired memories. Never really challenging but sometimes confronting they are gateways to loveliness, art in a bottle.
1.Can you tell us about young Liz Zorn and some “Who I Am” making moments?
I can’t say that I have had any profound moments, at least none that come to mind. I think I have always been on this path. I was born in a small southern US town, moved to a big city at the age of ten. Lived in the suburbs and spent my summers at the pool. Very typical American.
2.What were you doing before you became a perfumer?
I was a painter. I am still a painter, just not so active these days.
3.How did you become interested in perfume and becoming a perfumer?
My interest in perfumery goes back to my teens. At the time it was not an option to be a perfumer. As the years went on I took more interest in perfumery and the Olfactory Arts, until I decided one day to put the painting aside to see if I had a true feel for perfumery. It is an ongoing process.
4.How did you get your education as a perfumer?
I am self taught except for a summer when I was 12 years old. A couple of retired teachers opened a New Age shop near my parents home. I would go there everyday and hang out with them. They taught me how to make incense from natural herbs, oils and resins. They also taught me how to make altar oils and the basic blending of essential oils. From there I started collecting oils, and perfumery books.
5.You use both naturals and synthetics, what is your philosophyand what are the selling points of each?
They are all tools, I make no distinction between them. Sometimes I like to work with an all natural palette, sometimes not. I have no interest in the politics or philosophy (if there is such a thing) of perfume. My focus is on the art and how best to bring my vision to life.
6.Soivohle is undergoing some changes currently, what news?
Yes, I am in a sense cleaning house. Fine tuning my aim. Like anyone else I get distracted at times. I am upgrading our packaging and cleaning up the look. I do not like clutter, so I try to nip it in the bud.
7.Can you tell us some of the exciting stuff you have in development?
I am working on two new scents, the Tears of Ra and Anubis. Exploring through scent the power of myth.
I wanted to leave you with some of Liz Zorn’s art. I find it moves me in much the same way her fragrances do.
Tomorrow we look at a few of the luscious fragrances on offer at SOIVOHLE. Do come and sample with us. In case you are wondering, they are currently updating their site with a Grand Re-Opening tomorrow July 24. It promises to be spectacular with the launch of 2 brand new fragrances.
I hope this has found you happy and well. If not, it gets better, promise.