Ainslie Walker Scents Alexi Freeman at MONA

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Post by Portia

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Hey crew,

Our very own Ainslie Walker is making her way in the big world of fragrancing events and this is set to be the biggest yet. As one of our APJ Contributors (and my buddy) we are incredibly proud of her achievements to date and wish her another major popular and critical success. Hopefully we will get a post event story from Ainslie because it’s so hush-hush that I’ve only now been allowed to tell you. Stay tuned.

Ainslie Booze frags #11

Here is a short interview with Ainslie, I wanted the details.

Good Luck Ainslie, couldn’t be prouder of you.
Portia xx

ALEXI FREEMAN WHITE NOISE

TRANS-SEASONAL 2016 COLLECTION LAUNCH AT MONA

ALEXI-FREEMAN_MONA_WhiteNoise 1

What is it you are scenting?
The runway/catwalk of a fashion show for the launch of Australian designer Alexi Freeman’s latest collection which is set on a cliff top on the rooftop of the Tasmanian MONA museum, so completely outdoors in the elements and interacting with an art piece situated there.

How did they find you to do the job?
Alexi and I went through my fragrance portfolio 2 years ago in Melbourne and he kept me in mind for future reference. When he was asked to launch his collection at MONA he saw this as a great opportunity to collaborate.

How do you go about creating a scent for someone elses vision?
Initially Alexi wanted something very natural based around Eucalyptus, in keeping with the natural beauty of Tasmania, leaving things quite open for me to experiment. However as the collection evolved and I understood it further we talked about night time/dark/twilight and wanted to play with dark and light and play of moonlight/ultraviolet light onto white fabrics/flowers. So I went from creating a very dark scent to a much lighter scent, based on materials Alexi is using. Billowing white fabrics, leather etc.

How is the scent being released in the air?
I am using a few different sized scent diffusion machines…plus the natural flow of air created by the models passing by. if weather is wild I have a few other options up my sleeve! Also I have created scented candles in dark pots that look like the Tasmanian night sky for people to purchase as part of the collection which will be sold at MOMA (Mona market) and then on both Alexi and my websites

What is the major note and why?
Peony: to represent the white fabrics reflecting ultraviolet lights
White leather: in the collection
Musks: representing wet bitumen /cement: which glitters at night around MONA
Patchouli and white woods: earthy/woody: natural component
Fruit note: to represent the MONA vineyard surrounding MONA

ALEXI FREEMAN_MONA_WhiteNoise.pdf

12 thoughts on “Ainslie Walker Scents Alexi Freeman at MONA

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