Hey Hey

Over the last two Sundays we showed the “Something old, something new” Part 1 BBC Perfume Documentary and “Bottling The Memory” Part 2 BBC Perfume Documentary. Today we”ll be able to watch the last of these 3 wonderful documentaries. You’ll need to grab a cuppa/juice/wine and maybe some breakfast/lunch/dinner and settle in for an hour, there are no ad breaks but you can pause and come back through your Sunday.

Photo Stolen Fragrantica

Grossmith, Axe and Avon. From the royal houses of the middle east to the ghettos of Brazil we are taken on a tour of innovation through some very different price points and customer bases. I particularly enjoy this very glammed up go to whoa fragrance build as we follow Ann Gottleib the AXE fragrance evaluator as she tries to predict a Brazillian blockbuster. Cool video.

Enjoy,
Portia xx

BBC Perfume Documentary Part 3 “The Smell Of The Future”

Hello Fragrance Lovers,

I love the heading today, it reads like a snuff film, doesn’t it! Sorry to let you all down but back in September last year Victoria on BoisDeJasmine showed this Behind-The-Scenes movie of the way an Axe fragrance is created, I imagine much the same as fine fragrance with a miniscule budget. It shook me a little because though I kind of understood that millions of people were involved in creating the smells of our daily lives I do sometimes forget that these people who, even though they can and do, aren’t making fine fragrance and are still about doing the best they can within extremely rigid parameters. It really opened my eyes.

Photo Stolen DailyDesignInspiration

The patent excitement shown for getting the job of Axe Fragrancers is wonderful and genuine. No one is even hinting that they’d rather be doing JPG’s next blockbuster, there is no embarrassment. Just some great people doing a job that will bring fragrance to a bunch of people. Interesting.

I am very conscious that sometimes I come across as condescending. I mean none of it here and am seriously happy that these guys are great at their jobs and love it, whatever end cost level they are working at in the moment. In fact, a big Axe contract would net the manufacturers way more money that a niche fine fragrance win would.

Enjoy!
Portia xx

AXE EXCITE Story stolen BoisdeJasmin 13/9/12