Something Blue by Frank Voelkl and Ann Gottlieb for Oscar de la Renta 2013

Something new kids!!
When I was a squirt bitch back in the late 80’s and early 90’s I was on the counter that housed Guerlain, Worth, Nina Ricci and Oscar de la Renta. His fragrances sold equally to Guerlain and the women that bought them were more often than not very well put together. They looked professional, tailored, hair neat and a lot of chignons and they were busy. Oscar de la Renta must have been doing some great aspirational marketing at the time because they’d come in and buy big bottles, often a soap and body moisturiser and not even look at their receipts as they swished out with their purchases. They were the easiest customers ever and my figures looked excellent because of them. I have ever since had a fondness for Oscar de la Renta and his fragrances.
SomethingBlue FragranticaPhoton Stolen Fragrantica
Fragrantica gives these featured accords:
Top: Linden blossom (lime blossom), mandarin
Heart: Stephanotis
Base: Musk, vanilla
Have you tried Something Blue yet? What did you think? I can’t wait.
Till tomorrow big kisses and a smooch.
Portia xx

Oscar De La Renta Something Blue Fragrance 2013 Ad Campaign

Stolen from the blog art8amby

Craig McDean photographed the latest campaign from Oscar De La Renta‘s Something Blue fragrance line featuring model Iris Van Berne.

Image via TFS.

10 comments on “Something Blue by Frank Voelkl and Ann Gottlieb for Oscar de la Renta 2013

  1. Nancysg says:

    This marketing picture works for me! Now I want to smell this new release and before I didn’t care.

  2. poodle says:

    Hey! I was a squirt bitch too! I had some good and bad scents they stuck me with. I remember doing Joop, Casmir, Catalyst, and Paul Sebastian. There was a woman who got all the Calvin Kleins and I was so jealous because at the time those sold themselves. She had great numbers just because. The rest of us were fighting for a sale.
    I’d like to smell this Oscar. I like some of his other scents.

  3. Jordan River says:

    Great marketing move. The perfect gift for brides-to-be. Loving the bottle stopper. Waiting on a groom release from this house.

  4. Undina says:

    I like both the bottle and the ad. Most likely, I won’t like the perfume but I will definitely give it a try if I get a chance.

  5. susan says:

    I liked Esprit d’Oscar, loved, even, and then I was not a big fan of Live in Love. let’s hope Something Blue is more like the former than the latter.

    I signed up for a free sample on Facebook, we’ll see if it actually arrives. I’ve had mixed results requesting samples from those big brands.

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