Magnolia Grandiflora Sandrine and Magnolia Grandiflora Michel 2013

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Post by SarahK

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Hi APJ,

These are the first fragrances released by Grandiflora, a Sydney-based florist. Magnolia Grandiflora Sandrine was the final fragrance developed by Sandrine Videault before her untimely death last year. Originally scheduled for release in August 2013, its launch was delayed following Sandrine’s sad passing. Instead, it was released in early 2014 together with Magnolia Grandiflora Michel, which was developed by Michel Roudnitska, son of Sandrine Videault’s mentor at the start of her career. Ainslie Walker also reviewed these two fragrances here at APJ, Jordan River did a wonderful lead up on APJ too, but as these two scents were only recently released, and there aren’t many reviews of them yet, I wanted to offer my take too!

Magnolia Grandiflora Sandrine and Magnolia Grandiflora Michel 2013

Magnolia seems to be a popular note in perfumery currently, but these two scents are no bandwagon-jumpers. Do not try them expecting heady floral notes like those found in En Voyage’s homage to the magnolia, Zelda, or Guerlain’s powdery L’Instant. You won’t find anything like that here.

Magnolia Grandiflora Sandrine Grandiflora FragranticaPhoto Stolen Fragrantica

Fragrantica gives these featured accords in one line:
Lemon, grapefruit, white pepper, green notes, woody notes, watery notes and musk

Sandrine: This, to me, is a grapefruit fragrance backed by fresh (not marine) watery notes and some clean musk. Imagine you’re breakfasting on grapefruit and a glass of spring water. You’re sitting at a table covered by a starched white tablecloth on the airy, sunny terrace of a posh hotel somewhere Mediterranean. The grapefruit note feels natural, though the underlying musk has a touch of the functional, starchy ‘laundry musk’ about it. For me, that doesn’t detract from the scent – rather, it adds to the feeling of airy breezes and stiff white linen. That being said, there is definitely an aromachemical in here that gives me a feeling of being smacked across the bridge of the nose, and I wouldn’t be surprised if others found it headache-inducing. The fragrance is not complex, and is pretty linear, but it’s nicely done, aromachemical reactions aside. I am not a fan of 90s-era ‘ocean fresh’ calone/citrus scents, but I would find this very likeable if not for the nose-smacking.

Magnolia Grandiflora Michel Grandiflora FragranticaPhoto Stoilen Fragrantica

Fragrantica gives these featured accords in one line:
Grapefruit, lemon, bergamot, jasmine, ylang-ylang, rose, magnolia, vetiver, patchouli and musk

Michel: This opens as an aquatic floral and stays that way for a couple of hours. It’s a realistic waxy, green, watery – even slightly milky – magnolia and, like the real thing, smells better from a distance than up close. When I sniff my wrist, I have to confess that, owing to the lactonic note, I don’t love it at this stage, though the sillage is nice. It’s very different to Sandrine’s interpretation of magnolia. Where Sandrine is the evocation of a breezy, sunny and warm day, Michel is a magnolia tree after a cool rain shower. Over time, the milky aspect fades and by hour three I am left with a fresh green floral that I like much more. By hour four we’ve reached the base, where there is an easy-wearing echo of the grapefruit and woods (though none of the starchy aromachemical) found in Sandrine.

Both fragrances are unisex and have moderate-soft sillage, though they last a good 8 hours on my skin (but I have to say most fragrances do).

LuckyScent has both US$185/100ml
Peony Melbourne has both AUD$185/100ml

Have you tried either of the Grandiflora scents? Were they what you expected?

SarahK X

Magnolia: The Note + The Fragrances

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Post by Ainslie Walker

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There’s hype about Magnolia. For us Australians it’s led by the release of Grandiflora’s two Magnolia Grandiflora inspired perfumes, Sandrine and Michel. At Sydney Perfume Lover’s Meet Up this week we met Saskia Havekes in her flower workshop. She talked us through the emotional and fairytale-like journey she has undertaken, getting these two fragrances to market – a 4 year process, plus more than 25 years hard slog as a floral designer!

For those of you in Europe, if you are lucky enough to be seeing the big waxy blooms of a magnolia tree waving at you from above: HOORAY!! Spring is finally on it’s way, breaking through the dreary, dragging grey of winter and bringing a sparkle of hope for longer, brighter days.

Magnolia Grandiflora WikipediaPhoto Stolen Wikipedia

Magnolias are considered one of the most ancient flowering plants, even preceding bees. It was bugs that helped these big blooms to fertilize. If you don’t know what they look like pop to the nearest park or botanic gardens containing one– they truly are something old-worldly and special. Stand near one, shut your eyes and listen. Often you will hear petals crashing through leaves to the ground. Petals are big, thick and kind of tough for a flower. Breathe deep. The blooms smell different when first opened to when closed, by day and by night, in summer and in spring. The big white waxy flower petals weigh heavy and remind me of floppy bunny ears. When I think Magnolia I think about movement and change. Strength and beauty. Spend some time getting to know Magnolia trees and their huge blooms.

Magnolia Grandiflora Flower WikipediaPhoto Stolen Wikipedia

Magnolia as a perfume note is considered creamy, sweet and lightly citrus. Perfumers play with the citrus, green, aquatic and or spice notes to individualize, add dimension and express their interpretations, eg representing the whole tree / the flower/ the surroundings. Many say the Magnolia note is a bit of a “non-event”…perhaps that’s the reason for the artistic license of the perfumer – trying to represent such a magnificent flower, with only so few clues?

Magnolia Grandiflora Sandrine

Magnolia Grandiflora Sandrine Grandiflora FragranticaPhoto Stolen Fragrantica

Fragrantica gives these featured accords in one line:
Lemon, grapefruit, white pepper, green notes, woody notes, watery notes and musk

Michel and Sandrine interpret magnolia quite differently:

With Sandrine I observed notes of citrus, grapefruit and lots of pepper on first whiff, followed by fresh astringent green and dry wood accords, blurring with gentle-ish marine (I’m not an “aquatic” fan…but this passes) and musk undertones. It is the whole tree, growing in Sydney Harbour. It is unusually beautiful and breezy. The journey dances you through the branches of the magnolia tree, passing all its components of leaves, woods, and blooms, in the sea breeze. It was the final fragrance made by Sandrine Videault before she sadly passed away, last year, so there is a very emotional air in the perfume world about this one too. It seems to contain not only the spirit of Magnolia but encapsulates an essence of its creator also.

Magnolia Grandiflora Michel

Magnolia Grandiflora Michel Grandiflora FragranticaPhoto Stoilen Fragrantica

Fragrantica gives these featured accords in one line:
Grapefruit, lemon, bergamot, jasmine, ylang-ylang, rose, magnolia, vetiver, patchouli and musk

Michel immediately hits as a white floral, with rounded citrus top notes, lemon, and bergamot, not as sharp or dry as Sandrine. Patchouli and vetivert, add depth. Hints of green – a nod to the tree. Magnolia, Jasmine, Rose and ylang make it more palatable for the masses. It’s like your face is pressed inside one of the big flowers – but, Michel adds a touch more than nature provided the poor Magnolia flower – amping it up somewhat.

Further reading: Grain de Musc and Jordan River on Australian Perfume Junkies
LuckyScent has both US$185/100ml
Peony Melbourne has both AUD$185/100ml

Ainslie Walker x

There are loads of fragrances that list Magnolia as an ingredient here are a few below for you to go sniff ;

Acqua Di Parma – Magnolia Nobile
J’Adore – Dior
Tokyo milk – Paridiso
Chloe – Eu De Parfum
Allure – Chanel
Gucci Flora – Gucci Glamorous,
Kenzo – Eu De Fleur De Magnolia,
Santa Maria Novella – Magnolia,
Yves Rocher – Magnolia

Magnolia Grandiflora Sandrine by Sandrine Videault for Grandiflora 2013

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Guest Post by Jordan River

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The fragrance world lost a cherished luminary in 2013. Perfumer and fragrance visionary Sandrine Videault passed away on July 3rd last year. Today we remember not only her amazing fragrances, but her touching, inspiring words.

la-parfumeuse-sandrine-videault

Magnolia Grandiflora Sandrine by Sandrine Videault for Grandiflora 2013

Sandrine studied perfumery under Edmond Roudnitska. Her final perfume is Magnolia Grandiflora, which she worked on with floral artisan Saskia Havekes. This extraordinary fragrance has been highly anticipated by the fragrance community and was launched this month on Lucky Scent.

Magnolia Grandiflora Bottle Hero

Magnolia Grandiflora
Perfumer: Sandrine Videault
Release Date: August 2013
Classification: Soliflore
EDP 100ml
Recommended Retail Price: $185 AUD / $168 EUR
Pre-orders: fragrance@grandiflora.net

Notes
Top citrus, grapefruit, pepper
Heart dry woods, fresh garden accord,
Drydown marine, musk

Grandiflora Arrangements cover

 

Many flowers today are bred to be beautiful but not necessarily fragrant. Saskia has sources for particularly fragrant flowers which she artfully combines with beautifully bred ones for a scented atmosphere with visual delights. Photographing nature is also a passion. Grandiflora is the name of Saskia’s atelier in Potts Point.

Saskia outside Grandiflora, her atelier in Potts Point, Sydney.

The story of this fragrance begins millions of years ago, before humans or many other creatures we know today existed. The ancient genus Magnolia appeared before bees did, and pollination occurred thanks to the help of beetles. The tree adapted to the strength of its hardworking pollinators, resulting in the longevity of this beautiful, fragrant tree.

The magnolia is a true sight to behold – tall trees mantled with startling blossoms come to life in the springtime, shrouding surrounding areas in a fragrance known to this earth for more than 20 million years. The magnolia’s timber is heavy and robust, and the flower has continued to bloom and burst with lush fragrance across the ages, yet the flowers fade so fast. To hold magnolia’s fragrance is a kind of magical blessing.

Magnolia Grandiflora Sandrine Magnolia WikiCommonsPhoto Stolen WikiCommons

Many of us will remember Sandrine through the tropical intensity of Manoumalia. In the Pacific tourists are often charmed by the scent of the local manoi oils which are used for tanning, moisturising skin and hair as well as for bath and massage oil. Manoi oil is coconut oil usually blended with the Tahitian gardenia known as Tiare but also with frangipani, ylang ylang and vanilla, in an enfleurage type process. Coconut oil is the carrier fat for the scent. Unfortunately when these oils leave the tropics the scent changes to ‘off’ or more precisely, indolic at the unpleasant end of the spectrum. The amazingness of Manoumalia is how Sandrine captured the heady lush scent of The Perfume Tree (Fragrea), Tiare, Ylang Ylang, Amber, Vetiver and Sandalwood within a perfume that could then be enjoyed anywhere in the world like an instant tropical holiday. Truly an expression of the art of perfumery.

Her other notable works – Ambre Indien by Esteban, Violeta by Les Néréides, and the recreation of the ancient Egyptian Kyphi live on in the hearts and minds of those of us grieving her passing.

Sandrine lived in New Caledonia and loved working in her creative laboratory in Noumea. In an interview with Perfumes, Trends and Inspirations, she said:

“Avoir son lieu de création près de Dame Nature est un cadeau”
(“Having a place of creation near Mother Nature is a gift”)

In an interview with Perfume Shrine, she said living in New Caledonia connected her with her roots.

“I feel more beaming or blooming and I am more serene. If something is wrong inside of you then you won’t create with harmony. You can not cheat with perfume authoring. States of mind come to light in perfume authoring. Bad moods are forbidden. Moreover, New Caledonia with its nature and ethnic groups is a mine of inspiration for me.”

Sandrine was both a perfume visionary and a woman wise beyond her years. She will be remembered for the scents she created and the words she left behind. May we now cherish the gifts she has left behind, and learn from the lessons she sought to teach.

“The most important lesson…..that we know nothing! So many things left to learn, to discover, to live.”

© AFP Photo/Marc Le Chelard

© AFP Photo/Marc Le Chelard

Farewell Sandrine, you will be missed.

Further Reading
Grain de Musc – Manoumalia
Perfume Shrine – Manoumalia
Perfume Shrine – Interview with Sandrine
The Fragrant Man – Magnolia Grandiflora

In Memory of Sandrine Videault
Grain de Musc
Olfactoria’s Travels
Perfume Shrine – poetry
The Scented Salamander

Update
Grain de Musc – Two Magnolias will blossom in January 2014 at Grandiflora