First In Fragrance: Visiting Aus Liebe Zum Duft, Bruchsal, Germany


Val the Cookie Queen


Hey all you APJ Friends!

As you may or may not have gathered from my last post, I took off to Bruchsal, Germany with my husband (Chris) last week. I have wanted to visit ALZD/First in Fragrance (FiF) for years. So Chris and I made a deal. We would drive up there for three days, delivering my cookies in Salzburg on the way. One day perfume, one day downhill biking and hiking, one day Munich.

First In Fragrance

Visiting Aus Liebe Zum Duft, Bruchsal, Germany

ALZD/FiF was founded by Georg R Wuchsa in the year 2000. Hop over to the website First In Fragrance and you can read the history behind it all. I would be willing to bet that many of us have ordered, and still order fragrance samples from here. There is no better way to be able to try all of the hundreds of perfumes.

Filling Samples – How Does It Work?

There are four lovely ladies filling samples non-stop. All the samples are decanted from the original bottles. The sample is exactly what comes in the bottle. (I dunno if I am the only one to have noticed that sometimes carded samples do not smell the same as the perfume in the bottles.)

Of course many of the perfume houses are so small that they don´t do official samples anyway. There are around 2000, yep, two thousand, bottles to chose from. As the ladies look at the orders, they grab the bottles from the shelves and put them on a tray. Then back to the desk to fill the requested samples.
After completing several orders at once they return the bottles to their places, or at least that is the idea!! The orders are then beautifully packaged along with maybe some sweets, or little toys, perfumed feathers, and other little goodies. Making it a joy for anyone to receive, whether a small order or a big one. The girls fill at least 3000 samples a week.

ALZD/FiF now has a a beautiful range of cosmetics, and the Frederic Malle and Serge Lutens lines have recently been introduced. ALZD is now the online partner of the Austrian company .

What did I buy? Travel sizes of Malle´s Iris Powder for me (I wish I had bought a big bottle, it´s divine), Dries Van Noten for the Blondeswunder, Monsieur for my personal trainer (He´s moving on from his 6 euro cologne ….!) and a BIG bottle of Portrait of a Lady for me. Finally. Chris came home with a bottle of Nasomatto´s Black Afgano. After getting over the initial disappointment of not being able to smoke it, he was quite happy. He never wears scent, but a few drops of this suits him really well. I have forbidden him to use more than half a spray at any one time. Two beautiful Diptyque candles joined the bag of goodies too.

It was an absolutely fabulous day. They have two canine noses, but only one was in the house. Beate Humbert, Georg´s right hand woman, has been with the company since day one. She took us through everything, from the offices, to the workplace and into the warehouse. Brilliant. Her son works there too, and it was their dog, Gatsby that was there. Chris split with him and took him for a walk, or perhaps the dog took him!

A million thanks to the whole ALZD crew it was such a brilliant day.

Following are pics, in no particular order. Chris took his camera and snapped lots of stuff. Had it been left to me you´d have had nothing. I suck at pics when I have to take them. Ask Portia.

Hallowe’en Bussis

Schöne Linden 05 by Krigler 1905


Post by TinaG



On my recent European travels I visited Krigler at the Hotel Adlon Kempinski, Berlin, located on the glorious boulevard of Unter de Linden. Unter mean ‘under’ and it is a reference to the majestic linden trees which line both sides of the road. The scent of linden flowers is reportedly deeply honeyed, and the dried flower is used as a tea. Apparently the young leaves of the linden tree and the seeds are also edible (according to the internet, so it must be true). My Berlin trip was in May, late spring, so I missed the flourish of little yellow blooms.

schone-linden-05-krigler TinaG #3

schone-linden-05-krigler TinaG #2

schone-linden-05-krigler TinaG #1

The sales assistant at Krigler was amazingly helpful & patient while this little desperately jet-lagged Aussie stumbled through the range. I picked up a few samples, one of which I thought was appropriate souvenir for my time in Berlin called Schöne Linden 05. (Schöne = beautiful). The suffixed digits in Krigler’s fragrance names refer to the year they were released. Schöne Linden was launched in celebration of the opening of their first store in Berlin in 1905, hence the “05”.

Schöne Linden 05 by Krigler 1905

Schöne Linden 05 Krigler ParfumoParfumo

Parfumo gives these featured accords:
Top: Violet Leaf, Mimosa, Lilac
Heart: Tuberose, Gardenia, Linden
Base: Vanilla, Sandalwood, Carnation

The opening of this fragrance is a beautifully balanced bouquet of spring flowers. I’m impressed by the softness of a powdery lilac which is underpinned by a green violet accord. This is struck through with a “yellow” floral note and surrounded by a fleshy gardenia and watery tuberose, the last two flowers ensuring that the fragrance has a full and lush sillage. I was lucky enough to come across loads of lilac in flower when in Germany and it is fabulous. I lingered passing every bush I encountered filling my nostrils with the sweet scent and thoroughly enjoying the blooms. So gorgeous.

schone-linden-05-krigler TinaG #6

schone-linden-05-krigler TinaG #7

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Over the first 1.5 hours both the gardenia and tuberose become creamy but stay out of heavy indole territory, and I’m picking up an almond accord. ‘Lush’ is still the word which comes to mind. I feel like I’ve put on a diaphanous floral wrap that extends around me for at least a metre. Walking away from, and back into a room, the fragrance has lingered. It is warm and welcoming.

The part of this fragrance that I enjoy the most is the dry down – after 4 hours I get a thick, sticky honey note with a touch of sandalwood and a prism of green sparkling through. My skin amplifies sweetness, and I love honey as a basenote, so there are a couple of big wins for me here. The honey effect lasts for ages, I could still pick it up on my skin overnight.

schone-linden-05-krigler TinaG #4

Krigler has $245/50ml
Krigler sell samples US$18/2ml and do ship to Australia.

I was frustrated with the sample spray. Perhaps I got a faulty one but it leaked when spraying and I ended up with wet fingers. My tests were all mixes of sprays and dabs because of this. Lucky I liked it!

What is your favourite spring floral fragrance?

Till next time,
Tina G xx

(Ed: All photos donated by TinaG. Thanks, they’re lovely. XXXX)

TinaG’s Fragrant Adventures: Berlin, Germany: Photo Essay


Post by TinaG



I’m travelling in Europe for a few months and thought y’all might like a short snapshot of my fragrance shopping in Berlin.

Heathrow Airport Terminal 5

Holy WOW. Terminal 5 at Heathrow is stunning. Duty Free had a fantastic fragrance collection including Miller Harris, By Killian, Memo, Amouage, Dolce & Gabbana Velvet Collection, Guerlain Pera Grantia, Rosa Pop and L’Homme Ideal EDP, amongst others. The staff were super-friendly & very knowledgable.

Étui Noir by Miller Harris 2016

Miller Harris has two Heathrow exclusives – Ètui Noir and Lumière Dorée. I picked up Ètui Noir which is a gentle leather fragrance

TinaG Europe May 2016 #1

Fragrantica gives these featured accords:
Top: Bergamo, tangerine
Heart: Incens, iris
Base: Vetiver, leather

TinaG’s Fragrant Adventures

Berlin, Germany: Photo Essay

Berlin: I stayed at the Grand Hyatt, Berlin Mitte. All my fragrance shopping was within walking distance of the hotel.

Tourist Tip: check opening times, many places are closed on Sunday.

Frau Tonis Parfum

I had only recently heard of Berlin’s Frau Tonis Parfum so I was excited to visit their one and only store. The display made it easy to try every fragrance so I worked my way around sniffing stoppers & making notes. My poor nose was absolutely tortured from 23 hours of aircraft travel so I was totally surprised to find it still worked! Joy!! Kristiane and Clarice were wonderful & helped me with my many questions, like what does the number mean? It’s simply a catalogue system as it’s easier to remember numbers than names.

Europe May 2016 #2

Frau Tonis have very sensible bottle sizes – 8ml travel spray, 15ml, 50ml and 100ml. They also take custom blend orders, so you can mix & match and make your own bespoke combination. And yes they ship to Australia.

I chose three 8ml fragrances: 10 Linde Berlin (lime and honey), 14 Grasse à Toi (Jasmine, ylang-ylang, lilly of the valley, iris, peach, red berries, vanilla) and 37 Veilchen (which may also be called 37 Violet) which has violet, liquorice and raspberry.

Tourist tip: the store is near Checkpoint Charlie and Topographie des Terrors, a display & section of the Berlin Wall.

Galleries Lafayette

This department store has an atmosphere of a ‘pop-up’ shop for fashion & makeup. I went to Galleries Lafayete to fine the Berlin-based Schwartzlose.

Europe May 2016 #3

Yea, interesting. Rausch probably got my attention the most because of the animalistic notes, it was damn dirty & fun. Altruist is their newest which has a cologne freshness with May rose, lemon and pepper. Testing was rushed in a crowded area, I didn’t buy anything.

Europe May 2016 #4

Tourist tip: save yourself time by asking an SA to take you to this display. The store layout is frustratingly circular with a space in the middle.


Krigler currently has stores in Berlin, Beverly Hills & New York. The store in the Hotel Adlon Kempinski has the full range of fragrances and make candles on-site. Their first fragrance was crafted in 1879 – 79 Pleasure Gardenia. The fragrance numbering relates to the year it was made, that one is the only ’18’ prefix. If a second or third is made, a 2 or 3 added to the number. The 2000 series drops the second zero, ie: 214 = 2014, 2142 = the second fragrance made that year.

Europe May 2016 #5

What do they smell like, I hear you ask?? But I haven’t yet told you about the long history, the famous people who wore Krigler, or the quality of the ingredients. Or the extravagant prices. £16 for a 2ml sample…. Painful. Yes they ship to Australia.

Established Cognac 66 was the stand out for me. A thick caramel with rich cognac cut through by a sharp juicy apple note, taking the edge off the heaviness. Apparently it used to have 80% cognac but the current formulation is 50% – still quite potent. I also picked up samples of Oud for Highness 75, Schöne Linden 05 and Extraordinaire Camelia 209.

Tourist tip: these guys are right near the Brandenburg Gate.

Ritz Carlton – “Fragrances” cocktail bar

OK this Fragrances cocktail bar was the primary reason I wanted to go to Berlin! And it totally blew me away. I’ll dedicate a separate article to my evening here because the Bar Manager, Arnd Heissen totally took me under his wing and showed me around both Fragrances, and its sister bar The Curtain Club. The bar staff were absolute fragrance & mixology experts, I had a fabulous time, so much fun!

Europe May 2016 #6

The cocktails are created to emulate a fragrance profile. I think there are about 30 on the menu. You walk in to a display which has a bottle of the actual fragrance, the ingredients, and a photo of the cocktail glass. I chose two cocktails, Serge Lutens Fille en Aiguilles and Bulgari Au Thè Bleu. Both were beautifully done and wonderfully presented. I was curious to see how they managed the incense in Fille en Aiguilles – this was created by using a particular smokey tea. Fab result.

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Europe May 2016 #9

Ok I’m sure I’m over my word count (sorry Portia!) so I’ll leave my fragrant Berlin travels stories for now. It is an amazing city any my short 2 days there wasn’t enough.

Have you visited any of these places? Or do you have more recommendations for my next Berlin adventure?

xx Tina G

First In Fragrance + Bruchsal, Germany Photo Essay

Hello Lovely APJers,

During Michael & my recent travels we made a special detour to go meet the crew at First In Fragrance in Germany. Beate and the crew (Shane, Sabine, Margit, Katharina) were so friendly and helpful. Wec learned so much about fragrances, the broad ranges that are now available and I personally got to make up some samples to be sent out to the world with orders! It was totally fun.

First In Fragrance

Also, did you know that a First In Fragrance sample is around 3-4ml and comes in a spray atomiser? They are very reasonable priced and send to the world.
Aus Liebe zum Duft
Bahnhofstrasse 10
D-76646 Bruchsal

Later today you can come back and join in our spectacular GIVEAWAY! First In Fragrance has given APJ a bottle of Acqua de Parma Oud for a very special giveaway. See you later.

Bruchsal, Germany Photo Essay

Here is a small selection of photos of our time in Bruchsal with the First In Fragrance crew and some of it’s highlights and heritage.

First In Fragrance 2014 #4Arriving in Bruchsal by train

First In Fragrance 2014 #14Meeting one of my Childhood friends Stefanie for dinner
First In Fragrance 2014 #1ONE of First In Fragrance’s sample walls

First In Fragrance 2014 #2Portia annoying the girls with questions

First In Fragrance 2014 #3Michael overwhelmed by choice

First In Fragrance 2014 #5Evening falls and Michael still sniffing

First In Fragrance 2014 #6The girls put me to work, I filled about 9 orders

First In Fragrance 2014 #7Day 2 and our lovely hostess Lisa

First In Fragrance 2014 #8Beate, what a lovely lady. Took such time for us. SO knowledgeable.

First In Fragrance 2014 #9Bruchsal Palace (Schloss Bruchsal)

First In Fragrance 2014 #10

First In Fragrance 2014 #11

Bruchsal Palace (Schloss Bruchsal) is the only Prince-Bishop’s residence on the Upper Rhine. It is famous for its opulent staircase constructed by Balthasar Neumann – known as the “crown jewel of all Baroque staircases”. It was constructed in 1720 as a residence for the Prince-Bishops of Speyer. The then Prince-Bishop, Damian Hugo von Schönborn, an avid art collector, played an important role in planning the complex. The three-wing palace is built of sandstone. The collection of exquisitely matched buildings, along with the carefully laid out garden, make up an extraordinarily beautiful ensemble. DON’T arrive till 10am because the gorgon won’t let you in, even if it’s 9.45 and you can’t stay. GRRRRR Bruchsal Palace Online

First In Fragrance 2014 #12The Church of St. Peter is especially important to the people of Bruchsal. Not only is it the work of the famous Baroque architect, Balthasar Neumann, but it was also the only church in Bruchsal to survive the Allied bombing of the town in March 1945 unscathed. The Church of St. Peter online

First In Fragrance 2014 #1359 Things To Do In Bruchsal site

 We had an incredible two day stopover in Bruchsal. I wish we’d had another two so we could really get to see the city. Bruchsal, you are on my list for next time.

Loads of love to you all and special thanks to (First In Fragrance).

Portia xx