Maison Oriza L. Legrand – History

Hi there Perfumed Peeps,
Later today APJ will look at one of the fragrances from this house but I thought it might be good for you all to read the history of the company beforehand. The story presented here is from the Oriza L. Legrand website, and gives a very nice potted history that will have you up to speed in a couple of minutes.
Portia xx

History of Maison Oriza L. Legrand

Oriza L Legrand  LOGO

 In 1720, during the reign of Louis XV,  Fargeon Elder Parfumeur Distiller of the king and his court (known in Europe as “The Perfumed Court”), gives birth to Oriza House. In 1720, Oriza House enjoyed the trust of the most illustrious and especially King Louis XV of France.
The company was the official supplier of the King and the Fargeon were famous as the perfumer of Queen Marie-Antoinette.
The creams and powders Fargeon created were also destined to the eternal youth and beauty of the famous courtesan, Ninon de Lenclos.
Since the beginning, the House received the royal warrant as the official supplier of toiletries and fragrance of the Royal Courts of France, Italy, England and The Imperial Courts of Napoléon III and Russia.
The name of the house originates from Oryza Sativa, the latin name for rice, which was part of the ingredients for rice powder, make-up and wigs.
Oriza Michael #1Michael at Oriza L Legrand with Franck & Hugo (Photo donated by Michael)
Then in 1811, Louis Legrand took over the house as he understood its potential prestige. With its fragrant creations, he developed it to its full extent. Legrand led Oriza to its fame and set his boutique on the famous rue Saint Honoré in Paris. He created the most refined, the most exquisite and the most complex products. Legrand was a true fragrance artist.
Some time later Antonin Raynaud joined the house as an associate. Legrand then sold him the house, and he renamed it Oriza L. Legrand as a tribute to its first two owners and the story of the famous house of perfumes.
Oriza L Legrand  Original Facade
In 1887 the company Oriza L. Legrand patented and produced the world’s first solid perfume (Essence Oriza Solidifiée). The whole manufacture, from the distillation and maceration of perfume ingredients to labelling, from soap making to grinding rice for powder, was concentrated in the factory of Levallois-Perret. Oriza L. Legrand was one of the rare houses that provided the Courts of Russia, England, Italy and France. The house was also one of the firsts to turn its fragrances into lines of products.
Oriza L Legrand Soaps
For most of its perfumes, Oriza L. Legrand had a perfume, a powder, make-up, soaps and lots of perfumed items.
Oriza L Legrand  PerfumeThe factory employed over 200 staff at the end of the 1800s. It ran at full capacity and Raynaud put his financial means at the service of the house. He created for instance his own, very refined package boxes. He also turned to Baccarat, who created bottles for prestigious editions. And he left Faubourg Saint Honoré to set up to shops on 9 boulevard de la Madeleine and on 11 Place de la Madeleine, where Baccarat currently stands. this provides an indication of  how important the house had become by then.
Company Oriza L. Legrand successfully participated in international exhibitions and has been regularly awarded prizes, from the bronze medal at the Universal Exhibition in Paris (1867) to the Grand Prix in 1900. At the turn of the 20th century, 90% of the production went abroad.
Today Oriza L. Legrand is still made in France and works with small companies all over the country. Raw materials of the highest quality are still used and the apothecary’s artisanal processes followed.
We are very proud to open 4 centuries of archives and present to the world a part of our prestigious history.
All Photos unless otherwise specified Stolen Oriza L Legrand

3 comments on “Maison Oriza L. Legrand – History

  1. Jackie says:

    Oh Portia!
    I can see you on the Place de la Madeleine drenched in perfumes and powders and wigs! I want to be there too!
    Tell the tale! I can’t wait to see what you write.
    Love, J

  2. einsof says:

    i’m pretty sure in a previous life i was a rice grinder… oh sure, we’d all like to be the perfumer for the king or whatever… but i’m pretty sure this humble and necessary task would have been mine. and then my head cut off for stealing a little neroli from a vat.

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