Heeley Blanc Poudre by James Heeley: Breath of Fresh Air




Hiya APJ! How are you all doing?

I survived… The last day of school was on the 20th and we both came home and collapsed on the couch. Phew! What a year it has been so far.

Heeley is a relatively new perfume house to me. I tried Cocobello a couple of years ago and used up my decant quite happily. I never came across the Heeley brand in Rotterdam and therefore it slipped my mind. Imagine my surprise when I walked into a perfumery here in Basel and they had a small selection of his perfumes. I was looking for Iris de Nuit as I wanted to keep living in my iris bliss. Unfortunately they did not have it and instead offered his latest creation Blanc Poudre.

Heeley Blanc Poudre by James Heeley: Breath of Fresh Air

The Heeley website describes Blanc Poudre as follows:
“A powder white sensation
Originally inspired by French porcelain, this scent creates the feel and sensation of pure, white powder. A light floral and luminescent breeze passes over a cloud of fine, powdery whiteness. It’s apparent air of naked innocence, nuanced by an underlying warm, sensuality.
A Floral Bouquet
Cotton Flower, Rice Powder, White Musk, Vanilla, Sandalwood”

Even though the name of the perfume, Blanc Poudre, tells me that I am getting a powdery perfume, it is much more than that. It starts out as if I have dusted myself with a scented body talc. It is not talcum powder per se but something more complicated and elegant interlaced with white musk. I love this combination especially when it is scorching outside. Which by the way, it is blistering here this week (and there is no AC here).

What makes Blanc Poudre stand out for me is that there is a floral note woven together with the rice powder. Rice powder or flour does not necessarily have a scent. I suppose it entirely depends on the type of rice used. But what it does have is a sensual texture and pearly white colour. After reading that Heeley’s inspiration was fine French porcelain I can imagine holding an exquisite piece of Limoges.

After several hours Blanc Poudre has morphed into a luxurious skin scent dusted with vanilla and sandalwood. I bask in the drydown and hope to be able to smell like this all day long. Thankfully it has long staying power and gives me the sense of purity, cleanliness and freshness reminiscent of my recent trip to Lucerne with fresh and clean mountain air next to the lake.

Do give it a try if you like soft billowy powder scents. Do you like powder scents? Can you recommend other powder scents for me to try? Which Heeley should I try next?

Until next time.

Oodles of fragrant kisses,

Sandra xo

Day to Day Perfumes (My Dailies)


Kate Apted


Hey there, APJers!

I had to go to trade school for 3 years as part of my apprenticeship. The guys in my class were the best thing about my time as an apprentice. They would talk about their cars, but more specifically, their dailies. It is their short hand for the cars they use on a daily basis; the ones they don’t invest lots of time and money in as a hobby, but are functional and reliable.

Day to Day Perfumes (My Dailies)

I have a selection of scents I call my dailies. I can wear these at any time, to any place and I know they will work. They are beautiful and well loved in their own right, yet I know I can call on them without having to worry about my emotional attachment (or lack of) to them. They provide a sweet ride without maintenance or expectation.


Photo by Kate Apted of her favourite daily fumes.

Continue reading

Scent Diary: 3.6 – 9.6.2019




Hey there APJ Crew,

WOW! Mongolia, South Korea and home. What a sensational wrap up to nearly six weeks of travel. Jin really outdid himself as Cruise Director, we saw more than I dreamed possible. The whole adventure was planned perfectly, we also had a few very lucky breaks and helpful friends along the way.

We were so busy and there was zero sit time so almost the whole week was blogged from the Asiana Lounge at Seoul Incheon Airport on Friday evening while waiting for my plane. VERY relaxing.

Continue reading

L’Instant de Guerlain and it’s many flankers.


Kate Apted


Hello there and welcome to APJ.

Do you get lost in the myriad of flankers? Guerlain is most certainly guilty of pumping out copius amounts of flankers each year, but it does not mean they are necessarily bad, inferior or unwelcome.

The lesser known series of L’Instant de Guerlain attracts very little attention in our community. Part of that is the fact they were issued almost a generation ago and are harder to source. I also suspect the range is now considered dated. But you can let me know what you think about that. I do, however, hope they will enter the cannon of Guerlain greats eventually.

Today, I want to showcase four from the series; simply because I own four and they are the only ones I have come across. They are L’Instant de Guerlain (LIdG) eau de toilette, eau de parfum, the Iris limited edition and L’Instant Magic.

L’Instant de Guerlain EdP

Continue reading