Val the Cookie Queen
Vero Profumo Perfumes. “For the eccentric and the flamboyant.”
There Is No Cumin In Rubj Extrait. A Letter to Vero.
You successfully slipped off in the most Bowieesque of ways. Those of us who knew kept it private as you knew we would. Your much loved Verophiles were the only ones who got a short advance warning, as you wanted. And you know what Vero? We even kept it off of social media until your family gave us the go ahead to share the news. L and I coordinated down to the exact minute as to when we announced it, and posted the news at the same time. Took about three seconds for a reaction. And then it went crazy. You would have loved it. Everyone was stunned. People had noticed your lack of presence on FB but most had assumed you had moved over to spend more time on Instagram, which you did. Really Vero, hundreds of comments, that kept L and me on our toes for the next couple of days. Not giving us much time to take a breath, nor to feel the intense sadness, and the hole that you left behind in our hearts. That came a little later.
I received some really beautiful letters from the people whose lives you had touched deeply with both your creations, and your vibrant personality. People who you had taken time to connect with, on a personal level, or through the online world. These letters I had printed out and given to your family.
Many people took time to get in contact with me personally, to offer their sympathies at the loss of my friend. When we first met in 2013, I had a perfumer friend, but over the years you became a friend, who was a perfumer. I have peace in my heart Vero. You knew you were loved.
We had many Skype sessions over the years huh? And laughed a lot. We got to know each others friends, both inside and outside of the perfume world. I got to know the Campomarzio Crew through you, and Jeroen, and the Grossmiths, and Camille. We had a blast together, going around Milan with Judith, and Florence with Chris. I had the privilege of visiting with you in Zürich, spending time in your atelier. Brilliant times, thank you. And remember the lunch with Antonio? One of the best meals either of us had ever had. Italian food at its absolute best.
Vero, a lot of people have asked me what is going to happen with your business, but that has absolutely nothing to do with me. Personally I would like to see it slowly come to a stop. Turning your perfumes into unicorns. I will be watching with great interest.
There were a few leeches, as we knew there would be, one or two trying to turn your demise to their advantage. And you know exactly who huh? We always knew.
And before I go, you can be damn sure that people will continue to be reminded that there is no cumin in Rubj Extrait.
Until we meet again.
Ich hab dich lieb.
VERO KERN 1940 – 2018
All photos from my private collection.