Hey Fumies!

So I know it’s not extravagantly pricey or hard to find but I was trolling the local mall recently and I stumbled across, no my nose led me to, a new LUSH kiosk in the middle of the mall. The crew at the kiosk were so friendly and fun, knew about their products and had clearly been testing the range and then talking together about their tastes and one of the girls had a definite perfumista in training feel, it was a great experience. Now I will always reward a good shopping experience with a sale, especially when the price is SO DAMN REASONABLE!! WOW!

25:43 by LUSH

Photo stolen LUSH

The LUSH site says:
Fresh, sophisticated and light
LUSH inventor and co-founder Mark Constantine created this perfume in twenty-five minutes and forty-three seconds especially for his son Simon on his wedding day. Talk about a flash of brilliance! Simon’s bride wore this fresh and citrusy perfume down the aisle, and it captured the moment beautifully with notes of tonka and lime accord. Simon (not one to be bested by his Dad) later added notes of lemongrass, vanilla, ylang ylang and listsea to round out the already light and clean essence of 25:43.

I love LUSH, my BFF Kath is a Bath Bomb fan, they are a great fun affordable range. Their fragrances can often be quite overpowering but in a soapy, fresh, bathroom spray way. That sounds like I dislike them but I don’t. I love their sillage and scent bubble, love that though they are quite strong they don’t seem to be skunkers, like you have applied a scented body lotion that smells amazing all day. 25:43 is no exception, it goes on all lemongrass and lime and not much later the warmer tones come through and then the fragrance stays as is for most of the day till it decides to be just an almost edible vanilla and then it disappears. If you are testing 25:43, or any of the LUSH frags, make sure you do it on a card first because they last so well that you are making a decision about how you smell for most of the day. Excellent products if you are not a huge perfume person but want to smell good all day every day.

Man, woman or child appropriate. I think this would be a super after gym and off to the evening choice, weekends, casual adventures, holidays et al. Perhaps too scented for offices or cinema or really close confines.

LUSHAustralia has 33ml under $40, 10ml under $15, 3ml sample $3

Johnny Ruffo

Completely off topic but this is the latest viral campaign for McDonald’s Australia. Cool squared! Obviously the web and social media is spaz-la-la over it here and I thought you may like to see how we advertise burgers down under. I also added 2 of the getting it together videos because then you get a sense of who the LOVELY star, Johnny Ruffo, is. I know!! SO CUTE! And not overly complicated by genius. My favourite combination in pop stars.