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Post by Azar

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Hello APJ,

I know that we already have our very own beauty editor here at APJ – AF Beauty – who does a fantastic job of keeping us updated on skin care and make-up. Nevertheless I just had to comment on a few skin care samples that Portia sent my way a few months ago.

Korean skin care is all the rage lately. Ever since Soo Ae, the famous Korean actress, started her own line several years ago I have wanted to give Korean beauty products a try. Unfortunately what I could find locally was limited and quite expensive. Within the last year (or has it been longer?) the products from the Korean skin care company Etude House have been made available to US buyers through the Etude House website and on Amazon. Portia’s samples of Etude House products, picked up on a recent visit to Korea, have turned me into a Korean skincare junkie.

After seeing some recent photos of myself I knew that something had to change! Short of surgery there isn’t too much a woman of my age can do about sagging skin, but I really think that the first of Portia’s samples I tried actually helped to give my skin a smoothing lift.

Moistfull Super Collagen Cream by Etude House

Etude House Moistfull Super Collagen Cream, containing 63% hydrolyzed collagen from seaweed, is a light weight cream with a gel-like consistency that glides onto the skin leaving a moist finish, brightening the complexion, smoothing the look of lines and wrinkles and giving the appearance of a slight lift to drooping skin and to that dreaded dewlap. The effect was immediately noticeable after a single application. I quickly used up the two samples from Portia and ordered this product and several other Etude House items on Amazon. The Super Collagen cream continues to impress. There is also a non-super version of this cream. The formula is a little different. I definitely prefer the Super version. I also find that the Etude House Moistful Super Collagen Eye Concentrate relieves under-eye puffiness and the Pearl Aura Brightening Essence revives dull looking skin.

I don’t imagine I will totally abandon my old favorites by Orlane and Paula’s Choice. They seem to work to minimize enlarged pores and reduce wrinkles. However, the Etude House products are at least as effective for a slightly lower price than Paula’s Choice and are considerably less expensive than anything by Orlane that isn’t past the pull date.

I won’t include any more “before and after” photos here today as I am not equipped to do selfies. You will just have to take my word for it – I think that these products might actually work!

Have you tried the Korean skin care lines? Do you have a favorite brand that you use regularly? Despite my love of these products I often find myself wondering if using any kind of skincare is just a big waste of time and money. What do you think?

Azar xx