Post by Ainslie Walker
Hi Fragrant Friends,
I popped over to Florence, Italy (Firenze as the locals call it) for Pitti Fragranze in September. The fair showcases the best in Niche perfumery, a whopping 270 brands exhibited this year! If you times that by how many fragrances in each collection, you’ll start to understand how much brain/nose cramming was done over the 3 days – I hope to share some of the magic so you feel you were there too!
Ainslie’s Pitti 2016 Photo Essay
I saw a big sign in front of an almost rundown building, Stazione Leopalda announcing the event. The entrance served as an area where people could relax, interview and of course, being Italy, smoke! The interior was rustic and industrial but with loads and loads of shiny new stalls set up and numbers and flowers hanging from the ceiling. My Pitti app let me know the theme was Numbers and Flowers – an art show running simultaneously expressing connections of numbers and flowers – the right numerical proportions can create palpable sensory experiences.
Die!! I WAS IN NICHE HEAVEN!!
I’d never been to Pitti before, so, full of excitement I began my first day’s journey and spotted Andy Tauer straight away. He was launching his new fragrance Tuberose Flash so I had a chat, sniff and also of newbie, At Coeur Desert…oh and of course had a quick selfie with him.
Turning, I saw the new Atelier des Ors – Iris Fauve and sprayed it, knowing I was more than likely spending $400 if I fell in love – it’s divine: smooth, sensual – I need to wear it some more but the iris was almost caramelised and velvet during the dry down.
Then my phone rang and it was Mark Buxton (OMG!!) – he was running a tad late to meet me – I resniffed his fragrances and neighbouring Eccentric Molecules while I waited for our scheduled interview…which of course you’ll be reading here in the upcoming weeks. HILARIOUSUS chap!
One stall along further, I ran into Nicolas Chabot who not only had his beautifully reinvigorated Le Galion collection, of which I got to smell a few, new to my nose and his novelty for Pitti, Sang Bleu. I had been anticipating experiencing his new brand, Aether for some time as it rolled out on instagram so he took me through the collection – all based on molecules and there were some really interesting scents I need to try on skin STAT. Overall I love the packaging and vibe which is quite dark and apothecary-like.
Montale had The New Rose on sparking and catchy metallic display – they handed me a small sample, so a review will follow (eventually).
Carner Barcelona was showing newbie, Costarela.
Lovely warm, Neela Vermeire and I had a half hour chat through the range and she doused me in her newest fragrance Raheme, ready for my evening, a lovely osmanthus based floral number made by perfumer Bertrand Douchfour. I left from day 1 in a cloud of exotic goodness!
More Pitti to follow in my next post(s)! Have you ever been?