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Post by Portia
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Hey crew,
Our very own Ainslie Walker is making her way in the big world of fragrancing events and this is set to be the biggest yet. As one of our APJ Contributors (and my buddy) we are incredibly proud of her achievements to date and wish her another major popular and critical success. Hopefully we will get a post event story from Ainslie because it’s so hush-hush that I’ve only now been allowed to tell you. Stay tuned.
Here is a short interview with Ainslie, I wanted the details.
Good Luck Ainslie, couldn’t be prouder of you.
Portia xx
ALEXI FREEMAN WHITE NOISE
TRANS-SEASONAL 2016 COLLECTION LAUNCH AT MONA
What is it you are scenting?
The runway/catwalk of a fashion show for the launch of Australian designer Alexi Freeman’s latest collection which is set on a cliff top on the rooftop of the Tasmanian MONA museum, so completely outdoors in the elements and interacting with an art piece situated there.
How did they find you to do the job?
Alexi and I went through my fragrance portfolio 2 years ago in Melbourne and he kept me in mind for future reference. When he was asked to launch his collection at MONA he saw this as a great opportunity to collaborate.
How do you go about creating a scent for someone elses vision?
Initially Alexi wanted something very natural based around Eucalyptus, in keeping with the natural beauty of Tasmania, leaving things quite open for me to experiment. However as the collection evolved and I understood it further we talked about night time/dark/twilight and wanted to play with dark and light and play of moonlight/ultraviolet light onto white fabrics/flowers. So I went from creating a very dark scent to a much lighter scent, based on materials Alexi is using. Billowing white fabrics, leather etc.
How is the scent being released in the air?
I am using a few different sized scent diffusion machines…plus the natural flow of air created by the models passing by. if weather is wild I have a few other options up my sleeve! Also I have created scented candles in dark pots that look like the Tasmanian night sky for people to purchase as part of the collection which will be sold at MOMA (Mona market) and then on both Alexi and my websites
What is the major note and why?
Peony: to represent the white fabrics reflecting ultraviolet lights
White leather: in the collection
Musks: representing wet bitumen /cement: which glitters at night around MONA
Patchouli and white woods: earthy/woody: natural component
Fruit note: to represent the MONA vineyard surrounding MONA
This is theatre in its fullest sense, I love this!
Chookas Ainslie!
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Thankyou! It should be fun and I’m proud to be a part of this collaboration!
Look forwards to writing about it after!
X
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Wow, Ainslie!
Looks, sounds and smells like it will be a wonderful show/experience – a modern gesamtkunstwerk …
Azar xx
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Thankyou Azar! Stay tuned for the “after story!”
X
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You blow me away Ainslie! So bloody clever you are! Very best of success with this one, I have no doubt it will be simply out of this world. Congrats. X
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Tonia!! Thankyou for your support and lovely words! With only days to go it’s lovely you have faith in me!!
See you on the other side!
X
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What a great background for a scent sational experience. Well done looking forward to reading about it.
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You know what they say: “location, location, location!!”
X
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Wow this is great! Fashion and fragrance at it’s finest – I wish I could experience it firsthand. Congrats!
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Thanks so much! Will try and describe to you as best I can! xx
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Very cool – congrats and come back and tell us how it went! x Megan
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Thanks love! Just working on a piece now! It is so hard to write about one’s own products though!! Wish you were here to help! XX
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