Interview: Neela Vermeire

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Post by Portia

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Hey there Fragrant Friends,

I have a huge apology to make. This interview was done back in April 2015 and the email got lost in the wrong folder. I found it this week and thought it would be really nice to put it up. Neela is one of my mates and I know how much of her heart and soul goes into her fragrant creations, I had a few questions and thought you also might like to read her answers.

Interview: Neela Vermeire

PICHOLA on WHITE Neela Vermeire CreationsPhoto Donated Neela Vermeire Creations

Parfumo gives these featured accords:
Top: Cardamom, Cinnamon, Saffron, Juniper, Magnolia, Neroli, Clementine, Bergamot
Heart: Orange blossom absolute, Rose absolute, Tuberose absolute, Jasmine sambac, Ylang-ylang
Base: Benzoin absolute, Sandalwood, Driftwood, Haitian vetiver

Pichola is out, congratulations, how do you feel after the launch of one of your fragrances?

Thank you Portia! We feel very excited by the generally positive reaction.

I find Pichola a big departure from your previous 4 releases, what lead you down this path?

We did not intend any conscious departure – but I understand what you mean – it is different compared to the first four (and the fifth Mohur Extrait).
We wanted to create a fragrance that reflected the feeling of the light reflections on Pichola. Also that it is a fragrance that could be worn by people who appreciate a rich yet translucent smell.
The texture of Pichola EDP is complex yet at the same time lighter and it feels like a silk chiffon which has colours yet is light to wear. We did not want a heavy hitting white floral that could knock one out but one that could be a comforting and elegant companion when worn.
The first four are perhaps more complex at first glance, heavier and texture-wise like rich brocade silk.

Neela-Vermeire-WET-WILLY

You are famous Neela as Bertrand Duchaufour’s most exacting client, was your fifth collaboration’s creation any easier?

It gets tougher to create something that in our opinion needs to measure up to the existing creations. Ashoka won an award last year and that raised the bar further up and made it even more difficult. It never gets any easier.
We don’t and will never rest on any laurels (that would be rather unwise) – we work like we did with the very first fragrances – with lots of time, dedication, positive energy, honesty and making sure that the creations weave the magic for everyone who encounters them. Naturally they are not all “people pleasers” but what is the point of us creating unexciting perfumes? We want each of our clients to feel transported into our olfactory universe.

There are two types of visitor to Udaipur’s Lake Pichola: the ones who stay in the Lake Palace looking out and the ones who stay on the shore to view the palace in Pichola. Which one are you and why?

I have stayed both on the shore and on one of the two main islands -where the Lake Palace is located.
The view is very different from the shore.
It is one of objectivity and a wide lens view – if that makes sense.
When you are inside the Lake Palace – you feel it is a personal story and it is a close-up. It is subjective detailed and focused view. You see your view of the shore and the lake according to where you stand in the palace and during what time of a day or night.

Neela Portia Pierre Herme 2013

Which are your three biggest countries for clients and why do you think that is?

Difficult to say but off the top of my head
Italy, US, Russia – I think it is because these fragrances sing a song for everyone who has an open heart to listen to these creations.

Will we ever see home or body products from Neela Vermeire Creations?

Yes I would personally love this to happen.
However, as a totally independent company – we need to sell our existing perfumes well to focus on our next creations.
We will not launch a new line until we can make this a sustainable business.

However, we do have some beautiful leather clutch bags and some accessories that we only sell when people request through our web boutique.

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Thank YOU xxxx

Neela Portia Guerlain Lunch 2014

“It’s hard to be a diamond in a rhinestone world.” Dolly Parton.

Further reading: Australian Perfume Junkies and What Men Should Smell Like
Neela Vermeire Creations has €205/60ml
Surrender To Chance has samples starting at $7/.5ml

It’s nice to learn a little about Neela and the way she operates, yes? Which is your favourite Neela Vermeire Creation?
Portia xx

14 comments on “Interview: Neela Vermeire

  1. Lizbee says:

    Lovely interview. NV always seems so accessible and kind in interviews. Like she’d be a good friend. My favorite NVC fragrance is Mohur Extrait followed by Mohur EDP and Pichola. I wore Mohur last night and still smell it. Love it so much. I feel mysterious and alluring in it.

    • australianperfumejunkies says:

      Neela is a great friend, you are right Lizbee. We chat sometimes on skype for 3 hour stints, usually the middle on the night in Sydney and Jin has to come and tell me to turn it down. We are like naughty kids.
      I am wearing Mohur myself tonight, what a fragrtance.
      Portia xx

  2. Azar says:

    Hi Portia,
    I love every one of Neela’s creations. It is hard to pick just one. I gave them all another sniff this morning and still can’t choose a favorite. I loved your interview too and the big smiles in the photos are really brightening my day. Thanks so much, Portia, for the post and Neela for the wonderful fragrances!
    Azar xx

    • australianperfumejunkies says:

      Hey Azar,
      Aren’t they lovely.
      Neela can always make me smile and i can usually make her completely outraged. She is good people and I’m proud to know her.
      We missed you today, get well my friend.
      Portia xx

  3. Carlos says:

    Great interview. Love Neela, and you too. Awesome pics xoxo

  4. Tatiana says:

    What a lovely treat for the holidays. I’m glad you posted this interview. Neela seems like such a warm and approachable person. You smell the love she puts into everyone of her perfumes. How lucky you are to be mates. My favorite is Ashoka, probably because the DH goes crazy(in a good way) when I wear it.

    • australianperfumejunkies says:

      He He He he! I will pass on that story to Neela, though she will be reading it here first. Nice to see you Tatiana.
      Yes, Neela is amazing. So driven to create the best she can.
      Portia xxx

  5. Tara C says:

    Neela is so amazing and sweet!

  6. Sandra says:

    Hi Portia. Love your interview with Neela. She is an amazing woman with a beautiful vision. My favorite is Mohur Extrait followed by Pichola and Ashoka. I seem to be falling pretty hard for Trayee as well. Hugs to you and Neela. Sandra xoxo

    • australianperfumejunkies says:

      Hey there Sandra,
      OMG! I bet you and Neela would get along so well. You two are similar in some ways and you would be laughing and being naughty, there is a perfect picture in my minds eye.
      Ahhhhhh, Mohur Extrait! I will collect my bottle in Paris in 5 WEEKS!!
      Portia xxx

  7. poodle says:

    Neela seems like such a sweet person. I love her perfumes. Well I love the ones I’ve smelled so far. Trayee is at the top of my list and someday a bottle will be mine.

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