Hello there APJ Family,

In 2011 there was an enormous flurry of excitement, Guerlain and relatively new comer to the reins of their fragrance division Theirry Wasser, decided to reinvent with a sideways flanker the most famous of the houses fragrances; Shalimar. Flankers are a tricky problem for frag houses, too close and why bother, too far and WTF has this got to do with the original. I understand that it is better to have a pre-existing fan base, brand recognition, history and visual cue to spur your product forwards into the stratosphere of over 1300 new releases from brands big enough to have registered their launches on BaseNotes in 2012. Still it’s a tricky concept.

Shalimar Parfum Initial by Guerlain 2011

Photo Stolen Fragrantica

Fragrantica gives these featured accords:
Top: Bergamot, orange, green notes
Heart: Rose, jasmine, iris, vetiver, patchouli
Base: Vanilla, white musk, tonka bean, caramel

One of the Fragrantica commenters 100mlEDT says: Entirely representing the outer trappings of the original and giving it rose coloured glasses. I thought this a masterly summation and am quite jealous that I didn’t think of it myself. A softer, younger, lighter and ultimately more wearable version, in today’s fragrant world, than its older, more full-on sister. I would also recommend Shalimar Parfum Initial by Guerlain for those who like the idea of being a Shalimar woman, with all the history and structure that is implied, but who really don’t like the fragrance.

After the first hour I think you could even wear Shalimar Parfum Initial in close work proximity, it is not a sillage or scent bubble monster and wears very close on my skin, just the occasional waft as I move or if I stick my head down my top. It stays at this almost fragrant stage though for hours and I loose all traces of it somewhere 5-7 hours, depending on the day. If I wear Shalimar Parfum Initial by Guerlain at night I can sometimes still get a faint whiff next morning.

Photo Stolen art8amby

Further reading BoisDeJasmin and 1000Fragrances
CheapSmells has a 60ml Gift Set with lotion and bag around $80
SurrenderToChance starts at $4/ml

How do you think this flanker rated? Did you read the further readings? Who do you agree with more, BoisDeJasmin or 1000Fragrances? I loved both the arguments and they have left me thinking hard about expectations and the global fragrance market. You?

Whichever way you swing I hope you do it in the company of people you love, or at least fragrances you love,
Till tomorrow,
Portia xx