Post by Val the Cookie Queen
Le Prix des Amoureux du Parfum
Vero Profumo Mito Voile d´Extrait, one of five, nominated for the Olfactorama Prix de L´Enthousiasme 2013
I had French at school for five years. I also had two years of French tuition from a charming lady who taught me nothing except to love grenadine. Which is a shame really because now I sound like some Somerset farmer when attempting the odd French word. But I digress. For those of you who, like me cannot parlais a single word, here is a little information on the Olfactorama Awards. These were brought to my attention through my love of the Vero Profumo perfumes.
Vero Profumo´s Mito EdP won the 2012 Prix de la Virtuosité. (Most impressive niche fragrance)
After more than seven years in existence, hundreds of postings and comments, thousands of perfumes sniffed (and some bought!) five members of the French speaking Blogosphere founded the Olfactorama Awards. The awards would represent each year, the best of perfumery. They wanted to give a unique voice to this community, and a chance to define the passion and dynamism within it. Six organisers propose a selection of bloggers, both amateurs and experts, to be part of the Olfactorama Jury. There are 40 members of the jury this year.
The basic idea is to evaluate and select, by groups (both mainstream and niche) the best perfumes launched in the French market over the past year. Attention is also paid to the products and ideas that emerge from the perfume industry each year. This would include perfumed candles and room sprays, initiatives and enterprises related to perfume ………
The organisers establish a list of candidates and then ask the jury to select the ones they feel are the best for each group, which include:
Prix du Grand Féminin 2013
Prix du Grand Masculin 2013
Prix de la Virtuosité 2013 (award for technical and/or historical aspects)
Prix de l’Enthousiasme 2013 (award for emotional aspects)
APJ readers, if you have made it this far, well done. I am about to lose my mind writing all this factual information. I don´t want to make any mistakes. There are three more awards up for grabs too. Prix Atmosphère, Prix du Patrimoine Olfactif, and Prix de Focus. Take a look at www.olfactorama.fr or Olfactorama FB page for more information.
The sites are in French of course, but no problem. You can also see what/who has been nominated in the other groups.
The very helpful Juliette from the Olfactorama Organisation Team provided me with my information. She also explained why Mito Voile d`Extrait was selected:
“After much deliberation we came to the conclusion that Mito Voile d´Extrait was the most thrilling of Vero´s Voile range. Even if technically, this was already well realised, we believe that Mito invokes a deep emotional sensation with this version. And so we decided to nominate it for the Prix de l´Enthousiasme 2013.”
The nominations for the Prix de l´Enthousiasme 2013:
Vero Profumo – Mito Voile d´Extrait
Flash back – Olfactive Studio
Black – Comme des Garçons
Shanghai Lily – Tom Ford
Tam Dao – Diptyque
So if you will all excuse me, I need to pack. I am off to Milan to try out Vero Profumo´s latest creation – ROZY.
Well someone has to.
All photos supplied through Val from Musque-Moi!/Patrice Revillard