Michael Edwards + Women’s Wear Daily Magazine

Hey there APJ,

Just in from Ainslie Walker the latest Michael Edwards from Fragrances Of The World PRESS RELEASE!

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Michael Edwards + Women’s Wear Daily Magazine

Michael rarely mentions his fragrance projects, but here’s a development that will interest you: yesterday, Women’s Wear Daily, the New York fragrance, beauty and fashion trade bible, was reborn. No longer a daily paper, the new glossy weekly debuts with 246 pages … and the first Smell Test leads the Beauty reports.

Michael was asked by WWD to assemble “a jury of world-class fragrance experts who will judge various scents for their olfactory quality, revealing the nuances of perfumery’s new world order. Panelists are given unmarked vials of fragrance to smell in a blind, impartial test. The fragrance will be scored on a scale of 10 (the ultimate) to 1 (forgettable), with an average score computed.”

MISIA, the newest addition to Chanel’s Les Exclusifs collection, is the first fragrance his jury evaluated. It scored an average of 7.2 points. You’ll find the full article and slide show on WWD

Each week, the WWD jury will evaluate and score a new fragrance in the weekly WWD.

3 comments on “Michael Edwards + Women’s Wear Daily Magazine

  1. Jane says:

    Great! I love blinds tests, where the advertising and reputation of the house is stripped away and it’s all about the fragrance. Really good idea, and I’ll be following with interest.

  2. Azar says:

    Hi Ainslie,
    Thank you for the link!
    Azar xx

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