Hervé Léger by Max Azria F/W2014 Ad Campaign

Heya APJ Fashion Fiends,

After a long while of fashion de yawn it seems that the houses are getting interesting again. LOVING this new layout from Hervé Léger. So fun and retro.

Portia xx

Hervé Léger by Max Azria Fall Winter 2014 Ad Campaign

The images with model Maria Flavia Ferrari were shot by Steven Pan and styled by Elizabeth Cabral. (source)




Jean Paul Gaultier for Lindex Fall Winter 2014 Ad Campaign

Ok Fashionistas,

When I was studying fashion, and after, one of my favourite designers was Jean Paul Gaultier. His fun, sexy, silly and naughty street to couture ranges would always make me smile. When I moved to London in the mid 1990s I went a little crazy on the Gaultier. I had a cow print skivvy in cashmere, some navy blue stirrup tights with huge JPG badge appliques, a stripy very low v necked striped midriff top and a couple of belts. It looks like he has brought all his signature fun and nautical signatures into this Lindex range. Great to see him back on board.

Jean Paul Gaultier for Lindex Fall Winter 2014 Ad Campaign

I grabbed this piece from my fave fashion image crew: art8amby

Jean Paul Gaultier for Lindex Fall Winter 2014 Ad Campaign1 Jean Paul Gaultier for Lindex Fall Winter 2014 Ad Campaign2 Jean Paul Gaultier for Lindex Fall Winter 2014 Ad Campaign3

 

 

Michael Edwards / Fragrance of the World book

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Post by Ainslie Walker

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Hello APJ

For those of you who don’t know who, Michael Edwards is, please stop everything and read below. For those who do, read on anyway, as we have an extremely generous and special giveaway for you today!

Michael Edwards / Fragrance of the World book + GIVEAWAY

Michael Edwards Ainslie walkerPhoto Donated Fragrances Of The World

I have nicknamed Michael, “The David Attenborough of the Perfume World” to friends who need an explanation, initially mainly due to his mannerisms and gentle accent. When I told him, he graciously and modestly accepted this, saying he “was very flattered”, and I was “far too kind”. The thing is, he has done as much, for the perfume industry, as Sir David has done with wildlife, exploring, categorizing and creating families, from a fragrant territory, very few had explored prior. He has created a vast and valuable foundation for us all to learn and discover from. His impact and input to the industry will be evident for many years, even generations to come.

Michael is a true gentlemen -softly spoken, approachable, and extremely modest. He is an independent fragrance evaluator, classifier, educator, author, consultant and historian. He is also a 2-time FiFi award winner – THE most prominent and prestigious award, of the fragrance industry.

He has classified more fragrances than anyone in perfume’s history. His comprehensive, annual book “Fragrances Of The World” is now in its 30th Anniversary Edition. Of the first book, released in 1984, Michael says humbly “ it was very modest, listing just 300 perfumes” (Actually, a huge undertaking if you think about it- that’s almost 1 fragrance for every day of the year!)

His experience and knowledge of perfumes and the fragrance industry is second to none. He knows everyone who is anyone, perfumers and noses (Ellena, Roudaniska, De Chiris…around 400 of them!), oil houses (Coty, Robertet, Firminech, Givadaun…), fashion brands, (Tom Ford, Chanel, Dior, Lutens, Estee Lauder, Prada, Hermes…), perfume distributors, bottle designers, retailers (Harrods, Nordstrom, David Jones…in fact these 3 give him ALL their display windows on release of his books, they are THAT crucial to their sales!)

His contact list is incredible and he has met and interviewed many of the greats, including many who have now sadly passed away. He was the first to interview perfumers, and expose some of the mystery surrounding French perfumery, for his now out of print book, Perfume Legends.

Seriously; he knows EVERYONE! They come to him for advice, guidance and information. Evelyn Lauder calls him “the perfume experts’, expert!” And yet he remains so incredibly humble.

For the Fragrances Of The World manuals, he and his talented Australian based team categorize every perfume released (!!) into 4 fragrance groups – Floral, Oriental, Woody and Fresh, and then into a further 14 subgroup families, from his famous fragrance wheel.

Michael Edwards Fragrance WheelPhoto Stolen Fragrances Of The World

Each year he updates, adding all the new releases and discontinuations for that year. In 1984 only 30 of the fragrances were ‘new’, in 1993, the team added 130, in 2003, 580, and so on until last year they added a whopping 1500!! The 2014 edition contains more than 8000 fragrances, and the 2015 is set to have 1400 more!

Originally developed to help retailers to sell perfumes, and lessen confusion for consumers, the books are now known as the bibles of the industry. Perfume Legends now fetches $700 on ebay!! He cites the wine industry as being years ahead in its universal classifications, descriptions and understanding. The perfume industry still has a long way to go to quash the confusion and overwhelm felt when buying/selling/choosing and talking about fragrance.

“The right fragrance is almost as hard to find as the right man” (Allure magazine) His life’s work, certainly makes it easier for us all to find that ‘needle in a haystack’ personal fragrance.

Michael Edwards Fragrances Of The World Book 2014Photo Donated Fragrances Of The World

Tips from Michael (and me) on how we can use his books:

For collectors, perfume lovers, retailers and consultants helping others to find there perfect scent(s), (aka APJ peeps!!) the books are invaluable.

  • Michael recommends highlighting in the book, all the fragrances in our collections – we will start to see patterns forming in certain fragrance groups/subfamilies e.g. for me, ‘woody oriental’ and also ‘green’. This helps us to discover similar others we may also like. As an experiment, ask friends their 3-4 favorite fragrances and look them up in the back of the book – chances are 2 will fall in the same group, sometimes even subfamily too – flip to this category in the front, and then you will easily be able to recommend other fragrances they will love from there.
  • My tip for perfume storage and study: Using the 2014 edition, I have now organized my perfume collection into family groups, (instead of by brand) using the book’s categories. Now I can study their similarities and differences, training my nose along the way, and stretching myself to expand what I wear from my wardrobe – hours of fun!

giveaway manoneileenPhoto Stolen manoneileen

WHAT CAN YOU WIN?

This week we will have 1 Winner who receive:

1 x Michael Edwards Fragrances Of The World 2014 ($195 Retail!!)
P&H Anywhere in the world

HOW DO YOU WIN?

Open to everyone worldwide who follows AustralianPerfumeJunkies via eMail, WordPress, Bloglovin or RSS. Please leave how you follow in the comments to be eligible. I must be able to check that you follow so if you have an email address on your gravatar that’s different to your follow address then please email me so I know. Yes, you can start following to enter, in fact it’s encouraged.

You must tell me how you follow APJ

and

Tell us how do you recommend fragrances to others? Are you pinpointing their need and loves, or only recommending your favorites?

Extra Chance?
Tweet:  Michael Edwards Fragrances Of The World 2014 GIVEAWAY http://wp.me/p3PURw-37E

HOUSEKEEPING

Entries Close Thursday 28th August 2014 10pm Australian EST and winners will be announced in a separate post.
Winner will be chosen by random.org
The winner will have till Monday 1st September 2014 to get in touch (portia underscore turbo at yahoo dot com dot au) with their address or the prize will go to someone else.
No responsibility taken for lost or damaged goods in transit.

 

 

GUCCI: Modern Mod Movie

Hiya Fashion Hounds,

When I was studying fashion in the 1980s GUCCI was mainly about shoes and the house had become a bit of a white elephant. It was a slow downward spiral stopped mainly by the arrival of Tom Ford in 1994. There were 10 glorious years of freaking fabulous and though GUCCI is still pretty cool it is slowly sinking again.

Gucci-Fall-2014-Mod-coats LittleLuxuryListPhoto Stolen LittleLuxuryList

Then they go and do a fun ad like this. One of my favourite historical fashion styles was the MOD, from the 1950s & 60s it was a totally cool look featuring loads of black & white with maybe a touch of softest pink cashmere, girls with black eyes and white lips, leather, stretch and boots. Super cool look riding along on a Vespa. There was a brief revival of the look here in Sydney in the 1980s and there were a few MOD (Ska) bands around at the time too.

So here GUCCI goes and modernises the look making it fun and colourful! What a twist.

Enjoy the new ad,
Portia xx

Gucci Presents: Modern Mod

GUCCI shop Vienna pbr10021 FlickrPhoto Stolen Flickr

My Perfume Story: Facebook Fragrance Friends

Hi there APJ,

Recently  on FFF or Facebook Fragrance Friends we had a special pinned post that everyone could get on board and write, well here’s the post.

We would like to invite you to share your perfume story: a reminiscence, a tale, a poem, a journey, even a dream. The rules are simple: In 300 words or less, post your perfume story, in any written form you wish. Allow your talent and imagination to soar. Go beyond perfume notes and branding. Help us to understand what perfume means to your past, present and/or future.

The moderators at FFF picked their five favourites and I thought we should share their lovely first fragrant memories with you….

My Perfume Story: Facebook Fragrance Friends

My Perfume Story Facebook Fragrance Friends essygie FlickrPhoto Stolen Flickr

Trésor Prijs: Divine vapors, a symphony of light scattered through a fractured mind. As a child my mother was a mosaic of broken pieces, plagued by demons within her most beautiful soul. Each day, a battle. Few things made her smile, but one of the few that did was her perfume. As she diffused the aura of her invisible armor around her a radiant light emerged from within her sad, sapphire eyes. For that moment, she was my mother again. Her extraordinary ebullience, her peace returned. She must have seen how I watched her come to life with every mist of the atomizer because one day gave me a bottle of my very own. It was a bottle of Trésor, her favorite, the one my father bought for her when he found out she was pregnant with me. This is how my perfume journey began.

My Perfume Story Facebook Fragrance Friends daisy PixabayPhoto Stolen Pixabay

JoAnne Bassett: My short version is at 5 yrs I received a Daisy fragrance set from Avon. I was thrilled to have my very own scent. I had 4 sisters so was able to try out all of their fragrances including my Mother who mostly wore Midnight in Paris, Youth Dew, Estee Lauder, and Alliage. I learned how to layer. In the 80’s I became allergic to dept store perfumes and my lovelies on my dresser became bottles to look at and not wear. I got migraines, runny noses and decided it was not worth it for me to wear them. In the 70’s I had made potpourri with herbs, flowers, spices and some refresher oils and essential oils you could buy…using those essential oils I was able to make simple frags. In the early 90’s went to Grasse..and traveled to 43 countries..not working..and became an aromatherapist and opened Bassett Aromatherapy and almost immediately began designing natural perfumes, custom perfumes and selling them to my clients. I started selling my natural perfumes online in 2000. I still love new absolutes, tinctures, macerations I make with my flowers and plants I grow.

My Perfume Story Facebook Fragrance Friends Cherry tree Roger Wollstadt FlickrPhoto Stolen Flickr

QuoterGal Hatch: I remember being about two or three in upstate NY, and being allowed to toddle around in the backyard by myself in spring & summer and check out all the smells in Mom’s gardens.
Dainty lilies of the valley lined one side of the house in the shade, multi-purpled lilac bushes stood in a row by the other side of the house, crocuses, daffodils, tulips, narcissus & hyacinth near the porch and along the right side of the yard, pale blue forget-me-nots and fragrant violets of every color scattered everywhere, a mock orange bush I could stand inside (heaven), a crabapple tree, Mom’s (mostly red) rose garden (I’d get stuck there and forget to move on), transfixing red, white & pink peonies, Queen Anne’s Lace and orange nasturtium that I was allowed to pick, pink phlox and bluish-purple bachelor buttons by the playhouse, and a big area reserved for Mom’s favorite purple & white irises and orange-red tiger lilies. An amazingly-fragrant massive cherry tree over the driveway. Huge bushes with white flowers, and ones with pink blossoms (and bees) whose names I never knew. And more… I learned that even flowers not considered fragrant had their own smells, and I loved them, too.
I started my love of perfume at an early age, but I really think my years of chasing the fragrance bottle are attempts to recapture the bliss of those early & vivid ecstatic smells.

Poison Dior FragranticaPhoto Stolen Fragrantica

Joseph Sagona: My fragrance journey started when I was a really young kid probably nine years old or so, I remember my mother having and still has it to this day Dior Poison on her nightstand, and I would sneak a few sprays here and their on my wrist and I really loved the sweet, rich smell of it, and every time I wear it, it reminds me of her. My father on the other hand never really cared for colognes much, he was an Aqua Velva, Old Spice Man, Aqua Velva is a cheap, fresh, clean smelling drug store cologne from the 70’s and 80’s, he bathed in that stuff, If I was in the Bed Room and he was in the Living Room I could smell it for miles, true story LOL.. As far as I go the first fragrance I ever bought with my own money was Calvin Klein Eternity when I was 15 years old, I still love it and wear it till this day. That’s how it all began for me.

My Perfume Story Facebook Fragrance Friends Cleopatra Liz Taylor WikipediaPhoto Stolen Wikipedia

Igor: I jokingly blame my mother for my fragrance obsession. My earliest experience with perfumed happened when I was around 3 or 4 years old. I was born in the Soviet Union, in the southern city of Samara which is famous for the most fragrant pure Lilly of the valley, spellbinding lilacs and sweet sappy linden trees. My early life has been filled with nature smells. But, there is a twist, I consider Soviet women as troopers and even martyrs. The reason is , they worked 9 hour working days which started at 7 am, then went to stores , waited hour long lines fighting for the remnants of food at empty stores, walked home with heavy bags to save money on public transport, cooked and cleaned until midnight or later almost every day of their lives, but, somehow, stayed elegant and attractive. In the late 80s you could not find sexy underwear, good skincare, or any fashionable clothing, yet my mother managed to stay on top of her game. Luckily, my father did travel with his band to the Socialist countries and spent all the money to dress and adorn my mom. In 1989 he brought her a magic little black box with strange words written on it. My mom opened it and got out a tiny bottle with dark yellow liquid, opened it, and paced a small dab of that liquid on her neck. Dark, luxurious, yet diaphanous warm veil settled upon me. This was nothing like I never smelled before. My mom explained it was a French perfume called “Magie Noir”. Vivid images filled my head, of Cleopatra or some other gorgeous queens in luxurious settings. My mother was very frugal with that bottle and only used it on very big occasions. Few years later my father brought her a bottle of Estee Lauder Knowing, an aldehyde, woody and fruity smell, so apropos to the pompous 80s and early 90s. My mother has taught me several important lessons with those two bottles: there are treasures in the world, never use anything carelessly and perfume completes your expression of “self”.
This year I bought my mother a new bottle of Magie Noire, but it does not smell the same as the original. I guess childhood memories are very particular and linger with us forever. My mom has been very careful with these bottles and she still has the originals which I treasure like relics. They were my only fantasies of what true beauty was or at least what it smelled like. Find below the pic of the original bottles in the original packaging along with the new Magie Noire and my mother’s portrait I drew.

I hope you enjoyed those. I thought they were lovely and very moving.
Portia xx

DIOR: J’Adore 2014 Ad Campaign

Hi there Frag Fiends,

I love Charlize Theron. frankly she can do no wrong in my eyes and I think everything she touches is amazing. Monster, Snow White & the Huntsman, and of course J’Adore. What a freaking goddess.

J'Adrore DIOR Charlize theron 2014

J`adore Dior Fragrantica

Photo Stolen Fragrantica

Fragrantica gives these featured accords:
Top: Magnolia, melon, peach, pear, mandarin, bergamot
Heart: Freesia, orchid, rose, violet, lily of the valley, plum, jasmine, tuberose
Base: Musk, vanilla, cedar, blackberry

Portia xx

Dior J’adore – “The future is gold” – The new film

Check out the new campaign for J’Adore Dior fragrance with Academy Award-winning actress Charlize Theron.

Jimmy Choo Fall Winter 2014 Ad Campaign

Hey Fashion Fiends,

What could be better than seeing a new Jimmy Choo campaign? Well, it could be that Kit Harrington has taken the job, it seems Nicole Kidman has stepped aside, so nice to have a sexy guy in her place.

Down the bottom is a very lovely Mini Movie of Kit Harrington in his Jimmy Choos.

Enjoy,
Portia xx

Jimmy Choo Fall Winter 2014 Ad Campaign

Actor Kit Harrington (27) from Game of Thrones is replacing Nicole Kidman as the new campaign face for Jimmy Choo, shot by Peter Lindbergh on location in a Los Angeles home designed by the architect John Lautner.

Kit has an innate confidence and projects a playfully rebellious nature,” said Sandra Choi, Jimmy Choo’s creative director. “He has an overtly masculine style that feels effortlessly cool, and a great sense of humor, and beneath that intensity he is a true gentleman.” (source)




Jimmy Choo AW14 Men’s Campaign starring Kit Harington

GUCCI Oud by GUCCI 2014: Ad Campaign

Here it is gang,

Here is the thing that almost NONE of us have been waiting for. Yes, Gucci is releasing an Oudh fragrance. It’s being sold as a Gucci by Gucci flanker. My fingers are crossed, maybe it will surprise us all. To be fair I always get people sniffing about and asking when I wear GUCCI Guilty and even GUCCI Envy Me II is nice. GUCCI by GUCCI is a real lovely floral amber spritz. Maybe it will be nice…

Portia xx

GUCCI Oud by GUCCI 2014

Gucci Oud Gucci FragranticaPhotos Stolen Fragrantica

Fragrantica gives these featured accords:
Top: Pear, raspberry, saffron
Heart: Bulgarian rose, orange blossom
Base: Oud, patchouli, amber, musk

Balenciaga Fall Winter 2014 Ad Campaign

Good Morning Frag Heads,

Here is one of the most beautiful and inspiring images of fashion this season. Gisele Bündchen looking like a rocker cross pixie plotting her next move in a crystal cave of reflection. Hair shorn and very androgynous looking, it could be a poster for a modern take on Peter Pan.

Balenciaga Fall Winter 2014 Ad Campaign

As so often is the case I found this at my go to fashion image news page art8amby

 

Balenciaga’s dark ad campaign for fall features Gisele Bündchen, who in February walked the brand’s runway show in a rare catwalk appearance.

In one image from the campaign, shot by Steven Klein, a moody-looking Bündchen, her typically long locks apparently shorn and slicked, sports thigh-high patent boots against an infinitely reflecting backdrop of cracked mirrored surfaces.

“This is how I see Gisele for Balenciaga; strong, powerful, mysterious and uncompromising,” Balenciaga artistic director Alexander Wang said of the campaign.

Behind the makeup look is Diane Kendal, while Anthony Turner styled the hair for the shoot. (source)