Angelo Orazio Pregon Interview: Peety by O’Driu


Interview by Azar



Hello APJ,
In a recent APJ post, Peety, the new fragrance by O’DRIÙ, drew critical comments from almost every direction.  Some people were amused or repulsed by the idea of adding their own urine to a perfume. Others were wary of O’DRIÙ’S marketing strategies.
Today I am excited to have the opportunity to ask questions and speak with the perfumer himself.  Thank you so much, Mr. Pregoni, for visiting us here at APJ.

Angelo Orazio Pregon Interview: Peety by O’Driu

Peety O`Driu FragranticaPhoto Stolen Fragrantica

Fragrantica gives these featured accords in one line:
Tobacco, jasmine, rose, sandalwood, tonka bean and pink pepper

In addition to a perfumer you are also a poet and a performance artist. O’DRIÙ is obviously selling fine fragrances in the luxury market. How do you reconcile the constraints and often-conservative outlook of luxury and niche with the freedom and innovation that is performance art? Have you ever had to “reformulate” your perfumes or your aesthetic to conform to the image of the luxury goods marketplace?
I believe that luxury or, if we prefer, the extreme version of tastes towards high cost products, is a phenomenon which is still fighting against illuminist’s wastes. Illuminism is the background of the same cosmopolitism; on the other hand it has drawn the attention towards the ideals of freedom of thought giving to France the cultural leadership in the western area.
Since then, the rational approach has been adopted for the aesthetic experience also, trying to bring back the reflection on the subject of the canon of beauty under an objective condition. This has led to a lack of aesthetic values and, as an effect of this, also led to the idea of “taste” as merely subjective.
So, subjective “tastes” could even sublimate the “classical” beauty… preferring something ugly but with the power to awaken emotionalism in the human soul.
The current, motionless fashion world is imbued by this idea of “taste” as it was an ultimate achievement which no one could leave from. By the way, Andy Warhol pointed out that the “pop” taste (the masses’ one) was going to be the new rule in taste! Well, fashion world seems uncertain between two opposite roads: persisting in a rigid vision about luxury or embracing the ultra-commercial consumerist horizon. As a Nose and as an artist I’m trying to go back to the subjective roots of taste, and to propose them as the real meaning of luxury.
I regenerated my thoughts starting from non western anthropological and cultural concept. From these ideas Peety has been conceived: an exclusive and luxury perfume, which (after ten drops of pee) becomes a not reproducible and “su misura” one; a creation which has truly “pop” marketing characteristics, as well as primeval, superstitious or magical meanings. Peety is my contribution to luxury and art: a fetish perfume!

Peety’s classical profile and the suggested addition of urine can’t help but bring to mind the portraits of Robert Mapplethorpe and the controversial 1987 photo series Immersion by Andres Serrano . Have you been at all influenced by the work of Mapplethorpe or Serrano?
Peety, the very first perfume which becomes a “su misura” after ten drops of pee, has given me the opportunity to put together cultural and artistic concepts, using perfume as a language, with an unpredictable “pop” energy.
Just a few day ago, Andy Cohen –a TV top manager and talk show host- collected Lady Gaga’s pee making a perfume from it, I think that it stems from a sort of viral spreading. Peety is someway a threshold: before of it, the creation of perfume using some pee was simply unproposable, after Peety it doesn’t create sensation anymore, it has become an anti-establishment paradigm. At the same time Peety consolidated a different kind of approach to smells and to their ancestral meanings. Peety is the past and the future of perfumery: it was launched in September 2013 and already it’s a part of perfumery history.
Each artist, somehow, plunges its roots in other artists issues. I have to say that I feel myself close to Urs Lüthi’s provocative work, and to its very first body art concept, full of irony and without signs of tragicalness.
Peety rejects at the same time the mawkish and sexualizing clichés of todays perfumery; it looks at the outer world, to the wide set of visual stimulus which continuously surround and tempt us, what ones could call “the urban folklore”.
This is why the Peety advertising generates a linguistic chaos: it embodies masculine and feminine, the Virgin and Lawrence of Arabia, Rudolph Valentine and a nun too.

Angelo Orazio Pregoni #2 FragranticaPhoto Stolen Fragrantica

Could you describe a few of the fragrance notes and a little about the chemistry of Peety? How did you know that urine would work better in this composition than in another?
Peety is a powerful and unexpected perfume. It opens itself with some liberty tones, between yellow tangerine, sweet orange and cinnamon. Then it changes, and we enter in a dance room with tangos and milongas, tobacco notes, castoreum, woods, pink pepper. Later, it finds the levity o a rose kissing a woman neck, or the elation of the jasmine, under the dark elegant black of a fine man.
An exotic smell of vanilla emerges from moss and patchouli, with ethnical stains which are made ancestral by the Tonka beans.
But the only way to achieve Peety’s complete roundness is adding ten drops of pee. Water, salt and the acid elements in urine react with alcohol and perfume ingredients; they slightly oxidize the perfume leading to some carboxylic acids generation, and this gives an original, unrepeatable “stain” to each Peety.
Now, one can smell fruits traces, while some animal notes give room to more pungent perceptions which complete and “close” the perfume. It’s important to say that, in no way, adding pee can link the final result to what one has eaten. Nevertheless, a strong psychical element exists when one uses this “added” version of Peety. It’s something like an unconscious self-satisfaction; it seems that this feeling modifies the way our brain controls secretions, changing our body odors, and making it more attractive.

Last question: I know that I can purchase samples of Peety at Surrender to Chance and from your O’DRIÙ websites. Will your fragrances be available soon from other retailers, online or otherwise?
Really? We don’t have any distributor for our samples! The only chance to have Peety and Eva Kant samples is to order them on our store.
Indeed, Peety and Eva Kant samples are sent with an art work from me: it’s made in a very limited series, only 100 pieces. As in O’DRIÙ samples tradition, the cost is a very affordable one. We are focusing on the creation of an European network of retailers but or e-commerce works in almost the entire world -except a few countries- with the same price all over the world, handling & shipping included…
Finally, Azar, let me allow to thank you and Portia for giving me the opportunity to answer to your kind questions, and to thank your readers also, for their patience!

Peety is available from the O’Driu site €150/49ml

Surrender To Chance starts at $6/.5ml

giveaway TheTruthAboutMummyPhoto Stolen TheTruthAboutMummy

Peety by O’Driu GIVEAWAY


This week we will have FIVE winners:

2 MAIN WINNERS who will each receive:
1 x 49ml Peety™ bottle
P&H Anywhere in the world

3 RUNNER UPS who will each receive:
1 x Peety™ Sample Kits
P&H Anywhere in the world


Open to everyone worldwide who follows AustralianPerfumeJunkies via eMail, WordPress, Bloglovin or RSS. Please leave how you follow in the comments to be eligible. I must be able to check that you follow so if you have an email address on your gravatar that’s different to your follow address then please email me so I know. Yes, you can start following to enter, in fact it’s encouraged.

You must tell me how you follow APJ and tell us would you personalise the product or not and why.

Extra Chance?
Tweet: @OzPerfumeJunkie Peety O’Driu GIVEAWAY #Perfume #Giveaway @ODRIUperfumes


Entries Close Sunday 5th January 2014 10pm Australian EST and winners will be announced in a separate post.
Winners will be chosen by or some other more fun way at the discretion of Azar, our host for this giveaway
The winners will have till Wednesday 5th January 2014 to get in touch (portia underscore turbo at yahoo dot com dot au) with their address or the prize will go to someone else.
No responsibility taken for lost or damaged goods in transit.


136 comments on “Angelo Orazio Pregon Interview: Peety by O’Driu

  1. Roberto Duran's Gloves says:

    I would definitely personalise. Very surprised that so many parfumistas are horrified by this idea and at the same time are very happy to splash Civet, Hyrax and Whale excretions all over themselves.
    I follow APJ by wordpress

  2. A follower by wordpress of course 😀 And what an icnredible giveaway, and an incredible interview – a very interesting man with a huge amount of talent.
    Have you tried Peety yet? It’s a fantastic smoky amber-y leather, with a warm, citrus spice basket and rose up top – I found it to be in the same vein as LDDM by Tauer, but with a greater evolutionary development.
    Eva Kant is also incredible, one of my favourite releases of the year. Kudos on getting this interview arranged! xxx
    SMELLYTHOUGHTS recently posted…SMELLYTHOUGHTS: Best Fragrances of 2013My Profile

    • Oh and personalise? Of course :’) Although I have to admit it’d be after a night of cranberry juice and salad. The residue of wine, coffee, soda and junk food is still a creepy thought, more so than the fact it’s pee. But Peety’s great on it’s own so either way…

      • Azar says:

        I love Peety and am wearing it right now but have yet to try Eva Kant. The perfumer mentions that what is eaten before should not have a negative effect but I am still a little reticent to personalize. I trust the perfume but not my pee!
        You are IN! Happy New Year!
        Azar xx

  3. joseph s says:

    Hello I follow APJ on Facebook and by Email, I would not want to personalize I would be to nervous I would mess it up, why mess with perfection, it’s great the way it is. awesome giveaway.

    • Azar says:

      Hi Joseph!
      You are IN and thank for joining this draw. Yes, I agree with you but I’m still curious. Have a great 2014!
      Azar xx

  4. edith says:

    probably not ! i keep my perfumes for many years. i follow by mail. Happy new year !

    • Azar says:

      Hi edith,
      I never thought about how the addition of pee might effect the longevity of the perfume! I also keep mine for years and would be so disappointed if it would spoil. Thank you for this comment and you are IN! Have a great 2014.
      Azar xx

  5. australianperfumejunkies says:

    I would piss it in and wear it everywhere. Anyone who said I smelled nice would get a huge bark of laughter straight in their face. It would be fabulously naughty.
    Great Interview,
    Thanks to you and the great crew at O’Driu who bent over backwards to make this interview as intimate and interesting as possible, also for their amazing generosity.
    Portia xx

    • Azar says:

      HAHA!! Covert naughtiness via fragrance! Would you spray and tell or would it be secret?
      It was so interesting doing this interview. I really learned a lot. Thank you, Portia, for the opportunity and many thanks to the O’Driu crew and Angelo Orazio Pregon for their time and the super generous draw.
      You are IN Portia and once again Happy New Year!
      Azar xx

      • australianperfumejunkies says:

        Oh no, I would laugh in their face and walk away. They already know that I’m Dead Set Mental so it would be my own private naughty.
        Yes, already I am smiling, the year has started well.
        Portia xx

  6. cookie queen says:

    No question that the interview is brilliant!!! xxx

    • Azar says:

      Hi Val,
      Thank you! I know you don’t think that pee belongs anywhere near your cookies or your kitchen, and of course you are right about that. But from your taste in perfume I’m almost sure you would like the virgin version. Once again, have a wonderful 2014!
      Azar xx and x (also some hugs)

    • cookie queen says:

      email ……

  7. Joaquim says:

    I follow you by e-mail
    I would personalize the perfume, yes, but only a few ml, maybe 20ml, just for see the effect, A.O. Pregon is a wonderful nose and wel…I trust in his work but not enough for use all the 49ml
    Thank you for the draw!

    • Azar says:

      Hello Joachim,
      I agree with your approach to personalization! Thank you for joining this draw and Happy New Year!
      Azar xx

  8. Damir says:

    I would, driven by the concept of Peety, personalize it! I follow via WordPress, mail, RSS, FB, twitter.

    • Azar says:

      Thanks for joining the draw, Damir! You are so IN! I hope your 2014 is filled with health, happiness and, of course, wonderful fragrance!
      Azar xx

  9. Michael says:

    Wow, great interview Azar!!
    I follow via RSS (Feedly).
    Would I personalise mine? Nah… I like it better minus my pee.
    Mind you, I might add a little Hyraceum to some of it, so it won’t be completely pee free 🙂
    Michael recently posted…Angelo Orazio Pregon Interview: Peety by O’Driu GIVEAWAYMy Profile

  10. Patty Pong says:

    I follow by e-mail. Personalize? In a New York minute. 🙂

  11. FeralJasmine says:

    I once won a sample of Peety, which I dug out and drained yesterday evening after reading the first part of your post. Loved it, loved it a lot, which is hard to reconcile with my need to spend less on perfume in 2014, so I hope I am a winner! At this point, I would definitely try personalizing. As I read the perfumer’s remarks about it, and read comments online from those who tried it, it sounds as if it makes a genuine difference, and one that I might like even better.

  12. mim says:

    I follow by email. Intrigued by the description of it as LDDM-esque with more development because that sounds like instant love!

    Not sure if I’d personalize. Would definitely try on skin a few times first.

    I think asparagus, medications, other things would affect the chemistry/scent of urine quite a lot but maybe in such small proportion it would mostly have some sort of acid reaction in the perfume. But then maybe a different ingredient would work also?

    Thank for the review and draw, Happy New Year everyone!

    • Azar says:

      Happy New Year, Mim!
      Thanks for joining the draw! You are right to try it a few times before personalizing. I still wonder about asparagus…
      Azar xx

  13. Nemo says:

    I follow by email! I would love to try Peety, but I don’t think I’d personalize it…though I might get curious eventually and try it with a small volume 🙂 Thank you for the review and draw.

  14. Nymphomaniac says:

    I want to piss now ; please give me a O’Driu bottle !

    • Azar says:

      Hey Nymphomaniac! How do you follow (by Email, WordPress, Bloglovin, whatever…)?
      Azar xx

      • Nymphomaniac says:

        Hey ! I’m just reading the “Australianperfumejunkies” blog since one year about (but never posted a reply…). Happy new year !

  15. MariaA says:

    I would definitely personalize! Amazing idea !! Something completely different and very personal indeed!! I follow by email !! Thank you and Happy New Year!!

  16. Julie F says:

    I follow by email. I would definitely “personalize” a small amount, just to see, but would keep the main volume “generic” in case it smelled better that way. If I decided it smelled better with pee, I’d let her rip. Thanks for the draw.

  17. Nymphomaniac says:

    sorry : by e-mail…

  18. fanny says:

    I would definitely personalize the perfume, but only after I tested it without doing so.

    I am subscribed to APJ by email address.

    • Azar says:

      Hello fanny,
      I liked Joachim’s idea of a 20ml test. Thank you for joining the draw. You are IN!
      Best wishes for a wonderful 2014!
      Azar xx

      • fanny says:

        Hello Azar,
        You are absolutely right, Joachim’s idea is a good one!
        Best wishes for you and for everybody here for 2014!

  19. Brooke says:

    I am so curious about this release and I enjoyed the interview. I am amazed that this is so polarizing among the fragrance groups, especially considering the nature of ingredients in vintage perfumes. I would want to compare “customized” vs. no additions. I would split the bottle (half into a decant) and do a smell/wear test. I follow by e-mail, bloglovin, and FB.

    • Azar says:

      Hi Brooke,
      I am also a little surprised that this urine thing has been so controversial. A smell/wear test is a great idea. Thank you for entering the draw and Happy New Year!
      Azar xx

  20. Ellen Covey says:

    I follow APJ through my blog. I have to admit that I’m cynical about the whole mystique-of-urine thing, which seems to surface periodically and predictably in the art world. Why pee in this perfume specifically? Why do you need instructions or permission from the perfumer to do so? Why not piss into all of your perfumes and “make them your own”? Why not shit in them? Why not spit or cry tears or drip sweat from your armpits into them? As long as we’re dealing with “taboos”, why not add your semen if you’re a man, or your vaginal secretions if you’re a woman? This would be the ultimate in DIY perfume. Who knows? You might make a masterpiece.

    It seems that peeing (or depositing any other sort of bodily excretions/secretions) in a place that’s generally considered inappropriate will get (mostly) positive attention as long as it’s labeled “art”. If you’re just homeless, drunk, high, an exhibitionist, or have some other logical or illogical rationale that is not supported by a publicity campaign, it might get you attention on a small scale, but it might also get you arrested, fired from your job, or worse.

    If you’re going to pee in your perfume, just make sure you eat a lot of asparagus first. It should make for a heightened experience.

    After this tirade, please add me to the drawing. I’m told the perfume is quite good on its own.

    I feel a blog post coming on.

    • Azar says:

      Hi Ellen,

      I agree with much of your “tirade” but I find this perfume beautiful on its own. I have yet to add urine to my samples, perhaps because I am still haunted by references to the work of Andres Serrano.

      Regarding Peety, I really think there is plenty of substance behind the “sensationalism”. Much to my own embarrassment, I spent several years of my life involved in what was truly vapid performance art that was almost totally void of substance. I was relieved to see that there is real beauty at O’Driù as well as informed creativity. The not quite sensational marketing got my attention but the quality of the perfume is what sold me on the product. Peety is much more than just throwing paint at canvas.

      I am looking forward to the blogpost!!

      You are so IN this draw!

      Azar xx and x

  21. Maya says:

    Hi Azar. Very interesting interview. I have gotten over my initial strong “ewwww” factor. What I would do is decant a portion of the bottle and add urine to that and see what happens. I follow by email.

  22. Erica says:

    Hello and Happy New Year!! I follow through email and facebook.I have been curious about this scent and would absolutely personalize it 🙂

  23. Dubaiscents says:

    I think I would have to try it sans pee first and then decide if I wanted to risk it. I do agree with Portia that it would be fun to have people comment on it and know that they are enjoying your scent of pee! Thanks for the draw I follow by email.

  24. Sister Mary says:

    I wanted to hear more from the creator on this one I do admire his energetic and prolific work. Yet even after this fantastic interview I remain quite unconvinced by the words. It all reeks of taking the piss, and not *just* literally! To some it sounds *so* shocking, but surely adding the piss is chemically not dissimilar to the effect of the little glow of perspiration we add to all the perfume we wear…

    Still, descriptions of the scent sound more than solid, and of course, as an experimental soul I’m more than curious to try this both untainted *and* personalised. I would keep a little decant of the untouched even then, cos I love a side-by-side comparison and always love to play with and observe the power of suggestion.

    Thanks Azar for organising this great interview and draw – I follow on FB and by email…

    • Azar says:

      Hello Sister Mary,

      I mainly dealt with the fun parts of creating this post, especially the interview. As usual, Portia somehow manages to pull everything together and make it all happen for the APJ everyday and sometimes twice a day all year long!

      Your comments got me wondering how Peety would perfom in a blind test minus any suggestive or descriptive material.

      You are IN of course!

      Azar xx

    • Azar says:

      Oh! And Happy New Year!

      • Sister Mary says:

        Thank you! And all best New Year wishes to you and all at APJ. Yes, Portia is amazing with what she puts together! Here’s to another great year.

        I’ll certainly be giving the blind testing a go…

  25. Tina Gordon says:

    Hi Azar, and thanks for following up on your previous post with such a wonderful interview. I quite liked the idea put forward that “My need was to depict the inner universe of the human being, going beyond every denomination, in a non-aesthetic and non-retinal way”. Great concept.

    I also really like Ellen Covey’s comments above, fleshing out the why and what if aspects of the approach to personalisation. And I giggled at the asparagus approach – thought had crossed my mind! 😉

    Yes of course would personalise. Please add me to the draw! – I follow by WordPress and Feedly.

    Happy New Year,
    Tina xx

    • Azar says:

      You are IN, Tina.
      I liked the “inner universe” too. A great way to understand how scent works in all of our lives. The asparagus method also has plenty of merit! HA! I love it!
      Happy New Year.
      Azar xx

  26. Jaybee says:

    Hee, I must confess I haven’t added pee to my Peety sample yet! (Thanks Azar!) As you know, it reminds me of being on the dairy farm and I’m happy for it to remain that way. I guess if you’re wearing perfume and you perspire then you get a bit of your own odour mixed in with it anyway. 😀
    PS, I follow by email.

    • Azar says:

      Hi Jaybee,
      I really appreciate your take on Peety. Your memories brought back some of my own. Like you I have also left my sample a virgin. Thanks for joining this draw and for your informed comments! Best wishes for a wonderful New Year!
      Azar xx

  27. Elia says:

    I would personalize the perfume, simply because I’m open to experimentation, although a good point is made by Ellen, why not ‘personalize’ other scents as well.
    I follow by email and tweeted.

    • Azar says:

      Hello Elia,
      Yes, why not personalize other scents too? I might experiment with the scrubbers I’ve purchased to see if something like pee will turn those ugly ducklings into swans.
      You are IN twice! I hope your 2014 is wonderful.
      Azar xx

  28. Marion says:

    Oh yes I would love to try this! And I’m with many others in just doing it with a decant first…even upping the additions experimentally…also I agree with Ellen…even if I didn’t experiment with Peety, one could try it with anything, it’s all just chemistry!
    I follow via email and happy new year to all…

    • Azar says:

      Hi Marion,
      Yes, it is just chemistry! I love to experiment too. Thanks for joining the draw and you are IN! Happy New Year.
      Azar xx

  29. Kandice says:

    Azar – thank you for the interview. What an interesting artist.! I will be interested to see what he comes out with in the years to come. Regarding this fragrance, I would love to be entered in the draw. (I follow via email.) I’ve heard the fragrance is beautiful in it’s “virgin” state, and I believe that’s how I would wear it. However, I’d love to hear everyone’s feedback as to the results of their experiments with personalizing this fragrance. Thanks for the opportunity! Happy New Year, everyone!

    • Azar says:

      I’m glad you enjoyed this interview, Kandice. I agree with you that it would be great to hear specific results from those who decided to personalize. I wish you the most excellent 2014 and thank you for entering the draw!
      Azar xx

  30. Green note says:

    I’d have to do a side by side comparison, I’d always be left wondering ‘what if…’ otherwise. I liked Ellen’s comments. I, too, am dubious about the sensationalistic aspect of this perfume. But I’m heartened to hear that even without any additions it’s actually good.
    Even though Angelo says what you eat and drink beforehand makes no difference, I’m not sure I can believe that. Even just your hydration levels would alter the concentration… And as for asparagus…
    Hmmm, maybe I’d have to do more than one decant to test the various additions!
    I follow by email and RSS feed. Happy New Year to the APJ crew, especially the irrepressible Portia, who always makes me smile!

  31. Hello Azar, Great to ‘meet’ you. Great interview, with this creator of what can only be described as an “intriguing’ scent. Initially I thought..Ewww putting urine into a scent, but then after recently securing a decant of Secretions Magnifique {supposedly containing semen and blood} I thought..why not urine? Why not indeed ,so yes I’d personalize it. And I may even ‘disobey’ instructions one time and use 9 drops or 15 drops of urine ,instead of the prescribed 10. Another thought, each person’s ‘dropper’ may contain more or less i.e. what measure is considered a ‘drop’? Too many questions ,sorry!!! In summary, I follow via Twitter Facebook and now email. Please enter me. Have a SPLENDID 2014

    • Azar says:

      Hi sally anne,
      In my first Peety post on November 11, I anguished over the true size of a “drop” and how to personalize a 1 ml sample of perfume. Suggestions from Tina Gordon and Poodle, as well as the rest of the APJ, were extremely helpful.
      Thank you so much for entering the draw. You are definitely IN! Happy New Year!
      Azar xx

  32. Edward G says:

    i follow apj by wordpress. The ingredients in Peety sound right up my alley, so I suppose personalizing it with my own “ingredient” would truly make it a “me” scent, although I would probably do it to half of the perfume, thus making only 5 drops of pee necessary.

    • Azar says:

      Hello Edward G,
      Peety is a great unisex scent. I will also play it safe with Peety and, when I get around to personliizng, only use a portion of the perfume as you would do. Thanks for joining the draw and HAPPY NEW YEAR!
      Azar xx

  33. Laurels says:

    I follow with Bloglovin, and I would “personalize” at least some of Peety if I won. I think I said this before, but I think the name is more off-putting than the concept.

  34. Trung says:

    I follow this website by email!

    Of course I would customize it, who wouldnt love their own personalize fragrance bottle?

    Happy 2014 everyone!

  35. Tsurera says:

    I follow by email and I’d probably not personalize it, that’s not really appealing to me.

    • Azar says:

      Hi Tsurera,
      I am enjoying Peety right now without any personalization. Thank you for the comment and I hope you have a fabulous 2014! You are so IN!
      Azar xx

  36. Fruitful says:

    Fascinating and provocative interview that stirs hidden, but deep and universal, motivations. I love the primal ideas about magic and the power & danger of body substance that are embedded in the story of this scent. Makes me want to read anthropologist Michele Stephen, as well as Mary Douglas’ classic “Purity and Pollution”, all over again.

    (I follow via email and am Taeko Toshio on Facebook)

    • Azar says:

      Wow! “What was old is new again”. I haven’t thought about Mary Douglas since I first read “Purity and Danger” in the late 1960’s (is that the same book you are referring to?). When I read your comment I did a search and found a couple of wonderful interviews on YouTube with Mary Douglas in 2006, the year before she died. Thank you, Fruitful, for your thoughtful and thought provoking comments and for jogging my memory. Best wishes for a wonderful 2014! You are so IN this draw.
      Azar xx

  37. levinebabe says:

    Hello, Portia 🙂 Thanks for the giveaway to you and Peety! I followed by email. I think personalizing it would be interesting for me, so yes.

  38. Willa says:

    I don’t care for personalisation. So long as the finished product is good and I like it, who cares? Personalisation is marketing gimmick. I follow by email.

    • Azar says:

      Hi Willa,
      I love Peety as it is and am wearing it right now! Thank you for joining the draw. Have a wonderful 2014!
      Azar xx

  39. Nicky says:

    Hi Portia! I follow APJ via Facebook and I would rather not personalise, as long as the virgin juice smells good, why mess with that?

    • Azar says:

      Yes, I feel the same way. From what I understand, Portia prefers to personalize! Thank you so much for joining the draw, Nicky, and Happy New Year!
      Azar xx

  40. […] Don’t forget to jump back to enter our APJ MASSIVE PEETY GIVEAWAY!!<<<JUMP […]

  41. Lauren says:

    Happy New Year:)! I follow by email. I would not personalize the perfume. Besides the fact that I think it would be kind of gross it seems strange because your pee doesn’t smell the same all the time. What happens if you eat asparagus? Obviously you wouldn’t want to use that day’s pee. That being said – I’m sure others have done it and liked the results. It’s just not for me… -Lauren

    • Azar says:

      Hi Lauren,
      Thanks so much for stopping by and joining the draw! The perfumer mentions that what is eaten before shouldn’t have a negative effect. But, as I said to SMELLYTHOUGHTS, I trust the perfume but not my own pee! Once again have a great New Year, Lauren!
      Mommy Azar xx and x and lots of hugs too!

  42. Carolyn says:

    Great interview!! Thanks! I would try both ways and would have fun shocking my friends (well, some of them) by wearing the “tainted” version. I also love the various comments folk have had with regard to personalizing ‘fumes in all manners. As for asparagus, actually not everyone can smell it in urine. And for the name, we had a parakeet years ago called Petey…so there’s my association 🙂

    I follow via email, wordpress, twitter and FB too I think 🙂 I did send tweet as well…hopefully correctly!! 😛

    • Azar says:

      Hi Carolyn and Happy New Year!
      Very good information about smelling the asparagus!
      Petey is a cool name for a parakeet! I still have a couple of birds for pets. One is Gomez the other is a budgie named Bluey who, at 14 years, is rather long lived for his kind. Thanks for joining the draw and you are IN twice!
      Azar xx

  43. JMR says:

    I would test-personalize it first on a small decant and decide whether I prefer it that way to the original. It would also satisfy my curiosity for how my ‘signature’ affects it. I follow by email. 🙂

    • Azar says:

      Hello JMR,
      That is my plan too! Thank you for your comment and for entering the draw. You are IN!
      Have a wonderful 2014!
      Azar xx

  44. Karin Shaim says:

    I would love to personalize i since I love certain smells!
    following via bloglovin

  45. Arhianrad (Juvy) says:

    Hiya, APJ: I’m a new follower, though I stop by regularly just to read up. Great interview.

    I’m endlessly fascinated with the idea of urine in art–or even generally, bodily excretions, hair, etc. etc. It’s not my aesthetic choice, but I respect the statement. I recall a passage from Patrick Suskind’s “Perfume”: “Every human being smelled different…And yet–there was a basic perfumatory theme to the odor of humanity..: a sweaty-oily, sour-cheesy, quite richly repulsive basic theme that clung to all humans equally…”

    I guess my point is that the odors of sweat, BO, urine, and feces accompany us, and, at times, we’ve found their animal equivalents and gilded the flowers of perfumery with them.

    As for ‘personalizing’ Peety–I’m with the group that would personalize a decant and leave the rest ‘as is’ so I could compare the two. It really would depend as to when the urine was added, too.

    Thanks for the giveaway!

    • Azar says:

      Hello Arhianrad!
      I loved reading your comment and imagining all of us breezing through life in our own personal cloud of “richly repulsive” odors. By the way, how do you follow? Email, Bloglovin, WordPress, whatever…?
      Azar xx

  46. Sharon Freeman says:

    Great interview APJ. I would personalise for sure, I’m all for conceptual art… X

    • Azar says:

      Hello Sharon,
      I’m glad you enjoyed the interview! How do you follow? By Email, WordPress, Bloglovin, whatever…?
      Azar xx

  47. Sally M says:

    Excellent interview! I don’t feel that the hullabaloo around the pee aspet really matters much as the bottom line is that the product stands on its own, but any marketing startegy that can generate this much interest is successful in my book. I’m firmly in the divide and pee camp – I might even divide into several deviants because it would be interesting to see if there was any difference between morning pee or evening pee etc. I too would think that how hydrated you are would also make a difference? I agree with Portia – it would be a hoot to see people’s reaction to Peety, but I would find it SO hard not to tell them what I was guffawing about! I,d love to be included in this generous draw – I follow by email.

    • Sally M says:

      Hahaha! “Deviants” – I have a Freudian auto correct!

    • Azar says:

      Hi Sally M,
      Yes, divide and pee! And what is your plan for those deviants? HA!
      I agree that the concentration makes a big difference. Afternoon or morning EDT or… EDPEE? (Sorry) You are definitely IN the draw! Happy, Happy New Year!
      Azar xx

  48. Esperanza says:

    Great interview, Azar ! I follow through wordpress and facebook. Would I personalize or not ? I would make 2 versions, a virgin one and a personlized one and wear the one I like best. This might seem an odd question but does the perfume stay good with the pee in it ? I am willing to test that 😉

    • Azar says:

      Thank you, Esperanza!
      Edith was also concerned about the longevity of the personalized version! I don’t have an answer for that since I’ve only used Peety neat. That brings up another question. How long should we expect our perfumes to remain unspoiled? … You are so IN! Have a great 2014!
      Azar xx

  49. Greg says:

    I’m a fence-sitter on this one. I would personalise half of it and keep half as-is for comparison.

    Of course we personalise every scent when we spray it on our skin anyway, so maybe I’m just being squeamish.

    I follow via email.
    Greg recently posted…L’heure attendue. The time that we’ve been waiting…My Profile

    • Azar says:

      Hi Greg,
      I’m with you on a split but would probably only do 20 ml like Joaquim suggests. And, as you say, everything we wear becomes personal and unique to us, even clothing and shoes! HA! Best wishes for a great 2014 and thanks so much for joining the draw! (BTW, I love that beautiful bottle you found.)
      Azar xx

  50. puhfume says:

    Great and insightful interview. As for personalizing it, I’m leaning towards not doing it. Like some people who have commented, I’m scared it might spoil the perfume or at least make its shelf life shorter.

    Thanks for the giveaway. I follow by email.

    • Azar says:

      Hi puhfume!
      The shelf-life has me a little concerned too!
      I’m happy you enjoyed this interview and thanks for joining the draw! You are IN! Happy New Year.
      Azar xx

  51. Anastasia Norman says:

    I would personalize it for sure after drinking several Cuba Libres (drink of choice in Sunny Florida) I follow on World Press and email, and I am just dying to try this!!!! Have a Safe and Prosperous New Year, and thank you for the opportunity to participate in this draw! Peace & Love 🙂

  52. Lean S says:

    I follow via email. I am too reluctant to personalize, but I respect those who will. Thank you for this chance.

  53. Falon Downing says:

    I follow via email. I wouldn’t personalise it because I believe you should leave it up to the masters!

  54. alper says:

    hey i just started following to win a free package 😉

    now i’m wearing notturno by meo fusciuni but i’m very curious about peety too, so i decided to take my chance 😉

    of course, i would personalize.. in fact, anyone who buys peety is meant to personalize it, right? ;)))

    • Azar says:

      Hello alper and welcome to APJ! You are officially in the draw. Best Wishes for a Happy and Fragrant New Year!
      Azar xx

  55. Vija says:

    Personalize it – no! What toxins lay within it? Best leave the pee wee’d away

  56. Vija says:

    Following by email

  57. Lubka K. says:

    I follow you on bloglovin (Lubica K.)
    – and also via newsletter (lubaska at hotmail)
    I would not personalize it – hard describe why. This is something in me what is against it.:-) But I think I will enjoy that non-personalized original version

    Tweeted about:

    • Azar says:

      Hi Lubka K! Thank you for joining in the draw! I hope you are having a wonderful New Year. You are IN twice!
      Azar xx

    • Azar says:

      Hey Lubka K!
      You won a sample set! Hurry and get your info to Portia before 10:00 pm Sydney time, Jan. 8 (that is just a few hours from now).

  58. Sue B says:

    I follow via email.
    .. and have tweeted…

    An interesting interview, but…ewww. Nope, I spend time & effort on NOT smelling like bodily excretions so I definitely wouldn’t be binding them with perfume & splashing them on myself, even though I’m doing the whole raw diet thing at the moment I can’t see that it would be pleasant. But, each to their own lol.

    • Azar says:

      Greetings Sue B,
      I, too, spend a lot of time and effort trying not smelling like myself. Now I’m wondering why! That’s too much to think about right now! Happy New Year and you are IN twice!
      Azar xx

  59. Scottie says:


    I would “personalize” Peety for sure! I quite like the idea of further embracing perfume in relation to the body, as this relationship is already implicit!
    I just had a big birthday, so this woud be the BEST birthday present! Fingers crossed!

    I follow Australian Perfume Junkies and get weekly updates sent to my e-mail. Also on Twitter.

    • Azar says:

      Hi Scottie,
      I hate to tell you this but – for future reference – even though the APJs are all over the world, we observe Sydney time for the draws (see housekeeping above) and the winners have already been selected. I know it can be a bit confusing. Have a Happy Birthday anyway (dear fellow Capricorn) and Happy New Year!
      Azar xx

  60. Scottie says:

    PS: I tweeted! THANKS!

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