Peety! by Angelo Orazio Pregoni for O'Driu 2013

February 27, 2014 / australianperfumejunkiescom / 15 Comments

Post by Feral Jasmine

So here’s the deal: I am not going to shut up about O’Driu Peety until I see more reviews that skip the whole bit about adding your own pee to it. It’s not that adding 10 drops of your own urine is wrong. It’s cleaner and less harmful than sniffing many aromachemicals, in my opinion, and also cleaner than many of the old naturals that we cherish when we can get them. The reason that the concept annoys me is that people tend to get caught up in the “ewwww!” factor and never quite get around to trying the perfume.

Peety! by Angelo Orazio Pregoni for O’Driu 2013

Peety: Forget the Hype, Just Smell the Perfume!

Photo Stolen Fragrantica

Fragrantica gives these featured accords in one line:
Tobacco, jasmine, rose, sandalwood, tonka bean, pink pepper

That’s a pity, because Peety is lovely if you like animalics. The notes sound ordinary enough and do not really do justice to the composition. Fragrantica‘s brief description of it as a “woody floral musk” also sounds pedestrian and like something you’ve smelled a thousand times before. The single most discerning comment that I’ve read about it was by a Fragrantica commenter who called it “bearish.” This pretty much sums up Peety, except for the choice of wild animal. Personally, I think of it as “wolfish.” As in a clean and warm wolf who might sit next to you at your hearth for a while but would remain, forever and always, a wild animal and would come and go on his own terms, and just might come to your hearth with the scent of smaller prey on him. Peety is a warm, beasty smell. If you are a fan of vintage perfumes that contain some real musk, you know the warm furry scent that I refer to. Fortunately anti-cruelty laws make it impossible to use real musks these days, and Peety is tangible proof that we don’t need them. This scent also contains the single most interesting and un-kitcheny use of cinnamon that I have come across. Here’s what the maker has to say: “Rose and jasmine tingle the nose, muffled by vague suspicions of tobacco and lichens. Then, mandarin and bitter orange hurl us in a liberty world, made of fine ambers, cinnamon and pink pepper. Rounded as the brown patchouli, elegant as sandalwood and Tonka bean are. A masterpiece of technique and suggestions, Peety™ gains its strength from sub-cultural taboos, to come out of the mass-market perfumery stereotypes and to become a pure emotional footprint of the one who has it on, unique!” I guess that’s more poetic than saying “hmm, smells like a subtle use of cinnamon.”

Photo Stolen WikiMedia

Peety is perfect for evenings by the fire. I also enjoy it for evenings out, and have worn it to work, dabbed rather than sprayed and applied well before leaving the house, to acclaim from a generally perfume-hating coworker. I suspect that it may be a cold-weather scent for me, but we have enough cool spring evenings that I expect to drain my little decant well before summer comes. When I have the money I will definitely get a bottle.

Further reading: Azar hosts a wonderful interview with Peety Perfumer Angelo Orazio Pregon
O’Driu has €150/50ml and samples
Surrender to Chance has samples starting at $6/.5ml

Nonetheless, get a sample somewhere and try it. I spent a recent weekend at a wolf sanctuary, and Peety makes me feel like a congenial wolf is walking close beside me.

Feral Jasmine X

Peety by O’Driu GIVEAWAY WINNERS

January 6, 2014 / australianperfumejunkiescom / 4 Comments

Hey APJ,

What an amazing response to the Angelo Orazio Pregon Interview and Peety Giveaway! I counted 55 individual entries (plus 4 extras for tweets). 35 APJs voted to personalize (of that number 18 favored “divide and pee” – thank you for that one Sally M). 19 did not want pee in their perfume (of this number two were somewhat unsure) and 1 entry avoided making any decision whatsoever. Clearly, the Pees have it! Thanks to everyone for their participation and for their interesting and thought provoking comments.

Congratulations to the winners and don’t forget to send Portia your addresses so that O’Driù can send you your prizes!

Once again, Happy New Year to All!

Azar xx

Angelo Orazio Pregon Interview: Peety by O’Driu

Photo Stolen Fragrantica

Fragrantica gives these featured accords in one line:
Tobacco, jasmine, rose, sandalwood, tonka bean and pink pepper

Peety is available from the O’Driu site €150/49ml

Surrender To Chance starts at $6/.5ml

Peety by O’Driu GIVEAWAY WINNERS

WHAT COULD YOU WIN?

This week we will have FIVE winners:

2 MAIN WINNERS who will each receive:
1 x 49ml Peety™ bottle
P&H Anywhere in the world

3 RUNNER UPS who will each receive:
1 x Peety™ Sample Kits
P&H Anywhere in the world

HOW DID YOU WIN?

Open to everyone worldwide who follows AustralianPerfumeJunkies via eMail, WordPress, Bloglovin or RSS. Please leave how you follow in the comments to be eligible. I must be able to check that you follow so if you have an email address on your gravatar that’s different to your follow address then please email me so I know. Yes, you can start following to enter, in fact it’s encouraged.

You must tell me how you follow APJ and tell us would you personalise the product or not and why.

HOUSEKEEPING

Entries Closed Sunday 5th January 2014 10pm Australian EST

The winners of this smelly draw needed to be chosen in an equally smelly way. Once again I enlisted the aid of the long suffering B-Azar. This time he reached his hand down into a stinky boot that had been loaded with the names of the participants. To make the experience less difficult for him I placed a fragrant orchid, a Zygopetalum hybrid, nearby to modify the scent of the odoriferous boot.

Photo Stolen brooklodge

For the 49 ml bottles of Peety

Patty Pong and Nymphomaniac

For the sample sets

Cookie queen, Lubka K and Carolyn

The winners will have till Wednesday 5th January 2014 to get in touch (portia underscore turbo at yahoo dot com dot au) with their address or the prize will go to someone else.
No responsibility taken for lost or damaged goods in transit.

Angelo Orazio Pregon Interview: Peety by O’Driu

January 1, 2014 / australianperfumejunkiescom / 136 Comments

Interview by Azar

CONTINUED FROM YESTERDAY<<<JUMP

Hello APJ,

In a recent APJ post, Peety, the new fragrance by O’DRIÙ, drew critical comments from almost every direction. Some people were amused or repulsed by the idea of adding their own urine to a perfume. Others were wary of O’DRIÙ’S marketing strategies.

Today I am excited to have the opportunity to ask questions and speak with the perfumer himself. Thank you so much, Mr. Pregoni, for visiting us here at APJ.

Angelo Orazio Pregon Interview: Peety by O’Driu

Photo Stolen Fragrantica

Fragrantica gives these featured accords in one line:
Tobacco, jasmine, rose, sandalwood, tonka bean and pink pepper

In addition to a perfumer you are also a poet and a performance artist. O’DRIÙ is obviously selling fine fragrances in the luxury market. How do you reconcile the constraints and often-conservative outlook of luxury and niche with the freedom and innovation that is performance art? Have you ever had to “reformulate” your perfumes or your aesthetic to conform to the image of the luxury goods marketplace?
I believe that luxury or, if we prefer, the extreme version of tastes towards high cost products, is a phenomenon which is still fighting against illuminist’s wastes. Illuminism is the background of the same cosmopolitism; on the other hand it has drawn the attention towards the ideals of freedom of thought giving to France the cultural leadership in the western area.
Since then, the rational approach has been adopted for the aesthetic experience also, trying to bring back the reflection on the subject of the canon of beauty under an objective condition. This has led to a lack of aesthetic values and, as an effect of this, also led to the idea of “taste” as merely subjective.
So, subjective “tastes” could even sublimate the “classical” beauty… preferring something ugly but with the power to awaken emotionalism in the human soul.
The current, motionless fashion world is imbued by this idea of “taste” as it was an ultimate achievement which no one could leave from. By the way, Andy Warhol pointed out that the “pop” taste (the masses’ one) was going to be the new rule in taste! Well, fashion world seems uncertain between two opposite roads: persisting in a rigid vision about luxury or embracing the ultra-commercial consumerist horizon. As a Nose and as an artist I’m trying to go back to the subjective roots of taste, and to propose them as the real meaning of luxury.
I regenerated my thoughts starting from non western anthropological and cultural concept. From these ideas Peety has been conceived: an exclusive and luxury perfume, which (after ten drops of pee) becomes a not reproducible and “su misura” one; a creation which has truly “pop” marketing characteristics, as well as primeval, superstitious or magical meanings. Peety is my contribution to luxury and art: a fetish perfume!

Peety’s classical profile and the suggested addition of urine can’t help but bring to mind the portraits of Robert Mapplethorpe and the controversial 1987 photo series Immersion by Andres Serrano . Have you been at all influenced by the work of Mapplethorpe or Serrano?
Peety, the very first perfume which becomes a “su misura” after ten drops of pee, has given me the opportunity to put together cultural and artistic concepts, using perfume as a language, with an unpredictable “pop” energy.
Just a few day ago, Andy Cohen –a TV top manager and talk show host- collected Lady Gaga’s pee making a perfume from it, I think that it stems from a sort of viral spreading. Peety is someway a threshold: before of it, the creation of perfume using some pee was simply unproposable, after Peety it doesn’t create sensation anymore, it has become an anti-establishment paradigm. At the same time Peety consolidated a different kind of approach to smells and to their ancestral meanings. Peety is the past and the future of perfumery: it was launched in September 2013 and already it’s a part of perfumery history.
Each artist, somehow, plunges its roots in other artists issues. I have to say that I feel myself close to Urs Lüthi’s provocative work, and to its very first body art concept, full of irony and without signs of tragicalness.
Peety rejects at the same time the mawkish and sexualizing clichés of todays perfumery; it looks at the outer world, to the wide set of visual stimulus which continuously surround and tempt us, what ones could call “the urban folklore”.
This is why the Peety advertising generates a linguistic chaos: it embodies masculine and feminine, the Virgin and Lawrence of Arabia, Rudolph Valentine and a nun too.

Photo Stolen Fragrantica

Could you describe a few of the fragrance notes and a little about the chemistry of Peety? How did you know that urine would work better in this composition than in another?
Peety is a powerful and unexpected perfume. It opens itself with some liberty tones, between yellow tangerine, sweet orange and cinnamon. Then it changes, and we enter in a dance room with tangos and milongas, tobacco notes, castoreum, woods, pink pepper. Later, it finds the levity o a rose kissing a woman neck, or the elation of the jasmine, under the dark elegant black of a fine man.
An exotic smell of vanilla emerges from moss and patchouli, with ethnical stains which are made ancestral by the Tonka beans.
But the only way to achieve Peety’s complete roundness is adding ten drops of pee. Water, salt and the acid elements in urine react with alcohol and perfume ingredients; they slightly oxidize the perfume leading to some carboxylic acids generation, and this gives an original, unrepeatable “stain” to each Peety.
Now, one can smell fruits traces, while some animal notes give room to more pungent perceptions which complete and “close” the perfume. It’s important to say that, in no way, adding pee can link the final result to what one has eaten. Nevertheless, a strong psychical element exists when one uses this “added” version of Peety. It’s something like an unconscious self-satisfaction; it seems that this feeling modifies the way our brain controls secretions, changing our body odors, and making it more attractive.

Last question: I know that I can purchase samples of Peety at Surrender to Chance and from your O’DRIÙ websites. Will your fragrances be available soon from other retailers, online or otherwise?
Really? We don’t have any distributor for our samples! The only chance to have Peety and Eva Kant samples is to order them on our odriu.com store.
Indeed, Peety and Eva Kant samples are sent with an art work from me: it’s made in a very limited series, only 100 pieces. As in O’DRIÙ samples tradition, the cost is a very affordable one. We are focusing on the creation of an European network of retailers but or e-commerce works in almost the entire world -except a few countries- with the same price all over the world, handling & shipping included…
Finally, Azar, let me allow to thank you and Portia for giving me the opportunity to answer to your kind questions, and to thank your readers also, for their patience!

Peety is available from the O’Driu site €150/49ml

Surrender To Chance starts at $6/.5ml

Photo Stolen TheTruthAboutMummy

Peety by O’Driu GIVEAWAY

WHAT CAN YOU WIN?

This week we will have FIVE winners:

2 MAIN WINNERS who will each receive:
1 x 49ml Peety™ bottle
P&H Anywhere in the world

3 RUNNER UPS who will each receive:
1 x Peety™ Sample Kits
P&H Anywhere in the world

HOW DO YOU WIN?

You must tell me how you follow APJ and tell us would you personalise the product or not and why.

Extra Chance?
Tweet: @OzPerfumeJunkie ~~Peety O’Driu~~ GIVEAWAY http://wp.me/p3PURw-2lX #Perfume #Giveaway @ODRIUperfumes

HOUSEKEEPING

Entries Close Sunday 5th January 2014 10pm Australian EST and winners will be announced in a separate post.
Winners will be chosen by random.org or some other more fun way at the discretion of Azar, our host for this giveaway
The winners will have till Wednesday 5th January 2014 to get in touch (portia underscore turbo at yahoo dot com dot au) with their address or the prize will go to someone else.
No responsibility taken for lost or damaged goods in transit.

Angelo Orazio Pregon Interview: Peety by O’Driu 2013

December 31, 2013 / australianperfumejunkiescom / 14 Comments

Interview by Azar

Hello APJ,

Until Peety came on the fragrance scene in 2013, many of us had never heard of the niche house O’DRIÙ or of its creator/perfumer Angelo Orazio Pregoni. My first experience of Peety was a 1ml virgin sample purchased from Surrender to Chance. I discovered that my skin was in love with Peety and I couldn’t understand what an addition of urine could possibly contribute to what I perceived as already golden, animalic and spicy perfection.

Today I am excited to have the opportunity to ask questions and speak with the perfumer himself. Thank you so much, Mr. Pregoni, for visiting us here at APJ.

Photo Stolen Fragrantica

Your company name O’DRIÙ is an anagram derived from the Celtic word for “oak” and “druid” and you have described yourself as a shaman. How have these images of magic and ritual shaped your creative process and the evolution of O’DRIÙ as a niche brand?
Indeed, the brand name O’DRIÙ comes as a crasis of two words: “duir” – the keltic word for oak, and “vir”, a latin word which stands for “sapience”. But, as you know, the same Pliny “the elder”, described as the Druids performed the “ritual of oak and mistletoe” in its “Naturalis Historia”
Druids were the connecting elements and the depositaries of the keltic culture, one of the few connecting element in this people, so socially and politically divided.
After such an extraordinary length of time, Europe is a socially and politically divided nation, and I thought about a brand name which could symbolize an international vision on perfumery, an European and unifying one, which not necessarily had to go after French perfumery clichés.
So, O’DRIÙ wants to dig up ideas and concept that transcend the mere perfumes production!
Druids not only were like nowadays priests, they were philosophers, scientists, teachers and mentors also.
Somehow, I also wanted to transcend today’s perfumery boundaries, proposing an ancestral paradigm about smells, and opposing my knowledge and art rooted vision against the mass-market. I’m fighting to throw away “classical” banalizations which seem to rule the fragrances world.

Is there a perfumer (living or dead) whose work you especially admire? Who or what has influenced your decision to use scent as an artistic medium?
Giovanni Paolo Feminis, which is widely acknowledged as the very creator of “ACQUA MIRABILIS”. Looking at some of my production techniques I feel myself as I was a ‘700 perfumer. These were the days when one could, and it had to freely create! Raw materials were a few, so it needed to do one’s best, using each and every creative resource, as well as production tools and techniques. This is the scenario in which great intuition and great ideas come to life!
I also feel to be close to the Pierre François Pascal Guerlain modus operandi: as Guerlaine did, I also started creating “su misura” (bespoken) fragrances; only time will tell the O’DRIÙ business size, still it seems true to me that O’DRIÙ is an important linkage between the past and the future.

Who or what has influenced your decision to use scent as an artistic medium?
Art, in its most sublime meaning, is the aesthetic expression of human inwardness. My need was to depict the inner universe of the human being, going beyond every denomination, in a non-aesthetic and non-retinal way. My artistic vocation has been influenced by my background, my closeness to so many artists, I could say my DNA and my uselessness, because –first of all- an artist is useless, that is to say “vain” and yet dramatically fruitful.

Do you wear fragrance? This seems an odd question but I’ve been told that some perfumers rarely, if ever, wear anyone’s perfume.
Oh yes, my perfumes, specially the newest ones, that I’m near to launch: I want to understand how they “live” on my own skin! I don’t wear perfumes when I’m working at the laboratory. Sometimes I run something like a “social experiment” wearing an “antisocial fragrance” which I created for me: it creates a certain repulsion that –absurdly- seems to become fascination when the one who is speaking with you discovers that you are a “Nose”. At that time the incredible happens: this person “wants” to love my perfume, just because he knows about me. It’s like having a mystic fragrance: a different and a mysterious one!

Photo Stolen Fragrantica

O’DRIÙ releases fragrances strictly as limited editions. Is this solely an artistic decision or are there practical considerations as well?
Creating ultra-limited series of perfumes is –at the same time- a sign of craftsmanship and a way to push in the market my vision about the perfume exclusiveness.
Fashion stylists change their collections and this continuously regenerates their style. I never understood why perfumers don’t act in a similar way, proposing their fall/winter or spring/summer collections! Indeed, it seems that there is a tremendous lack of creativity in Noses, so they pretend their creations are “eternal poems”, while this is only a sluggish marketing strategy.

How does the availability of natural materials play into the creation of your perfume?
Nowadays, raw materials are available every day of the year. Yes, it’s possible to have even huge variations in prices, but the problem is not the availability one. My perfumes come to life in my mind: I don’t need to smell anything, and I don’t permit to materials to influence my creativity. I use materials, I bend them to my needs, not the opposite. I could use some basil and bergamot and just another essence to create a great perfume: may be oxidizing part of the basil with sunlight, or burning a part of the bergamot essence while freezing the other part…
At this point I could play, yes: play, feigning most common odors…
And the third essence could be pure and precious, this could be enough to create a great perfume: technique overcomes every unavailability.

Since its inception in 2011 O’DRIÙ has released 19 fragrances (that’s a lot!). What do you see in the future for O’DRIÙ (the company) and for your own vocation as an artist and perfumer?
A lot of them simply are expired… but you should add four more perfumes from the Perfhumance performance, then “Supercilium con una C” and “Subcilium” which came from “Mise en Abyme”. Sometimes, when I go back to smell them, I’m surprised. I’d want to regenerate some highly costly concepts, as the JMT (Jasmine Mean Time), in a inexpensive fashion, but without renouncing to quality! My efforts are aimed to create great perfumes with an affordable price. This is not possible simply following the traditional marketing processes, so I tried to change the rules with Peety and Eva Kant. Both Peety and Eva Kant are principally purchasable via our odriu.com store; there are also some perfumeries in Europe where is possible to test them, but the perfumes will arrive at our customers home as a mail order.
I’d like to have a production plant in USA also, so to cut production and export costs, but it will be possible only finding a partner… hopefully in this life!
As an artist, I have the particular need to create a new communication pathway in perfumery. From this point of view, Peety has been simply a phenomenon, due to its advertising and its related new visual concept. We are also in the creative process for the next step in Peety communication: a viral video which we want to issue on line… we expect it will be explosive!

TO BE CONTINUED TOMORROW WITH A GIVEAWAY!!

Peety is available from the O’Driu site €150/49ml

Surrender To Chance starts at $6/.5ml

Photo Stolen Wikipedia

Peety by O`Driu GIVEAWAY WINNERS

November 16, 2013 / australianperfumejunkiescom / 4 Comments

WOW! Super excellent response this week, you guys must all really want to pee in your perfume!! You will have to wait till January for me to grab some and have a go. I hope you enjoyed the fun of this one and of course we have another giveaway running right now, go check the L’Occitane Full Bottle L’Occitane La Collection de Grasse 2013 GIVEAWAY