Greg Lauren by Ralf Schwieger for Barneys New York 2013


Post by Portia


Heya APJ,

Here is another from the Natalie APB Gift Bag. As I slowly make my waythrough them I am finding it increasingly interesting the things that she felt I ought to try, or that would be very me. This looks like a 5 or 8ml decant and when Natalie gave me the bag she said to pay special attention to anything larger than a sample.

Greg_Lauren_and_Elizabeth_Berkley Wikipedia

The backstory is that Greg Lauren is the nephew of “Ralph”, an actor turned artist and fashion designer. His 2016 S/S Mens is very down & out in Beverly Hills, working in a coal mine, plantation worker, op shop chic and sleeping rough. I saw only two pieces in the whole parade that had me even mildly interested but I think perhaps I’m no longer his target market. The boots in the first half reminded me of Van Gogh’s boots and some of the hats were killer in an Oliver kind of way. Actually, even though I hated most of it and thought it pretentious pap I did enjoy the theatricality and the bleak colour palette, there was also a fair amount of whimsy in there.

Greg Lauren by Barneys New York 2013

Greg Lauren by Ralf Schwieger

Greg Lauren Barneys New York FragranticaPhoto Stolen Fragrantica

Fragrantica gives these featured accords in one line:
Sea notes, tonka bean, vanilla

Greg Lauren for Barneys is really good. Fragrant but demure, yet it is insistent that you notice it. It calmly straddles the department store/designer/niche divide and elegantly plants itself as something other, something a little more interesting. For me the sea notes reign, they are a great crossover between the gym set aquatics of the 1990s and the modern beach scent, there is something oddly disquieting about the notes as if you are near the boardwalk and every now and then you get a hint of the seaweed and scunge collected there.

Tonka and vanilla are there right from the start and in the beginning it is ALL about the thick, sweet resinous warmth which is cut through with this seaside something other. My mind is taken firmly to one of the Andrea Maack frags and also to a crew that did seasonal frags that I liked but can’t remember their name. There is also a salty-buttered popcorn thing that wanders around and in & out.

Greg-lauren-edp-barneys-new-yorkPhoto Stolen Barneys New York

Every Greg Lauren for Barneys wear is different and each time I pick up new things: caramel, dried flowers, burning oil, spices, coconut, hair wax, Indian milk sweets and bread. There is also a salty-buttered popcorn thing that wanders around and in & out. Freaky fragrance but Oh-So-Wearable. This one will definitely get you noticed and it sticks like glue, 19 hours later there is still a hum of difference over my skin.

If I was in the USA right now I would have been on my way to the store by now and have bought myself a bottle, Natalie was right, this is totally freaking YUMMY!

A few of the reviewers talk about the perfumer Ralf Schwieger who has made some fairly sensational niche stuff including Afternoon of a Faun by ELdO, Iris Nazarena by Aedes de Venustas, Orange Sanguine for Atelier Cologne and Christopher Street for Charenton Macerations. Everyone talks about how he hand finished every bottle in a paint splattered, antiqued, derelict hipster way. I think that’s cool.

Greg Lauren Patchwork Hoodie Barneys New YorkPhoto Stolen Barneys New York

Further reading: Now Smell This and Ca Fleure Bon
Barneys New York site has $195/100ml
Surrender To Chance has samples starting at $4/.5ml

Did you get to try it? Has Greg Lauren shown up on your radar yet?
Portia xx

7 thoughts on “Greg Lauren by Ralf Schwieger for Barneys New York 2013

    • Hey there Sandra,
      That’s the best saying ever isn’t it. Right up my alley. Every time I read or hear it I have a little 13 year old giggle in my head.
      Portia xx


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