Post by Portia
Barbie, and its creators Mattel, have often come under criticism for educating young women that the impossible figure is normal. It’s a serious charge and one that our Mum fought by buying us loads of different dolls including the prettier and less formidably and ferociously sexualised Cindy doll, as well as some cheapies that had very nice but homely faces and much more real bodies. We didn’t care, they were all fun and we found them all equally perfect to inhabit our worlds of make believe. We even had some boy dolls, although they didn’t get nearly as much playtime because their day was done in the games when they drove off to work and the ladies could start living their lives.
Imagine The Possibilities: Barbie: 2015
Photo Stolen Barbie.com
Today I found the new Barbie advertisement and my Mum would have been 100% behind this ad, though I can hear the cynic in her asking if the body had become more realistic and if the barbie had been given Doctor, Lawyer, Scientist, Astronaut, Park Ranger or Engineering outfits in 2015?
This is a small step but a significant one. I hope you enjoy the ad, it makes me want to buy a Barbie for every child I know. Again I hear my Mum saying that the marketing team has done their job well. Yes they have Mum, BRAVO.