Post by Azar
One of the most commercially influential and probably least appreciated perfumers of the 20th and 21st centuries passed on January 30, 2016. Few of us fragrance junkies have ever heard her name but probably most of us have smelled her creations. We may even use the products that carry her perfumes on a daily basis.
Rena “Carol” Aulick-Lynn 1949 – 2016
Rena “Carol” Aulick-Lynn was born on July 7, 1949, the eldest daughter of a Kentucky tobacco farmer. As a child Carol loved all things musical, eventually becoming an accomplished vocalist, singing for radio commercials and performing as a member of the May Festival Chorus under the direction of Maestro James Levine. She was also an accomplished pianist and taught piano and music theory.
After various twists and turns of fate, Aulick-Lynn eventually found her path as a scientist and perfumer working for Proctor & Gamble. With P&G she studied perfumery all over the world and was subsequently promoted to Principal Perfumer/Scientist for the company. She later moved to Firmenich in New York as Perfumer and Director of Evaluation and then to Houston Texas, as the Director of Fragrance Development and Executive VP for Intercontinental Fragrances.
This remarkable woman loved adventure sports. In addition to sailing and flying sail planes she also raced trans am with the SCCA (Sports Car Club of America).
So – which fragrances did Carol Aulick-Lynn create? Some of her most recognized functional perfumes grace an extensive variety of household, beauty and hygiene products, including Dreft baby detergent, Tide detergent (probably the original and at least one flanker), Dash detergent, Secret and Sure deodorants and Dawn and Joy dishwashing liquids. Her last iteration of the Tide fragrance won the American Society of Perfumers award for Best Detergent Fragrance on the market.
Years of exposure to scented household, bath and beauty products have blunted my appreciation of the considerable artistry (yes, really) and manipulative science involved in their creation. Lately I’ve resolved that I will no longer turn up my nose at functional fragrances but instead approach them as I would “real” perfumes. I’ve found that there are some amazing beauties in the functional fragrance world that could easily hold their own (albeit a somewhat linear “own”) with many of what we snobbishly refer to as “fine” fragrances.
Recently daughter Lauren forwarded the video below. Not only is it hilarious but it has also given me a new perspective on my addiction to scent.
Here are a couple of questions, APJ: Is there a household product that you use just because it smells so good? How about a beauty product that you love or hate based on its fragrance?