Acqua di Gioia by Giorgio Armani: Ad

Hi APJers,

I hope life is treating you kindly, and that you are treating you kindly too.

I stumbled across this beautiful ad while trolling YouTube recently. I love it. To be honest I have never knowingly smelled Acqua di Gioia by Giorgio Armani but they sure know how to make a lovely ad.

Acqua di Gioia Giorgio Armani FragranticaPhoto Stolen Fragrantica

Fragrantica gives these featured accords:
Top: Mint, Limone Primo Fiore Femminello from Calabria
Heart: Jasmine, peony, pink pepper
Base: Cedar, yellow sugar and labdanum

Have you smelled it? What did you think?
Portia xx

Acqua di Gioia Eau de Toilette – Italian version

This entry was posted in Portia.

12 comments on “Acqua di Gioia by Giorgio Armani: Ad

  1. Azar says:

    Hi Portia,
    A family friend who is 80 something loves Acqua di Gioia. She is vivacious and fun loving and the scent fits her perfectly. I can’t make up my mind about it for myself. I’m going to try my sample again…if I can find it!
    Azar xx

    • australianperfumejunkies says:

      Hey Azar,
      I love to hear that someone so alive loves it and wears it with panache. there is hope for me yet.
      Portia xx

  2. Alicia Teska says:

    Yes, it’s a classic fragrance..fresh, uncomplicated, yet sophisticated.
    I remember wearing it one summer in Paris 18yrs ago..and being chased by a Frenchman who was crazy about the scent! Perhaps I should have worn it more often..but I was addicted to Chanel no.19 back then.

  3. Elia says:

    My sister likes it. I think it nice. Sometimes I think of getting it for her, I like it more than her signature, which is discontinued now anyway…
    I thought it strangely similar to Bel Respiro in a way.

    • australianperfumejunkies says:

      WOW! Elia, that is an interesting correlation. I will have to try them by sides.
      Portia xx

  4. Laurels says:

    Ha! As I was clicking on this post, I was thinking, “I don’t think I’ve ever actually smelled Acqua di Gioia.” I think it must be very popular, as it’s often featured in Sephora ads here. The notes, with the possible exception of the pink pepper, sound quite nice and summery. The color of the bottle, however, suggests that no matter how appealing the ad, like Dolce, it will turn out to be heavily “aquatic” and get on my nerves. Next time I’m at Sephora, though, I’m having a sniff. xxx

    • australianperfumejunkies says:

      There you go LaurelS,
      We are twinned on this. I still haven’t sm,elled it though I was at the department store yesterday. One day….
      Portia xx

  5. Solanace says:

    I gave it to my mom, and she actively dislikes it. Every time she tries to make a compliment, it turns out so twisted, like ‘It’s good because it smells like fruit shampoo.’ Personally, at first it seemed to me to be about white flowers by the sea, but now all I get is that sharp ARTIFICIAL ‘freshness’ I so dislike as well. The picture is great.

    • australianperfumejunkies says:

      Oh dear,
      Hilarious backhanded compliment, but the fruit shampoos are probably based on Acqua di Gioia so Mum may have a point.
      Portia xx

      • Solanace says:

        Yep, I think she does have a point. These old ladies know her fumes. She almost cried when I gave her a decant of vintage Jolie Madame from STC.

      • australianperfumejunkies says:

        WOW! That is a strong memory association. How fabulous. I’ve had a couple of those moments, so overwhelmed by nostalgia through scent. Nice one Solanace.
        Portia x

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