Peety by Angelo Orazio Pregoni for O`Driu 2013

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Post by Azar

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Hello APJ,

When autumn arrives in the Pacific North West I head for my stash of vintage, spicy orientals. This fall I’ve been using a lot of Basile EDP (I prefer it to Opium), Lagerfeld KL (the perfume strength) and my new favorite spice with a twist, the Italian, musky oriental O`Driu Peety.

Peety by Angelo Orazio Pregoni for O`Driu 2013

A Review and a Problem

Peety O`Driu FragranticaPhoto Stolen Fragrantica

Fragrantica gives these featured accords in one line:
Tobacco, jasmine, rose, sandalwood, tonka bean and pink pepper

I’m sure all the scent savvy APJs are well aware of the quirky marketing that pushed Peety, for a brief, smelly moment, to the forefront of the fragrance blog-o-sphere. Just in case you haven’t heard, Peety can be your very own personal fragrance (be-spoke, so to speak) simply by adding approximately 1ml of your very own pee to 49ml of Peety. Yes! That’s right! Perfumers have been doing this forever. What’s a little pee among friends compared to musk pods, whale poo (and goo), civet secretions and African stone?

After a brief flurry of Peety excitement, repulsion and even outrage, not much more has been said about Peety. To make up for that, here is my brief review of O`Driu Peety:

Before personalization Peety is definitely a classic, animalic oriental. On my skin the top notes are a quick blast of sweaty cinnamon, perhaps some clove, bitter orange and pink pepper. This spicy mélange dries to a luscious blend of jasmine, tobacco and rose eventually finishing with sandalwood, dark patchouli and oak moss or some sort of mossy lichen. Amber and tonka bean seem to float through the life of the composition, in varying degrees, from beginning to end. The sillage is moderate to strong and longevity at least eight hours on the skin and considerably more on clothing.

giveaway hemodernhomePhoto Stolen hemodernhome

Peety by O`Driu Problem + GIVEAWAY

Here a question for you, a sort of “story problem”. I have never been employed as a lab rat. I’m not particularly good at math, hate measuring things and am notoriously cheap when it comes to buying fragrance. I would like to purchase a full bottle of Peety but I don’t want to add pee to more than 1ml of the scent. In order to personalize Peety it is necessary to add 10 drops of urine to 49 ml of fragrance. Keeping in mind that 1ml can contain from 10 to over 20 drops (depending on the dropper size), what approximate fraction of a drop of pee would I have to add to a 1ml decant to make O`Driu’s Peety my Peety?

WHAT CAN YOU WIN?

This week there will be 2 winners who will each receice

2 x .8 ml vintage carded sample of KL EDT
1 x 2ml decant of vintage Opium EDT
P&H Anywhere in the world

HOW DO YOU WIN?

Open to everyone worldwide who follows AustralianPerfumeJunkies via eMail, WordPress, Bloglovin or RSS. Please leave how you follow in the comments to be eligible. I must be able to check that you follow so if you have an email address on your gravatar that’s different to your follow address then please email me so I know. Yes, you can start following to enter, in fact it’s encouraged.

To be eligible for the draw just mention how you follow APJ and if you make any attempt to solve this problem or comment on your favorite oriental fragrance or voice you opinion about perfume marketing you will be included in the draw.

Extra Chances?
Tweet: @OzPerfumeJunkie O`Driu Peety Review + GIVEAWAY http://wp.me/p3PURw-2c5 #Perfume #GIVEAWAY @ODRIUperfumes

HOUSEKEEPING

Entries Close Thursday 14th November 2013 10pm Australian EDST and winners will be announced in a separate post.
Winners will be chosen by random.org
The winners will have till Sunday 17th November 2013 to get in touch (portia underscore turbo at yahoo dot com dot au) with their address or the prize will go to someone else.
No responsibility taken for lost or damaged goods in transit.

 

Britney Spears #PERFUME

Guest Post by Jordan River

On ya APJs,

Those of you that follow this esteemed website via Twitter may have noticed that your #perfume Twitter feed has been speared and that Britney is marking her territory with perfume. Perfume is the name of her new song. Let’s have a look at some of the lyrics…

While I wait I put on my perfume
I want it all over you…

I hide it well, hope you can’t tell
I hope she smells my perfume

I wanna fill the room, when she’s in it with you
Please don’t forget me…

While I wait I put on my perfume
I want it all over you
I gotta mark my territory

Perfume
Britney Spears

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I hope she smells my perfume…

I hope she smells my perfume…

HOLLY, wOUD & VINE GIVEAWAY WINNERS

Hey Hey Gang,

I’m so happy you all got involved in this fabulous giveaway. I know you are all going to adore these frags from A Wing & A Prayer, do rock over and check the Etsy site out if you get a moment and don’t forget the super great 3 x 7.5ml sample spritz deal, it’s hard to believe such good value.

HOLLY, wOUD & VINE #3Photo of the New A Wing & A Prayer bottles

A Wing & A Prayer has an ETSY Store<<<JUMP. The 1oz is selling for $75.00 and the 2oz is selling for $150.00, both are in the etched bottle.
I love the $10 3 x 7.5ml Sample Set, it’s a great way to try 3 of the fragrances at a time.

HOLLY, wOUD & VINE GIVEAWAY WINNERS

WHAT COULD YOU WIN?

This week there will be 3 winners

1 winner will receive:
1 x 7.5ml A Wing & A Prayer mini of either Kismet or HOLLY, wOUD & VINE, you get to chose!
P&H Anywhere in the world

2 winners will receive:
1 x 1ml decant from my own test mini
P&H Anywhere in the world

HOW DID YOU WIN?

Open to everyone worldwide who follows AustralianPerfumeJunkies via eMail, WordPress, Bloglovin or RSS. Please leave how you follow in the comments to be eligible. I must be able to check that you follow so if you have an email address on your gravatar that’s different to your follow address then please email me so I know. Yes, you can start following to enter, in fact it’s encouraged.

To be eligible for the draw just mention how you follow the APJs and tell us any green perfume that you like

Extra Chances?
Tweet: @OzPerfumeJunkie HOLLY, wOUD & VINE: A Wing & A Prayer GIVEAWAY http://wp.me/p3PURw-29a #Perfume @janetheperfumer

HOUSEKEEPING

Entries Closed Sunday 10th November 2013 10pm Australian EDSTt.
Winners will be chosen by random.org

Winners Are shannonmayerPhoto Stolen shannonmayer

#1 7.5ml Kismet or HOLLY, wOUD & VINE, you choose

Lyubov

#2 1ml HOLLY, wOUD & VINE decant

BreathesGelatin (from Twitter), Hotlanta Linda

The winners will have till Thursday 14th November 2013 to get in touch (portia underscore turbo at yahoo dot com dot au) with their address or the prize will go to someone else.
No responsibility taken for lost or damaged goods in transit.

Aurora by Roxana Illuminated Perfume

Heya Indie Scenters,

While I was in LA during May 2013 for the ScentSation bus tour my buddy Tom Pease, who was the most wonderful guide and friend you can imagine, took me up into Roxana’s 1950s ranch style home in Woodland Hills, tucked away in the Santa Monica mountains outside LA, that she shares with her artist husband Greg Spalenka. It’s a fabulous community that grew up around the idea that near the madness of LA there could be a corner for artisans, like a hippy commune but that is way too simplistic. It was near the beach and away from the excruciatingly high LA prices so a gentler, more romantic and artistic lifestyle was born. There are still pockets of the lifestyle remaining but in reality the area has become an outside suburb of LA.

Roxana Illuminated Perfume PortraitPhoto Stolen Roxana Illuminated Perfume Site

Roxana and Greg are throwbacks to a simpler time and their home is a very comfortable and inviting place full of both their art where Tom and I were introduced to Matte which is a green tea drink, art, fragrance, bees and joy in living. Can I also tell you that this portrait, while looking a bit like Roxana, does not do her beauty any justice, it has captured the outline but completely bypassed the gorgeous elegance and friendliness that is Roxana.

Aurora by Roxana Illuminated Perfume

Roxana Illuminated Perfume AuroraPhoto Stolen Illuminated Perfume Etsy Store

Ingredients: organic grape alcohol, organic grain alcohol, essential oils, c02 extracts, absolutes, tinctured plant material, jasmine, carnation, amber, spice

Fragrantica gives these featured accords in one line:
Amber Accord, Jasmine, Rose, Spice and Mandarin

One of the things I have to tell you straight away is that if you have only ever worn department store or designer perfume then Roxana Illuminated Perfumes are going to be a complete revelation. No mass production fragrance can ever match the nuanced, natural depths and heights of a handmade, independent fragrance creation. Though both are beautiful and both have their pros & cons there is something of the magical re-engagement with the earth and our place within it that happens when I put on a Roxana Illuminated Perfume. It’s like being hardwired to the energy around me, showing me that I’m part of the infinite bigger picture.

Roxana Illuminated Perfume BoxesPhoto Stolen Illuminated Perfume Etsy Store

How does Aurora wear on me? The opening is warm, sweet, balsamic and spicy, the pictures in my head are honeyed outback Australia, floral, scrubby, red earth, sap from trees, leaves, humus, animals fur, the moment between day and dusk, the warmth of the happy memory of love, the bittersweet of absolute freedom, the joy of achievement, the eternal story and intertwining of a life well lived. All these emotion pictures have fleeted across my inner eye as I sit at my desk sniffing and typing.

The initial blast has burned down and I am left with the beginnings of a sensual, sweet floriental. The flowers are overlaid with an earthy melange that reminds me of freshly turned, healthy humus and walking through pine needles on the way to the beach, there is a salty breeze blowing through that and then all of a sudden at about the 1.5-2hour mark Aurora becomes a soft silky alluring fragrance that stays around as a sweet murmur for another hour or so, sometimes when I wear Aurora it is still smellable next morning as a wash of peaty resins. Quite a good scent life for a natural, which are notoriously short lived especially on my scent hungry skin.

Roxana Illuminated Perfume Aurora Greg SpalenkaPhoto Stolen Illuminated Perfume Etsy Store

Further Reading: Now Smell This and London MakeUp Girl
You can buy Aurora at Illuminated Perfume Etsy Store, there are 1 gram sample sizes from $25.
I bought the 4 gram bottle which was $100 and is Parfum concentration<<<JUMP.

Try Illuminated Perfume if you are ready to experience something completely, magically, different.
Portia xx

Les Nombres d’Or Musc by Mona di Orio 2010

Hi There My Lovelies,

Mona di Orio has long been in my adore list, her strikingly stark and beautiful face, fragrances that can make me tear up because they are so beautiful and tragic death all mark her house with a patina of magic. Just recently my friend Birgit from Olfactoria’s Travels was having a bit of a clear-out and I snaffled this much coveted and super elegant bottle from her.

Les Nombres d’Or Musc by Mona di Orio 2010

Musc Mona di Orio FragranticaPhoto Stolen Fragrantica

Fragrantica gives these featured accords in one line:
Neroli, angelica, rose, heliotrope, tonka bean, musks

With the sad fact that I am repeating myself firmly in mind: These bottle are FREAKING gorgeous. They feel good in your hand and spritz a good amount of fragrance, the whole feeling is luxe and elegant, feels reminiscent of Hollywood glamour but looks bang up to date. Anyone who tells you packaging and presentation mean nothing has never held a Mona di Orio bottle, they exalt the experience.

One of the things I love about Musc is that some of the musks are completely beyond my ability to smell so there are times when I get musk and times when it is a soft floral. So powdery and ethereal one minute and then sheer but hefty and slightly worn the next. This is a friendly, fluffy and sweet biker. Maybe a prim but tough girl/woman, or maybe cuddly and playful but with teeth and claws that come out when needed (See below picture)

Musc Mona di Orio Fluffy Tough DeviantArtPhoto Stolen DeviantArt

Musc is all these things, and none of course, when I wear it I feel powerful, plush and pampered. Comfortable and wearable at any time, like a big wooly cashmere rug that is both warmth and solace.

The nearest feeling I can give you is when the crew go out for Chinese at our favourite restaurant, the time when we are sitting at the bar having a drink, enjoying the atmosphere and catching up while we wait for the stragglers to arrive. There is happiness and smiles, kisses and hugs, laughter and anticipation of a great meal. We know the food and service will be excellent and that someone (usually Jin lately) will tell a story that has us laughing till our sides hurt. My friends are all wonderful, generous, warm and fun business people who are clever and successful in their diverse fields, I am proud to be part of our gang and each one is very special to me. Sometimes in their work worlds they have to be tough to get the job done and none of us get a lot of down time. Musc is the warmth and linking of like minds having a good time, and the friendly, hopeful buzz of anticipation.

Musc has great longevity too, I’ll think it’s gone at about 5 hours but later I will get a sensual but clean-ish waft. If I wear Musc at night and put a couple of extra spritzes on then next morning it is beautiful and a little me-funky added in makes it sexy too.

fluffy cloud morningPhoto Stolen Thomas Leth-Olsen Flickr

Further reading: Olfactoria’s Travels and Candy Perfume Boy
Peony Melbourne has $230/100ml
LuckyScent has $230/100ml
First In Fragrance has €160/100ml
Surrender To Chance starts at $7/ml

Are you an MdO fan? are there any in the line that you have, or wish to have? Have you held one of the bottles? please, this is meant to be a conversation and I love to read your thoughts<
Till tomorrow,
Portia xx

 

Scent & Subversion by Barbara Herman: NEW BOOK REVIEW

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Guest Post by Jordan River

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On ya APJ,

I have just read a book which is hot off the press. Australian Perfume Junkies is mentioned in the book as an indicator that we do not live in scent hostile times.

I am walking along the longest path of the world, searching for the book of my heart.

Vien Tuc
Đà Lạt

Imagine a whole world where everyone smells of CK One. You probably don’t have to imagine; you have probably been there as has Barbara Herman from Yesterday’s Perfume. One day Barbara rebelled against office-friendly scents and went searching for the rude, the loud, the odd, the weird and the impolite. What she mostly found was vintage perfume and then some cutting edge 21st century olfactive artists. This led her on a fragrant journey through the 20th century which became her book Scent and Subversion: Decoding a Century of Provocative Fragrance.

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Barbara Herman

Scattered pictures
Throughout the book are pictures that have been collected by Barbara over many years and reveal a lot about perfume, society and marketing ‘art’.

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This is not a picture book though there are many full colour pictures. Barbara starts off with the thoughts of Aristotle and Plato and continues through Fliess and Freud to Chandler Burr, Luca Turin and Tania Sanchez.

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In Part 1 Barbara courses through the development of ‘Perfume: is it art? I like Barbara’s conclusion that Perfume is a language.

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Part 2 is a tour de force of 300+ vintage fragrances, including drugstore, all with back stories that you may have never heard before. I am not a vintage connoisseur so I learnt a lot from this book. If you know your vintage ‘fumes then I imagine you will be delighted with the way they are portrayed in Scents and Subversion.

On Jicky

the personality of a cat… sometimes with perfume more is more.

Barbara Herman
Scent and Subversion

Modern vs Vintage

the difference between modern and vintage perfumery is akin to the difference between polyester and velvet.

Barbara Herman
Scent and Subversion

Part III looks at the future of scent and tells the the story of how the author’s nose lost it’s virginity. Perspective on the work of Étienne de Swardt, Antoine Lie, Christopher Brosius, Sissal Tolaas, Martynka Wawrzyniak, and Christophe Laudamiel make for an interesting read as does the chapter called A Brief History of Animal Notes in Perfume.

This week there have been several collector’s items on The Fragrant Man of which Scents & Subversion would be the most affordable one. I think coffee table for the hardcover and the e-book for bedside reading.

This is a book you could read again and again as your own knowledge grows and as vintage bottles materialize on your own fragrant journey. If you already know everything then here it is all in one place. If you are new to perfume appreciation then a glossary and a guide called Perfume 101: How to become an Informed Perfume Lover, will become your reference points as you begin your own fragrant journey.

On Now Smell This, Aleta describes this book as a “worthy flanker” to Perfumes: The Guide. Yes it is.

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In this book you will read about perfume set to music; this book is perfume set to words, erudite words that bespeak a mountain of research. Barbara has walked a long path, searching and researching. This is the book of her heart.

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Kindle e-book at Amazon $US9.99
Hardcover Amazon $US24.95

Further Reading
Book Reviews by Dita Von Teese, Mx Justin Vivian Bond, Aleta (Now Smell This), Katie Puckrick and Chandler Burr
Yesterday’s Perfume – website
Yesterday’s Perfume – Facebook
Barbara Herman is @parfumaniac on Twitter

 

HOLLY, wOUD & VINE by Jane Cate for A Wing and A Prayer 2013

Hello Natural Niche Nerds,

My friend Jane Cate from A Wing & A Prayer perfumes has sent me her two latest fragrances. They came in a glittering and sparkly blue post pack and when I opened the post pack up I could smell the most incredible, beguiling and glorious green scent. There was a perfume inside the pack so eager for me to smell it the second I opened the bag that some of it had got loose and was wafting its crackling crispness at me.

The scent was created for A Wing & A Prayer’s 5th anniversary of the perfume shop on Etsy. The launch date was Nov. 5th! That’s right folks, you read it here FIRST!

HOLLY, wOUD & VINE by A Wing and A Prayer 2013

HOLLY, wOUD & VINE #1Photo of Regular A Wing & A Prayer bottles

Top: Mimosa, bitter orange, tomato leaf
Heart: Violet leaf, jasmine sambac, neroli
Base: Galbanum, oud, fir absolute

The crisp crackle of tomato leaves softened by citrus and flowers opens HOLLY, wOUD & VINE, it’s fun and green and ever so slightly waxy. There is even something of the dusting powder that my Mum used to put on the tomato plants. I am taken back to the earliest gardening days with my Mum and I in the garden, it’s absolutely uncanny how real it all seems, she is showing me how to prick the suckers out of the elbows of the tomato plants because too many branches means less tomatoes. I’m trying to tell her that it doesn’t make sense because more branches will mean more tomatoes but I am overuled and we get a bumper harvest that year, tomatoes in everything.

The tomato leaf stays quite well into the heart of HOLLY, wOUD & VINE but slowly the jasmine and galbanum take centre stage, it’s still fresh and crisp but now we get a sweeter green with a hint of skank. The green stays beautiful and fresh through the whole life of HOLLY, wOUD & VINE until the very last gasps at just under 3 hours where the oud dirties it up and makes HOLLY, wOUD & VINE a very naughty fragrance indeed. FABULOUS!!

HOLLY, wOUD & VINE #2Photo of the New A Wing & A Prayer bottles

The new bottles were created especially for A Wing & A Prayer by Michael Smith , who is the designer & owner of http://www.daydreemdesigns.etsy.com/ and they come in 2oz and 1oz etched bottles with the A Wing & A Prayer logo on both sides. The fragrance also still comes in the “regular” bottle with the label. Holly, wOUD & Vine is the first fragrance to be offered in the new bottle and slowly all stock will be in them, very exciting developments.

HOLLY, wOUD & VINE #3Photo of the New A Wing & A Prayer bottles

A Wing & A Prayer has an ETSY Store<<<JUMP. The 1oz is selling for $75.00 and the 2oz is selling for $150.00, both are in the etched bottle. I love the $10 3 x 7.5ml Sample Set, it’s a great way to try 3 of the fragrances at a time.

Giveaway Kesha&CoPhoto stolen Kesha&amp;Co

HOLLY, wOUD & VINE GIVEAWAY

WHAT CAN YOU WIN?

This week there will be 3 winners

1 winner will receive:
1 x 7.5ml A Wing & A Prayer mini of either Kismet or HOLLY, wOUD & VINE, you get to chose!
P&H Anywhere in the world

2 winners will receive:
1 x 1ml decant from my own test mini
P&H Anywhere in the world

HOW DO YOU WIN?

Open to everyone worldwide who follows AustralianPerfumeJunkies via eMail, WordPress, Bloglovin or RSS. Please leave how you follow in the comments to be eligible. I must be able to check that you follow so if you have an email address on your gravatar that’s different to your follow address then please email me so I know. Yes, you can start following to enter, in fact it’s encouraged.

To be eligible for the draw just mention how you follow the APJs and tell us any green perfume that you like

Extra Chances?
Tweet: @OzPerfumeJunkie HOLLY, wOUD & VINE: A Wing & A Prayer GIVEAWAY http://wp.me/p3PURw-29a #Perfume @janetheperfumer

HOUSEKEEPING

Entries Close Sunday 10th November 2013 10pm Australian EDST and winners will be announced in a separate post.
Winners will be chosen by random.org
The winners will have till Thursday 14th November 2013 to get in touch (portia underscore turbo at yahoo dot com dot au) with their address or the prize will go to someone else.
No responsibility taken for lost or damaged goods in transit.

GOOD LUCK EVERYONE!!

Portia xx

 

BLACK by Puredistance 2013 GIVEAWAY WINNER!

Hello Australian Perfume Junkies,

I knew when Michael gave me the vial of Puredistance Black that this was going to be a ripper competition and that a lot of you would jump on board. Thanks crew, we love your enthusiasm and are so glad that we are able to make some frag dreams come true for you.

BLACK by Puredistance 2013 GIVEAWAY WINNER!

Further reading about Puredistance Black: Perfume Posse and The Fragrant Man

If you’d like to purchase Black
Puredistance has samples for sale already
LuckyScent has pre-order for December shipment

WHAT COULD YOU WIN?

This week’s winner will receive

1 x 2ml Manufacturers Spray Sample of Black by Puredistance
P&H Anywhere in the world

HOW DID YOU WIN?

Open to everyone worldwide who follows AustralianPerfumeJunkies via eMail, WordPress, Bloglovin or RSS. Please leave how you follow in the comments to be eligible. I must be able to check that you follow so if you have an email address on your gravatar that’s different to your follow address then please email me so I know. Yes, you can start following to enter, in fact it’s encouraged.

To be eligible for the draw just mention how you follow the APJs and tell us any perfume that is black or noir that you like

Extra Chances?
Tweet: @OzPerfumeJunkie PUREDISTANCE Black GIVEAWAY http://wp.me/p3PURw-2ah #Perfume #Giveaway @puredistance

Black Puredistance FragranticaPhoto Stolen Fragrantica

HOUSEKEEPING

Entries Closed Thursday 7th November 2013 10pm Australian EDST.
Winner was chosen by random.org

Winner ganjerPhoto Stolen  ganjer

MARY P

CONGRATULATIONS!!! You have till Sunday 10th November 2013 to get in touch (portia underscore turbo at yahoo dot com dot au) with their address or the prize will go to someone else.
No responsibility taken for lost or damaged goods in transit.

Gilvo Perfume Company: Australian History

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Post by Greg Young

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Gilvo Perfume Company

A Piece of Perfume Australiana

Gilvo Perfume Company #3 Gilvo Perfume Company #1 Gilvo Perfume Company #2This is something that I saw on eBay and was intrigued. It’s a bottle of No. 7777 Eau de Cologne, from the Gilvo Perfumery Company, who were manufacturing in Melbourne during the 1940s.
Gilvo Perfume Company #4
According to Perfume Intelligence, Gilvo launched 7777 in 1947, and both company and cologne have long since disappeared. I did find some newspaper ads for No. 7777 from late 1946, so I suspect it was on the market slightly earlier than that, in time for Christmas 1946.

Gilvo Perfume Company #5Launceston Examiner, Thursday 10 October, 1946

No. 7777 was sold in a range of sizes, including a 30 fluid ounce flacon (almost 900 mls!). My bottle looks like it is 2 fl. oz – the size is not marked anywhere.

Gilvo also sold a Cologne called Three Crown Stardust Bouquet, which appears to have preceded 7777 to market, having being on sale in 1945.

Gilvo Perfume Company #6Adelaide Advertiser, Friday 22 June, 1945

Gilvo were not only selling to women. By 1947, they were also selling an aftershave called Straight 8.

Gilvo Perfume Company #3Launceston Examiner, Saturday 15 February 1947

As early as 1940, Gilvo were selling perfume in major stores. This ad does not refer to the brands that were in use later in the decade, but to eau-de-cologne generically. There is no earlier mention of the company in the archives, so this may have been their first product launch.

Gilvo Perfume Company #7! Adelaide Advertiser, Thursday 12 December 1940

Gilvo fragrances were stocked at both Myer’s and David Jones, and featured in their 1946 Christmas promotions.

Gilvo Perfume Company #8SMH, Wednesday 20 November 1946

Gilvo Perfume Company #9The Argus, Tuesday 10 December 1946

A close-up of the DJ’s ad shows that Gilvo were keeping some pretty good company with the likes of Roger and Gallet and Bourjois and were commanding comparable prices to the imported fragrances.

Gilvo Perfume Company #10Gilvo were headquartered in the Melbourne CBD and were hiring labour during the war years. Here’s an example of the sort of job they had on offer .

Gilvo Perfume Company #11The Argus, Saturday 13 November 1943

Gilvo Perfume Company #12The Argus, Tuesday 7 November 1944.

The age limit stated may seem a little odd to us these days. I believe it was because there was a desire for single women aged 18–45 to work in wartime industries exclusively. So I guess the company was seeking to recruit from the ladies who were not required for those roles. Menfolk, of course, were expected to be in war service.

The company’s premises at 360 Little Bourke St was a tiny Art Deco building that is now called Melbourne House, next door to a pizzeria and nestled in the midst of a forest of outdoors shops such as Paddy Pallin. Not exactly perfume central these days!

Gilvo Perfume Company #13The company also had premises in a tiny laneway in North Melbourne called Howard St, as evidenced by this ad.

Gilvo Perfume Company #14The Argus, Saturday 7 September 1946

This job ad appeared around the time that No. 7777 was launched. Notably, by then Gilvo was also describing itself as an export company, suggesting that they were possibly selling perfume into overseas markets.

The perfume business was still operating in Howard St in 1950.

Gilvo Perfume Company #15The Argus, Saturday 17 June 1950

By this time though, Gilvo had started to diversify into quite a different area.

Gilvo Perfume Company #16The Argus, Saturday 21 January 1950

Something does seem to have happened in the perfume trade, because all of the job ads in later years are for roles in Gilvo’s fabric printing business, the last of them in 1955.

Gilvo Perfume Company #17The Argus (Melbourne, Vic). Saturday 25 June, 1955

This is typical of a series of job ads for printing positions from 1953 onwards, so it looks like Gilvo may have changed direction in the early ’50s, so that may be when No. 7777 was finally discontinued.

That would seem to indicate that my bottle is between 60 and 67 years old. Given that age, you can see from the photos that the bottle and box are in great condition. The packaging still has a sweet powdery smell, but the little juice that is left has turned an ugly inky-brown colour and the scent is pretty dubious, shall we say.

Gilvo Perfume Company #18

So, Gilvo were a small perfume company that operated in Melbourne and established a national brand that was able to compete in major retail stores with the imported big names for more than a decade. I guess they were the Tommi Sooni of their day! A little piece of Australia’s fragrance history.

Perfume Intelligence references

http://www.perfumeintelligence.co.uk/library/perfume/n/n3/n3p9.htm http://perfumeintelligence.co.uk/library/perfume/g/g5/g5p3.htm

Advertising references

http://trove.nla.gov.au

© Greg Young 2013

Beige by Jacques Polge for CHANEL 2008

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Post by Ainslie Walker

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50 Shades of…Beige

I have always had a colourful (and black) wardrobe, and have noticed a section expanding in the past year, with fabrics in shades of Beige. I guess I’ve been discovering the many shades of the colour without even realising…champagne, biscuit, sand, camel etc. Beige is intriguing, understated, classic and classy.

Coco Chanel LOVED it and therefore one of the perfumes in Chanel’s Les Exclisifs range was named after it.

Beige by Jacques Polge for CHANEL 2008

Chanel Beige Chanel FragranticaPhoto Stolen Fragrantica

Fragrantica gives these featured accords in one line:
Hawthorn, freesia, frangipani, honey

“I take refuge in beige because it’s natural,” said Mademoiselle Chanel. An elusive colour with infinite variations, beige may seem quite ordinary. And yet, behind this apparent simplicity, it hides a discreet sensuality that builds slowly before revealing itself fully.”

Firstly, I overlooked “Beige” when I was given a sample, and tossed it in my bag. I expected it to be dull. However weeks later when it resurfaced I was immediately intrigued upon first sniff…not love, mind you, but intrigue. It was white blossoms and general prettiness…but what else was catching my attention and raising an eyebrow? Timing was perfect, it was spring, the sun was out, the air was full of blossoms and I was about to go for a walk down a countryside lane. I needed to know more. I spritzed it on and started the adventure.

CHANEL Beige CHANEL Frangipani Nico Nelson FlickrPhoto Stolen Nico Nelson Flickr

Freshly cut white florals, and blossoms smothered me. Sweet freesias, fresh and green, a honey note, but not too sweet…perhaps even slightly dry…a hint of honeysuckle? Before long, and just in the nick of time, beautiful creamy hawthorn notes arose, balancing the lot and steering the aroma away from sickly sweet. Deeper in I found something slightly fruity/tropical…was that frangipani? I was almost skipping, engulfed by its sweet and feminine charm. Surprised I liked it so much. Here was a clean, fresh and uplifting fragrance. I was uplifted in a way similar to when I wear Chanel’s Cristalle Eau Verte, and yet there is something richer, creamier, elegant and more rounded in Beige after the initial notes dissipate. It’s not a surprise both fragrances were made by the same “nose”, the infamous, Jaques Polge.

Chanel Beige Chanel Honey_Bee WikipediaPhoto Stolen Wikipedia

Dry down continued to a honeyed, creamy, soapy scent, which verges on familiar, some elusive bar of soap, but in no way cheap. This is where I thought it would plateau. Then I accidently breathed out before my next sniff, which was an amazing accident, as with the hot air, hints of spice kicked in, adding some sultry, sensual tones, along with the now robust, waxiness of hawthorn. What started out as such a “daytime” fragrance suddenly gave promise of something that could really take you further into the evening. Wear this to the next spring wedding you attend, ladies….and be sure someone gets up close and personal with their HOT breath!

Chanel Beige Chanel Hawthorn net_efekt  FlickrPhoto Stolen net_efekt  Flickr

Beige is beginning or memory of spring, with a promise of summer. There is a naturalness about it and perhaps why this fragrance works. An enjoyable wear.

Beige can be bought at most CHANEL Boutiques and some big Department Stores
Surrender To Chance starts at $4/ml

Jaques Polge has done a great job bringing the many facets of this colour to life for us. Have you tried Beige?
Ainslie Walker x