Hello Fellow Fumies,
At APJ we have a Saturday Question. Everyone gets to chime in with an answer, chat with other responders and it’s a fun event each week. Taking sides never means taking offence and everyone keeps it respectful and light, even though we can sometimes trawl the depths.
The idea is you’ll see it on the weekend or chime in through the week. Hopefully you will come back regularly and see if anyone has responded to your comment and you can reply to them. The aim is to generate real conversation and connection even though we are scattered around the globe.
Over 100 responses I will draw a Secret Scent Sample Pack (from my collection)
Last Weeks Winner: Cassieflower
eMail me at (portia underscore turbo at yahoo dot com dot au) with your address please
Saturday Question: What Would You Name and Include In Your Fragrance?
Imagine. Givenchy, Kilian, Neela Vermeire, LUSH, Estee Lauder, CHANEL or Christian Dior has called (or any other brand that makes fragrance). They’ve seen your chatter online and really rate your input and opinion. It took them a few weeks to get your number but they did. You are being asked to name and curate the three main accords in a new pillar fragrance for their brand. There are no restrictions but you will have to work with one of these perfumers: Mathilde Laurent, Jean Claude Ellena, Geza Schoen or Patricia de Nicolaï.
So. What will you call your fragrance, which company will it be made for, three leading accords and who will be your nose?
My wish is that Yves Saint Laurent Beauty would call. They have been a major player and innovator in the field before they started caring more for focus groups than exploring the power of new and exceptional. It woulds be amazing fun to be part of the revitalisation of the brands perfume range.
The perfumer I would choose is Patricia de Nicolai. She is clever, fun, talented and would have saved Guerlain’s bacon if they hadn’t been a patrimonial oligarchy. She has shown herself to be master of subtlety and nuance, creates seamless perfection in her fragrances and would totally understand the need for something wearably weird as a revitalisation of brand perfume.
My three leading accords would be
Vanilla: because I love the different facets of it and think it can be used in three different ways through the progression of the scent. Starting out dry and desiccated, sweetening with breathy animalisation through the heart to become a warm caramelised woodsy hug at the dry down.
Salt: I love the way salt and vanilla interact, hopefully it would only be a major player in the first two phases. A counterpoint and addition to the dry desert of the opening and keeping the heart texturally unusual.
Tuberose: The sensual, wanton white flower that gives all the breath and cool tropical sappiness. A green temptation, that also is multifaceted and can go from petroleum to bubblegum. We can explore that dynamic through the life of the fragrance too. Hopefully to do it without the usual coconut, creamy sandalwood and lotion trope.
What would I call my fragrance? Rive Safari. It would play on Yves Saint Laurent’s Rive Gauche line, perfume and the bohemian wanderlust that the line evinced. Safari because YSL made the colonial workwear into a worldwide era defining fashion statement, the journeys it conjures and the wistful (untrue) romanticism of that time. I also think the name is totally unisex and creates its own new phenomenon from pieces of the houses history. PLUS, imagine the marketing twists and turns that could evolve over time.