First In Fragrance: Visiting Aus Liebe Zum Duft, Bruchsal, Germany

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Val the Cookie Queen

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Hey all you APJ Friends!

As you may or may not have gathered from my last post, I took off to Bruchsal, Germany with my husband (Chris) last week. I have wanted to visit ALZD/First in Fragrance (FiF) for years. So Chris and I made a deal. We would drive up there for three days, delivering my cookies in Salzburg on the way. One day perfume, one day downhill biking and hiking, one day Munich.

First In Fragrance

Visiting Aus Liebe Zum Duft, Bruchsal, Germany

ALZD/FiF was founded by Georg R Wuchsa in the year 2000. Hop over to the website First In Fragrance and you can read the history behind it all. I would be willing to bet that many of us have ordered, and still order fragrance samples from here. There is no better way to be able to try all of the hundreds of perfumes.


Filling Samples – How Does It Work?

There are four lovely ladies filling samples non-stop. All the samples are decanted from the original bottles. The sample is exactly what comes in the bottle. (I dunno if I am the only one to have noticed that sometimes carded samples do not smell the same as the perfume in the bottles.)

Of course many of the perfume houses are so small that they don´t do official samples anyway. There are around 2000, yep, two thousand, bottles to chose from. As the ladies look at the orders, they grab the bottles from the shelves and put them on a tray. Then back to the desk to fill the requested samples.
After completing several orders at once they return the bottles to their places, or at least that is the idea!! The orders are then beautifully packaged along with maybe some sweets, or little toys, perfumed feathers, and other little goodies. Making it a joy for anyone to receive, whether a small order or a big one. The girls fill at least 3000 samples a week.

ALZD/FiF now has a a beautiful range of cosmetics, and the Frederic Malle and Serge Lutens lines have recently been introduced. ALZD is now the online partner of the Austrian company www.naegelestrubell.at .

What did I buy? Travel sizes of Malle´s Iris Powder for me (I wish I had bought a big bottle, it´s divine), Dries Van Noten for the Blondeswunder, Monsieur for my personal trainer (He´s moving on from his 6 euro cologne ….!) and a BIG bottle of Portrait of a Lady for me. Finally. Chris came home with a bottle of Nasomatto´s Black Afgano. After getting over the initial disappointment of not being able to smoke it, he was quite happy. He never wears scent, but a few drops of this suits him really well. I have forbidden him to use more than half a spray at any one time. Two beautiful Diptyque candles joined the bag of goodies too.

It was an absolutely fabulous day. They have two canine noses, but only one was in the house. Beate Humbert, Georg´s right hand woman, has been with the company since day one. She took us through everything, from the offices, to the workplace and into the warehouse. Brilliant. Her son works there too, and it was their dog, Gatsby that was there. Chris split with him and took him for a walk, or perhaps the dog took him!

A million thanks to the whole ALZD crew it was such a brilliant day.

Following are pics, in no particular order. Chris took his camera and snapped lots of stuff. Had it been left to me you´d have had nothing. I suck at pics when I have to take them. Ask Portia.

Hallowe’en Bussis
CQ