Grandiflora by Sandrine Videault for Magnolia 2013: New Perfume

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Post by Jordan River
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Magnolia for Everyone

Grandiflora

Sydney floral artisan Saskia Havekes and perfumer Sandrine Videault are preparing Grandiflora’s first perfume which will be a magnolia scent. The juice is macerating as we write. In the meantime you can enjoy Saskia’s aesthetic on the cover of Michael Edwards’s Fragrances of The World 2013.

Fragrances of the world 2013

Photo: Gary Heery
Flowers: Saskia Hevekes for Michael Edwards

When I lived in Sydney I would often walk past Grandiflora in Potts Point just to breathe the fragrant air. The sign of a superlative Sydney restaurant was and still is flower arrangements by Saskia whose signature flower is magnolia. Magnolia is also known as Grandiflora, and is therefore the name of her floral atelier and her upcoming scent. Branches, leaves and flowers are hallmarks of Saskia’s style.

Magnolia is the new white.

Jordan River xx

This is a simultaneous post with The Fragrant Man: New Zealand’s best loved fragrance blog and it’s blogger, APJ contributor and my buddy Jordan River

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