Hi There APJ,
There has been a lot of talk about NECRO-Celebrity. The use of dead celebs images for advertising for many reasons: nostalgia, budget, no news worthy diatribes, mistakes or faux pas and best of all no 100% gold plated asshole of a celeb to deal with. I understand the lure of the dead, especially in a marketing game where one wrong sentence in an interview, or even said with friends and distributed, can cause millions of dollars in collateral damage and rebuilding.
In stark contrast to all other marketing trends Calvin Klein has gone for a living, mature couple to front a brand new launch and in one of their cases to re-front one of the Calvin Klein stable of fragrances 26 years later. That is longer than most alive frag models have been on this planet, by about 10 years. 45 year old Christy Turlington with her her husband Edward Burns. This needs a serious BRAVO for Calvin Klein’s marketing team. Still as unattainably gorgeous as ever but selling to a market who have been long neglected in the marketing departments of the big fashion houses: 40+. I think it will reap BIG rewards and I’m surprised the ads weren’t released a month ago for Mother’s Day.
Enjoy them, real; beautiful; people.
I stole this stuff Lock, Stock and Barrel from art8amby
Calvin Klein Eternity Night Fragrance 2014 Ad Campaign
Shot by Inez van Lamsweerde and Vinoodh Matadin in Turks & Caicos, the campaign is exactly what you would expect from Calvin Klein; passionate, intense but always understated. However admits Turlington, “it’s also funny to be intimate with your life partner and have people around.” (source)
Calvin Klein Eternity 2014 Ad Campaign
Christy Turlington and Edward Burns are also fronting the latest campaign image of Calvin Klein Eternity perfume. (source)