Hi there Niche Nerds,
When I heard the name Beach Hut Man I laughed out loud. Not because it’s funny but because I was so surprised. The new direction that Amouage is going in is interesting. No one can say that Christopher Chong is afraid of change, experimentation or surprise. Having built up a stable of hefty, Arabic inspired, gloriously fabulous perfumes in the Amouage house he then moved to produce the Library series. They took me a while to get but others were much faster learners. Now he is bringing The Midnight Flower Collection which started with Bracken.
Beach Hut Man by Amouage 2017
Beach Hut Man by Elise Benat
Fragrantica gives these featured accords:
Top: Mint, orange blossom, galbanum
Heart: Vetiver, moss, ivy
Base: Myrrh, patchouli, woody note
interesting, like a chic mint patty being eaten while sitting on the damp grass under a tree near the compost heap. There’s also a note I’m smelling quite a lot in modern niche that is woody, warm and slightly electric. It’s a funny note because it jumps over everything else for me, thank goodness I really like it. Something warm and cosy about sit yet largely space age. Maybe it’s the idea of the smell of burning sand and baking driftwood?
I really like how Beach Hut Man smells. It has this electro mint thing, a green, dank, earthy space smell and this weird woody/salty/glassy smell. Interesting.
One thing it doesn’t smell is finished. There felt like no synchronicity was ever reached, no full melding and blending of the parts. It’s like they are warring factions, unresolved and unhappy to be in the same perfume. I’m no perfumer, or even a real connoisseur, but Beach Hut Man smells slightly lazy and/or amateur to me. (Ducks) It smells like a newly minted indie frag, a boundary pusher, a slap. It in no way smells like a super smooth finished product from a mass-tige brand sold in department stores. Maybe that’s why I like it so much. It’s raw, a bit rough, weird and eminently wearable.
Will I wear my decant? Yes, I’m so bloody intrigued that I’m taking it with me on holidays. By the time you read this I’ll probably have bought a bottle.
Are you interested in trying this one?