Pure eVe by Celine Ellena for The Different Company 2011


Post by Robert Herrmann


Hi there Fragrant Friends.

This week I’ve been wearing the hell out of a light-as-air almond powdery beauty that is what I imagine angels must smell like….

Pure eVe by The Different Company 2011

Pure eVe by Celine Ellena


Fragrantica gives these featured accords:
Top: Aldehydes
Middle: Flax, mimosa, white rose
Base: Cedar, musk, candied almond, sweet notes, dried fruits: TDC gives: Calisson (A French cookie made of candied almond, sweet notes and dried fruits)

When I was a kid growing up, one thing that always enchanted and mystified me were my Mom’s four silk scarves from Hermés. Often redolent with leftover traces of Joy or Maja edp, these not-to-be-touched-by-small-hands towel sized (to tiny me) pieces of fabric heaven were as light as a cloud, yet felt like pure magic, smooth and silky, softer than anything else in my child-sized world. When my mom would let me handle them, it was always a wondrous and very special moment. When she passed away twenty years ago, these silk scarves were the very first thing I put in my suitcase to take home. They are with me still.

Originally released as Pure Virgin and subsequently renamed as Pure EvE, wearing it is soft and sheer, a skin scent meant for you alone. The perfect wear-it-to-bed scent (especially when married to a perfume allergic sneeze-fest, as I am). Ironically mimosa, which is so prevalent in the dry-down is also know as “shabkhosb” in contemporary Persian which translates to “night sleeper” alluding to the flowers that close up at night.


And given that the nose behind it is Celine Ellena, that makes it pretty much a slam-dunk for me, as I love her father’s (Jean-Claude) work. Sheer and breezy olfactory watercolors clearly run in the family….

Opening with the champagne-like sparkle of the aldehydes, this gorgeous unisex edt brings to mind soft freshly laundered sheets drying in the sun and gently waving in a soft summer’s breeze. The flax bring an earthy base to the scent all the while supporting the gorgeous floralp notes. The scent of the Calisson provides the cookie-like almond and sweet notes, and the musk wraps it all up in a pure white dare I say virginal, cashmere blanket.

This is a perfect scent to wear all year long for work or play. In the cooler months, you will be a walking tray of cloud-like soft Chantilly Creme and when the warmer months roll around you’ll smell positively as fresh as a laundered crisp white shirt.


Further reading: Now Smell This and Daly Beauty
The Different Company has €95/50ml
LuckyScent has $135/50ml + Samples

Have you tried Pure eVe? Are there other “fresh” powdery scents that you absolutely love??

14 thoughts on “Pure eVe by Celine Ellena for The Different Company 2011

    • Hi Anna Maria, it’s pretty terrific and thankfully still easy to obtain at a price that doesn’t break the bank! Xoxo


    • Hi Megan, I just now finished reading/commenting on your Marais piece! It’s fantastic! As for EvE, you need to like powder for it is indeed a powder-bomb, so sample if you can. Glad you had such a great time on your holiday!. Xoxo


  1. Hey Robert,
    The Different Companies a house that I have a few loves from. I’m sure I’ve tried Pure eVe but can’r remember it. I remember liking it though.
    Have you tried Adjatay?
    Portia xx


    • I freaking love Adjatay! Slammed thru my 5ml decant in about 10 days! Yet another one for the FB list….(sigh) xoxo


  2. Hi Robert, I love your memories about your mom and her scarves and scent. I have never tried Pure eVe but will do so now. Thanks for sharing. Sandra xo


  3. Hi Sandra, if you like your powder on the sweeter side, it’s great! I’d be interested to hear what you think. Xoxo


  4. Hi Robert, you really make me love this perfume even though I haven’t tried it. Everything in your description fits – aldehydes, crisp white shirt…
    Does White Linen fall in the fresh powdery category? I wore a lot of it back in the 80s. It was one of my favourites.


    • Hi Neva! Sample it first if powder is an issue. STC has decants of it if I recall. Hmmm White Linen was not powdery like EvE, also it had that whole aldehyde sparkile and freshness if I recall….does that sound right?? Xoxo


  5. I bought this when it first came out as Pure Virgin and I still have some left. I have been revisiting all my perfumes from The Different Company…today I am wearing the Iris…but all of the are beautiful fragrances.


    • Hi Phyllis, how great! I never had the chance to try it when it was first released, I wonder if they reformulated with the name change. I’ve never seen any info that said it was different. Xoxo


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