Part 2: “Hyper-Natural” The Exhibition

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Post by Ainslie Walker

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Mist billowed atmospherically towards us from the garden of the NGV. Chandler Burr explained, “the NGV created it to make it more memorable.” The thing is Chandler Burr sees scent as a major artistic medium, and it seems to me, it is his quest to ensure everyone agrees.

Chandler Burr curates at the NGV

Part 2: “Hyper-Natural” The Exhibition

My walk in the Garden with Chandler Burr and some of his interesting stories

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I was honored to have a personal tour of the exhibition by curater Chandler Burr, and I wanted to share with you some of his comments and stories made at each of the 7 numbered, scent stations. Each station contained 1 design material in alcohol, and 1 Guerlain fragrance containing the material:

1.A Design Material: coumarin – a molecule synthesized from Tonka bean in 1868. So “delicious, smelling like sweet dreamy vanilla hay and warmth,” Chandler described, whilst breathing deep.
1.B Jicky Aime Guerlain 1889 – 21 years after the coumarin was synthesized, came Jicky, “a smell with no clear image, like nothing you know in the real world” Chandler explained. He spoke about perfumers becoming impressionists once they started using synthetics such as coumarin. He cites Jicky as being one of the first great modern works of perfumery

2.A Design Material: Ethyl vanillin – synthesized in 1872, being almost twice as strong as vanilla, Chandler describes it as “hyper-natural-when you smell it you swear you know it, and at the same time you don’t”
2.B Shalimar Jacques Guerlain 1925 – “Shalimar has only 2% ethyl vanillin, yet the effect is immense and as precise as a laser” says Chandler, “It’s supernatural. The rumor is that when Jacques Guerlain received Ethyl Vanillin he mixed it with Jicky and Shalimar was the result. Thierry Wasser says, “I imagine Jacques did do something like that, but then he began the serious creation of Shalimar”. Ethyl vanillin has been described as more present than reality – crisper than the real, less balsamic, more resinous, less powdery and richer. It subtly disorientates you, which is what all art must do”

3.A Design Material: Sulfox was discovered in 1969, synthesized from Buchu plant and “smells like a nuclear powered exotic fruit salad: mango, grapefruit and guava fired with plutonium and with a strong sulphur angle like a pitch-black blackcurrant. It’s flashy-an olfactory version of diamond-laden heavy gangster bling-and hugely powerful, it jumps on your nose like an attacking jaguar. It was nothing like anyone had ever smelt before” he explains whilst simultaneously inhaling from a sniffing strip.
3.B Chamade Jean-Paul Guerlain 1969 –“When Thierry Wasser arrived at Guerlain, Jean Paul showed him the formula, ‘I said to him “you’re crazy”’. The punch in the nose this molecule gives you is tempered by other punches to the nose. There is a fistful of blackcurrant buds/cassis-1%, which is huge! And there’s a chunk of galbanum- a gigantic slug of it! And if you knew how much rose was in there, you’d faint! The formula is very green and fruity.” he says now smelling Chamade.

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4.A Design Material: Polysantol “gives one of the aspects of sandalwood. It is not a cute molecule. It is not demure. Rather it speaks at an intense volume. Polysantol gives a spectacular abstracted sandalwood scent, not the natural material but a heightened, streamlined version of it. It is exactly what sandalwood is: the scent of wood with cream poured over it, but it precisely excludes the strong cedar-esque aspect of the natural. It skips the tar angle. It presents the scent designer with a tool that is the abstraction of sandalwood, and is extremely precise”
4.B Samsara Jean-Paul Guerlain 1989 “Jean Paul Guerlain told me he went to a dressage show and met a beautiful woman who was riding a horse. He talked to her. She wasn’t wearing a fragrance. He asked her why, and she replied that she wasn’t happy with what was around. He asked her what she liked, and she said Jasmine and Sandalwood. So he created something for her. He gave Polysantol a key role. She began wearing the perfume. Guerlain and the woman lived together for 19 years. It’s Jean Paul’s favorite fragrance”

5.A Design Material: Cis 3 Hexanol “is astonishing green, gloriously strange and instantly identifiable the instant you smell it. The moment you smell it you recognize, a first green of freshly cut grass clippings, and a second green of an unripe green banana. A green grass and a green fruit: at once delicious and inedible.” He takes a whiff, continuing, “In alcohol solution it is filled like a sail with a fresh air scent and chlorophyll angle. This molecule allows the scent designer to paint scent portraits that are ultra lifelike. Hyperrealism”
5.B Aqua Allegoria Herba Fresca – Jean Paul Guerlain 1999 “A work of hyperrealism whose presentation of a naturalist motif and obvious desire to strike all the brains sensory pleasure points combines with an equally clear, artificially heightened reality. The artificiality of the design is delightful, fascinating and utterly lovely.” He explains Jean-Paul Guerlain’s skills “ are demonstrated here in landscape portraiture of the imaginary, the scent of a perfect field cradled in a space station, green grass and succulent plants grown under the sun’s rays and the blackness of space. There is the smell of the sun, reflected through thick walls of glass, of green spring sap in an eternal spring, and all of it cool to the touch”

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6.A Design Material: Methyl cyclopentenolone – “the smell of chewy chocolate and black liquorice, yummy and dry and dark, dark, dark. Is nicknamed maple lactone due to its sweet caramel maple-syrup smell, like sugary, burnt coffee with bready, nutty nuances. This synthetic generates sugary caramel notes without association of fairy floss. It is similar to ethyl maltol, but much less sweet. One is caramel, the other liquorice, with no sugar, sticky and black”
6.B La petite robe noire – Thierry Wasser 2009 “Wasser said his first sketch should find the colour black. He found this with Methyl cyclopentenolone. He realized he had the olfactory colour, but not the texture. So he added benzyl aldehyde (bitter almond smell), raspberry ketone, ionone beta (sunlight on violets) and birch tar (very dark and smoky), bergamot, iris root, rose, jasmine, ethyl vanillin and coumarin” He went on further, relating to giving scents texture “synthetics allow you to smooth, to abrade and manipulate scent’s three dimensions. Synthetics allow you to create dreams”

7.A Design Material: benzaldehyde “First synthesized in 1832, is one of the oldest molecules in the scent designer’s palette, and one of the most difficult to use. The material is so powerful it must be wrestled into submission, however used correctly it creates a fascinating vibration. It is the smell of bitter almonds, not actually, but a perfected idea of bitter almonds – a great knife-like gourmand/toxic, delicious/inedible nutty/bitter scent”
7.B L’homme Ideal Thierry Wasser 2014 “Wasser was mixing up 100 kg of Jicky, when pouring in the benzaldehyde he became intoxicated. An amazing river of bitter-almond scent, hitting the lavender, jasmine and bergamot of Jicky. He realized it was a molecule he wanted to work with” Chandler mentions, “although the L’homme Ideal was marketed to men, there is no gender in smells. Benzaldehyde is the central structure, with pillars of coumarin, of Jicky, and ethyl vanillin, of Shalimar. These 3 synthetics reference real things, and yet are not real, they are themselves. L’homme Ideal works, in scent, in the way a Marc Chargill’s paintings work – there’s a person, a cow, a goat, but one quickly realizes that people do not really fly and goats and cows are not hot pink and blue. There is a constant tension between the real and the surreal”

WOW! What an incredible experience! One I will remember for a long time – have you made it to the exhibition yet? What did you think?

Ainslie Walker x

“Hyper-Natural” – Chandler Burr curates at the NGV 2014

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Post by Ainslie Walker

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I was invited down to the NGV in Melbourne for the Chandler Burr Exhibition, Media launch, Scented Dinner AND Opening Keynotes talk last week. So excited!! – I jumped in my car and drove 10 hours from Sydney without a moment’s thought. Did not want to miss a single thing!

It was apparent early on, that the NGV were not prepared for a bunch of perfume enthusiasts and Chandler Burr fans to descend upon them. Events were changing at the last minute, and invites were extended and retracted with less than a days notice. Sadly, this was the case for my Scented Dinner invite. It was a case of the art world and the perfume worlds colliding, and this time the NGV members were the winners, with the event suddenly being deemed as “private” – I hope they enjoyed it as much as we would have!! GUTTED were those who had flown down at great expense and then had been let down last moment.

Margaret from Fragrances of The World was quick to arrange a private dinner with Chandler and a small bunch of us instead, thus I was definitely going to get plenty of time to mingle with Chandler, and not let the cancelled activities ruin my week.

“Hyper-Natural” – Chandler Burr curates at the NGV

Part 1: OPENING KEYNOTE TALK

The exhibition got started with the Keynote Address: Hyper-Natural: Scent from Design to Art where Chandler spoke onstage in the NGV auditorium, successfully revealing scent, as an Art medium. Aimed entirely at the “art-world”, he gave a remarkably exciting, alternate perspective of scent, with both “know-it-all” perfumistas and ”unbeknownst” arty types, both walking out of the auditorium enlightened, an hour or 2 later.

He spoke about (and we smelt) 4 key synthetics materials in 4 Guerlain fragrances. (Guerlain sponsored the whole event).

His stance was different: there was no mention of the naturals involved in the fragrances. His perspective was new: he did not try and paint a picture of the scents and “pretty them up” and bring them to life using their natural ingredients, and break them down like we are used to from perfume reviews, and marketing for example.

What was apparent was “this other angle” to the fragrance industry- Scent as Art. Ingredients were spoken about like pantone colours and musical notes – tools for perfumers to create completely new sensory experiences for people, using substances that have never been smelt before. Synthetics allowing perfumers to present fragrance as a whole, surrealist “picture”, not made up of or broken down into recognizable components such as jasmine, rose etc.

He made synthetics sound exciting, new, different, accessible AND FRIENDLY! He pointed out the fragrance world is still discovering new molecules and synthetics and yet we have heard all the notes, and seen all the colours in art/music…painters and composers now only rearrange their mediums for us to hear/see the same things in a different order. The world of scent as art, is far more fascinating and exciting and about to EXPLODE!

• Firstly Ethyl Vanillin (a synthetic vanilla molecule) was passed around and he allowed us to experience its strength and beauty – it’s “hyper real” amplified vanilla scent. “It smells more real, than real Vanilla!” he exclaimed, face like a kid in a candy store. The invention of this molecule, ethyl vanillin, lead to the construction of the first, and arguably still the greatest gourmand, Shalimar by perfumer Jacques Guerlain, in 1925. (which we were then handed to smell and compare)

Chandler’s big belief of the definition of art being “a lie, a manipulation, a creation of something new”, was backed up at every turn. He knows natural ingredients and perfumes are beautiful, but says they can never be true art. “Art needs to present something new to the world, as yet undiscovered” It was in around 1884, the perfume Fougere Royale was released, and this was the first true olfactory art piece, containing synthetics, which finally freed perfumer Paul Parquet, to “lie” and create something fictitious and not solely replicate nature.

The poet, John Keats said: “Nothing ever becomes real till it is experienced” this, to me, sums up Chandlers stance on Scent as Art. It captures the essence of the exhibition and also perhaps answers the question; is scent Art?

• Secondly Sulfox was passed around, not so delicious as the vanillin, being reminiscent of cats-pee, cassis and sulfur; there were groans from around the auditorium. Quickly we were passed Guerlain’s Chamade from 1969 to smell. “There-is-nothing-like-this-smell, that exists in the natural world!!” he exclaimed. He went onto compare perfumer Jean Paul Guerlain’s “abstract idea” with that of a Mark Rothko painting – “you recognize nothing!” he exclaims!

A Rothkoe representing what I saw, personally, on smelling Chamade, and incidentally for the first time, at the exhibition;

'Magenta,_Black,_Green_on_Orange',_oil_on_canvas_painting_by_Mark_Rothko,_1947,_Museum_of_Modern_ArtPhoto Stolen Wikipedia

• Polysantol was the third molecule we experienced, and I instantly smelt Sandalwood, and of course, guessed Samsara-Guerlain as the scent containing it. Chandler explained polysantol is an aspect of Sandalwood and provides a luminescence to a fragrance. It is subtler and quieter than the molecules we had already smelt. It emanated warmth. It was linear. Samsara, he describes as “taking you into it’s arms, like Keats’s poetry, with it’s ways of expressing love”

This quote, to me, is reminiscent of Samsara’s shimmering, comforting sandalwood-esque hug: “I wish to believe in immortality-I wish to live with you forever” John Keats

• Chandler’s favourite molecule of all was last in line, Cis-3-Hexanol. Its cut-wheatgrass, slightly green-banana-like scent spread throughout the room. He describes the molecule as ”green and cutting, like a knife blade. It is sharp, yet moves through you with beauty”. Guerlain’s Aqua Allegoria Herba Fresca was passed around with its refreshing mint-green scent. He describes it “as a lie, a manipulation. It makes you happy. It is a beautiful manipulation. Artificial in the same manner as David Hockney’s pool images”

I found this David Hockney picture to explain the “artificial version of real” concept of the Herba Fresca:

splash-david-hockney-1390948990_orgPhoto Stolen LIBGuides

At this stage we were at the end of the talk and it was time to head to the garden to see the exhibit via the foyer, which was all abuzz after such an inspirational and mind expanding dialogue from Chandler Burr.

Ainslie Walker x

Juste un Reve EDT by Parfume de Nicolai 1996

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Post by Ainslie Walker

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Here is a little fact for you before we start smelling – Parfums de Nicolai has a link back to Guerlain!! Patricia de Nicolai, the founder is actually a descendant of Pierre Guerlain, the brother of Jaques Guerlain. The brand started in 1989. I found a store in Potts Point in Sydney who sell their candles, not fragrances – Its called Macleay on Manning – check them out when you see them – I would say they are smallish and of the higher end price, bur fragrances are to die for, and at a great strength.

Ok so back to the job at hand:

Juste un rêve by Parfums de Nicolaï 1996

Juste un rêve by Patricia de Nicolaï

Juste un rêve Parfums de Nicolai FragranticaPhoto Stolen Fragrantica

Fragrantica gives these featured accords:
Top: Coconut, apricot
Heart: Jasmine absolute, tuberose absolute
Base: Sandalwood, vanilla

Well I get tuberose, more tuberose, maybe some other flowers and some vanilla marshmallow powder on initial whiff. Something reminds me of Cacherel’s Eden, I have no idea why. Powder? A dryness? Also something fruity, possibly apricot, dried perhaps, or just the skin of the fruit. Sweet. Jasmine too. Underneath some sandalwood. Vanilla starts to pump in strong powder wafts, as the tuberose takes a step backwards.

Juste un rêve Parfums de Nicolai Ballerinas_dancing Brisbane 1942 WikiCommonsPhoto Stolen WikiCommons

I imagine a little bunch of ballerinas in fluffy tutus jumping about, taking it in turns to puff their fluffy, flirty notes towards me. Tuberose: Double Puff! Vanilla: Puff Puff!! Etc. Suddenly 30 mins on and it’s creamier with sandalwood. Tuberose/jasmine/vanilla notes are now in unison, less powdery, more leveled with creamed sandalwood and some hints at apricot fruit skin. SO much tropical floral, but surrounded by a dry hot breeze. I can smell an almost fatty sweet polynesian manoi-type smell. (not sure if you’ve tried the elemis manoi and frangipani body oil in your travels? Its quite yummy) Things have got quite tropical at this stage. Getting warmer! I wish to try it in the hottest summer months, as it reminds me of that feeling of lying in the sun, on holidays deeply comatosed by the suns rays, melting, unable to read or move at all.

Lens Flare at Borobudur Stairs Kala ArchesPhoto Stolen Wikipedia

It remains clean and yet somehow edgy for the whole of the day, and all the way into the evening. Is it that Tuberose note? Kind of sharp within a haze. Maybe like someone is trying to wake us from our tropical slumber, or the cold icy pool/tide starting to nip at our toes. A cube of ice popped into our bikini bottoms by some “hilarious” friend?

In the morning some vanilla and of course tropical floral reminants. It’s pretty enough that I could wear it, I do find it very strong and lasting power of all day and night, really. I read about the coconut notes, but must say I never did get them – to me it’s more manoi. I’m sure lovers of Mahora and it’s tropical floral overdose would love this one. It is “just a dream” a heady heated, tropical, holiday of a dream.

Juste un rêve Parfums de Nicolai  Sunbaker max dupain WikipediaPhoto Stolen Wikipedia

Further reading: Bois de Jasmin
Parfum1 has $130/100ml
Surrender To Chance has samples starting at $3/ml

Ainslie Walker x

CHANDLER BURR DOWN UNDER 2014

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Post by Ainslie Walker

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CHANDLER BURR DOWN UNDER

Yes, that’s right, if you haven’t heard Mr Burr himself is gracing our shores – He has agreed to an APJ interview PLUS the National Gallery of Victoria in Melbourne will be showing:

Hyper-Natural: Scent from Art to Design
25 Sept 2014 – 30 Nov 2014 | NGV International | Free entry

Chandler Burr kris krüg  FlickrPhoto Stolen Flickr

Press Release:
The NGV garden has never smelt and felt so seductive, replete with a scented clouds, 16,000 daffodils and 2,000 violas and pansies, come spring it will be a blissful sanctuary with a one-of-a-kind sensory experience.

A maze of clustered clouds will offer a sensory exploration of scent design when an installation and exhibition by New York curator of olfactory art Chandler Burr opens in the back garden of the NGV this Spring.

Hyper-Natural: Scent from Art to Design will present seven small scent stations shrouded in man-made clouds and scattered throughout the NGV’s garden. Each station will house one of seven specially selected synthetic scent molecules and be paired with a major olfactory work of design, or perfume, in which that molecule is a vital design element.

These seven molecular scents tell the story of olfactory design and innovation, offering visitors a visceral exploration of this little considered design medium. The experience begins with the first molecule created in the 1850s and weaves its way through the misty landscape to the sophisticated molecular scents of today.

Chandler Burr commented, ‘In Hyper-Natural we consider the beauty of synthetics and their ability to free the designer from the constraints of nature, allowing for previously unimaginable designs, that introduce abstraction, surrealism and photo-realism to the design medium.’

Director of the NGV Tony Ellwood commented, ‘Like any art form or design discipline, the creation of a scent results from curiosity, experimentation and innovation. Yet, perfume and scent creation is rarely appreciated as the thoughtful design process it is. For this reason we are thrilled to be presenting the first Australian exhibition to recognise scent as an important medium of artistic creation and design production.’

Curated by former New York Times perfume critic and author Chandler Burr, Hyper-Natural introduces us to this thoughtful, intricate, fascinating and under-acknowledged medium of design.

Mr Ellwood added, ‘We are delighted to be collaborating with Chandler Burr on this extraordinary project. Chandler’s insights into scent and its relationship with design will shift visitors’ perceptions in a poetic and profound way.’

In addition to the exhibition, a program of scent design events led by Burr will allow visitors to experience the world of olfactory art from many perspectives.

Burr will present a keynote lecture examining the global nature of the scent industry and the complex world of technology, nature and creativity, which coalesce to create any successful scent.

Burr wrote a seminal feature on scent in the New Yorker magazine in 2005 and has published books including The Emperor of Scent and The Perfect Scent. Burr is currently Curator of the Department of Olfactory Art at the Museum of Arts and Design, New York.

Burr commented, ‘A key inspiration for the project is to get visitors to move beyond mere emotional responses and memories and to recognise and think critically about scent design.’

Chandler Burr VromansBookStorePhoto Stolen Vroman’s Bookstore

PROGRAMS

Keynote Address: Hyper-Natural: Scent from Art to Design
Wed 24 Sep, 6pm | NGV International
Join Chandler Burr as he reveals the thoughtful, intricate and fascinating medium of scent.
Speaker: Chandler Burr, Curator, Department of Olfactory Art, New York
Cost | $20 A / $16 M / $18 C
Venue | Clemenger BBDO Auditorium, Ground Level (enter North Entrance, via Arts Centre forecourt)

Yoga in the Garden
Fri 3 Oct & 7 Nov, 7.30–8.30am | NGV International
Relax and unwind in the NGV Garden before the world awakes.
Cost | Free
Venue | NGV Garden, enter Garden Gate (via the Arts Centre forecourt)

Yoga for Kids
Thu 25 Sep, 10.30–11.15am | NGV International
Relax and unwind with your family in the garden as part of the exhibition Hyper-Natural. Ages 3+ recommended.
Cost | Free
Venue | NGV Garden, enter Garden Gate (via Arts Centre forecourt)
Parent/carer supervision required

Curator’s Perspective
Thu 25 Sep, 12.30pm | NGV International
Join curators for an introduction to the exhibition.
Speakers Chandler Burr, Curator, Department of Olfactory Art, New York and Ewan McEoin, Co- curator and NGV Design Consultant
Cost | Free
Venue | NGV Garden, Ground Level

The NGV acknowledges the generous support of a donor who wishes to remain anonymous.

Supported by
Guerlain

Michael Edwards / Fragrance of the World GIVEAWAY WINNERS

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Post by Ainslie Walker

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How was your week APJ’s??

Thank you so much for all you wonderful entries into the competition for Fragrances of the World 2014 (worth $195!!) – one thing that overwhelmed us was what a great spirited and kind bunch of people you all are – your friends sound as though they are all in very good hands when it comes to their fragrance selections.

Michael Edwards Fragrances Of The World Book 2014

Michael Edwards 50% Off Book Deal

If you didn’t win, the legendary Fragrances of the World 2014 guide, Michael is offering a generous discount for APJ readers!! If you go to Fragrances Of the World<<JUMP at the checkout Redeem Code: APJ2014 Normally $195, but until the end of October, only $97.50

Michael Edwards / Fragrance of the World GIVEAWAY WINNERS

Michael Edwards Ainslie walker

WHAT COULD YOU WIN?

This week we will have 1 Winner who receive:

1 x Michael Edwards Fragrances Of The World 2014 ($195 Retail!!)
P&H Anywhere in the world

HOW DID YOU WIN?

Open to everyone worldwide who follows AustralianPerfumeJunkies via eMail, WordPress, Bloglovin or RSS. Please leave how you follow in the comments to be eligible. I must be able to check that you follow so if you have an email address on your gravatar that’s different to your follow address then please email me so I know. Yes, you can start following to enter, in fact it’s encouraged.

You must tell me how you follow APJ

and

Tell us how do you recommend fragrances to others? Are you pinpointing their need and loves, or only recommending your favorites?

Extra Chance?
Tweet:  Michael Edwards Fragrances Of The World 2014 GIVEAWAY http://wp.me/p3PURw-37E

HOUSEKEEPING

Entries Closed Thursday 28th August 2014 10pm Australian EST
Winner were chosen by random.org

winner-is HighestSelfPhoto Stolen HighestSelf

The Smelly Vagabond (via Twitter)

The winner has till Monday 1st September 2014 to get in touch (portia underscore turbo at yahoo dot com dot au) with their address or the prize will go to someone else.
No responsibility taken for lost or damaged goods in transit.

Michael Edwards Interview + 50% Off Book Deal

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Post by Ainslie Walker

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Ainslie Walker’s personal interview with Michael Edwards

[50% off Michael Edwards book offer and Meet the Legend himself in Sydney next week!]

michael-edwards

How were you drawn into the World of Fragrance? How then were you able to make your passion a career?

I was working for FMCG in their toiletries marketing department in the mid 1960’s which led to me being very intrigued by the power that fragrance has to change consumers perceptions of a products performance. Intrigued as I was, I knew nothing about perfume until 1975, when I attended a Firmenech workshop. I absorbed their ‘Bouquet de la Perfumerie’ a guide (out of print since 1978) that grouped fragrances, by their accord, into 11 olfactory families. From there my work developed quite by accident. I became intrigued about how hard it was for people to find a fragrance in store that was right for them. How could we use the power of the fragrance families to help? I set up as a retail consultant training and merchandising. But there was no guide asides from H&R’s book. In 1984 I released my first Fragrances of The World Guide of 300 fragrances. Older released Fragrances that had sat on the shelf began to sell in an environment where sales staff normally sold what they liked, or what was new. I wanted the industry to speak the same language through my books. I added 3 new categories to the wheel; Fresh with the release of Eau Sauvage, as it was not just citrus of EDC that came before it, Green was added with the release of Estee Lauder’s Alliage – it was so green, it was no longer floral, when Calone was introduced as an ingredient in perfumes, I created the Water section of the wheel.

Please tell me about 2-3 of the most inspirational/interesting people you’ve met/worked with.

Yves De Chiris is the fifth generation of the fabled Chiris dynasty that began with his great-great-grandfather, Antoine Chiris, in 1768. It was Yves grandfather, George, who gave François Coty his start in perfumery. It was a Chiris company, too, that employed Ernest Beaux, the creator. Yves himself, in his role as Senior vice president of Quest International, now part of Givaudan, masterminded the creation of such gems as Angel and Féminité du Bois. His knowledge and expertise fascinate me.

Guy Robert more than anyone, has influenced my work. The creator of such gems as Madame Rochas (1960), Calèche (1961), Doblis, Amouage Gold and Dioressence, and many of the early Gucci scents. Guy is considered by his peers as one of the great 20th century perfumers. I first met him in the late 1980s. Without his help, insight and introductions, PERFUME LEGENDS would probably not have been possible. For more than sixteen years until his death last year, he acted as my FRAGRANCES OF THE WORLD technical consultant. His comments and advice proved invaluable. He became my mentor, adviser and friend. I miss him terribly.

Edmond Roudnitska the master of 20th century perfumery. When I first wrote asking if he would speak to me about his creation of Femme (1944), Diorissimo (1956), Eau Sauvage (1966) and Diorella (1972), I held out little hope that he would agree to meet me. I not only wanted to talk to him about the legends he had created, but also because he was then the only living perfumer who had known such perfumers as Ernest Beaux (Chanel No.5 1921) and Henri Alméras (Joy 1930). In the event, he agreed to receive me and, on our first meeting, gave me more than two hours of his time. The piece of advice I remember to this day? “Simplify, simplify, simplify,” he one said. It’s become my motto too.

Jean Claude Ellena I find him fascinating! Now Hermès’ in-house perfumer, Jean Claude has inherited Edmond Roudnitska’s mantel. In a work of bland flankers, his creations remind us how sublime perfume can be.

Luca Turin because no one writes more eloquently about perfume. His original book, Parfums. Le guide is for me a ‘bible’. I adore him.

What trends in fragrance can we look forwards to seeing over the next 2 years? Men’s/women’s/niche etc?

We live in rapidly changing times, in that old perfumeries are closing due to IFRA restrictions, on the other hand we have the golden age of new molecular perfumes on the horizon. The explosion of niche will lead to increased creativity – there will be many interesting developments, for example we have already seen Tom Ford and Editions de parfum come from this.

What are you working on at the moment?

Books
• I am reediting and updating Perfume Legends, for release in 2016 – I have added Fracas – Robert Piguet, Feminite Du Bois – Serge Lutens, Flower-Kenzo, Coco Mademoiselle – Chanel and Jean Paul Gaultier
• Fragrances of the world 2015 is due for release soon, with 1400 new fragrances added
• I am interviewing the great American perfumers for my new book American Legends – I have completed 95% of the interviews, but no release date as of yet.
Projects
• I am also working on the Nuance Fragrance Wheel installations in a number of airports across Europe
• I shall be presenting a Saudi Arabian education programme to the press in Jeddah on September 8, dedicated to enriching the olfactory experience with a deeper understanding of international fragrances

What is your connection to Australia?

Well my wife is from Australia, thus I have an emotional connection to Australia. It is the country that let me experiment and learn to make it understandable for people to talk about, and sell perfumes. I trained 30 000 staff in Australia. It was Australian retailers who gave me the chance to create the books and train their staff.

Where do you spend the rest of your year, and what are the highlights?

• In October I go to Cannes for the Duty Free & Travel Retail Premium Event: TFWA World Exhibition –a 4 day show of all new brands- I am there from 8 am to 11 pm seeing a different brand every 30 minutes
• Fragranze in Florence in September
• Esxence in Milan
• NYC I go 2 times a year – I visit all the brands like Bond No 9, Ralph Lauren, Estee Lauder and Victoria’s Secret. I also go to all the perfumers, evaluating, such as Robertet, Drom and Firmenich

Michael Edwards Ainslie walker

Can you suggest fragrances EVERYONE should ensure they experience and why they are of importance?

• Jicky – Guerlain 1889 was the first to turn perfume into an art, not just an imitation of nature
L’Heure Bleue – Guerlain 1912 was a miracle
Eau Sauvage – Dior – transformed 200 years of Eau De Colognes into something fresher and longer lasting
• Feminite De Bois – Serge Lutens– brilliant and original
Terre d’Hermes – Hermes
Portrait of a Lady– Frederic Malle Editions de parfums was a miracle, and one of the most expensive juices on the market being high concentration of 50% perfume.

Are you documenting everything and writing your autobiography to release at some point?I for one would love to read it. Michael was quick to reply and gently say “I have been asked before, and I have always been reluctant to speak of myself, avoiding personal things, including my own opinions. What good is that – for me to tell my favorite or most disliked perfumes? This serves no purpose. I am independent, and thus able to work with all the brands. “The perfumes are the stars, I am not the star – there is enough pomposity in the world today without me joining in”

Michael Edwards 50% Off Book Deal

If you didn’t win, the legendary Fragrances of the World 2014 guide, Michael is offering a generous discount for APJ readers!! If you go to Fragrances Of the World<<JUMP at the checkout Redeem Code: APJ2014 Normally $195, but until the end of October, only $97.50

Michael Edwards In Sydney

On September 4th Sydney Perfume Lovers will meet with Michael Edwards in Potts Point to hear an in-depth interview with Michael, led by Catherine and Clayton Ilolahia from What Men Should Smell Like. – there are still a few spaces left!

Ainslie Walker x

Michael Edwards / Fragrance of the World book

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Post by Ainslie Walker

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Hello APJ

For those of you who don’t know who, Michael Edwards is, please stop everything and read below. For those who do, read on anyway, as we have an extremely generous and special giveaway for you today!

Michael Edwards / Fragrance of the World book + GIVEAWAY

Michael Edwards Ainslie walkerPhoto Donated Fragrances Of The World

I have nicknamed Michael, “The David Attenborough of the Perfume World” to friends who need an explanation, initially mainly due to his mannerisms and gentle accent. When I told him, he graciously and modestly accepted this, saying he “was very flattered”, and I was “far too kind”. The thing is, he has done as much, for the perfume industry, as Sir David has done with wildlife, exploring, categorizing and creating families, from a fragrant territory, very few had explored prior. He has created a vast and valuable foundation for us all to learn and discover from. His impact and input to the industry will be evident for many years, even generations to come.

Michael is a true gentlemen -softly spoken, approachable, and extremely modest. He is an independent fragrance evaluator, classifier, educator, author, consultant and historian. He is also a 2-time FiFi award winner – THE most prominent and prestigious award, of the fragrance industry.

He has classified more fragrances than anyone in perfume’s history. His comprehensive, annual book “Fragrances Of The World” is now in its 30th Anniversary Edition. Of the first book, released in 1984, Michael says humbly “ it was very modest, listing just 300 perfumes” (Actually, a huge undertaking if you think about it- that’s almost 1 fragrance for every day of the year!)

His experience and knowledge of perfumes and the fragrance industry is second to none. He knows everyone who is anyone, perfumers and noses (Ellena, Roudaniska, De Chiris…around 400 of them!), oil houses (Coty, Robertet, Firminech, Givadaun…), fashion brands, (Tom Ford, Chanel, Dior, Lutens, Estee Lauder, Prada, Hermes…), perfume distributors, bottle designers, retailers (Harrods, Nordstrom, David Jones…in fact these 3 give him ALL their display windows on release of his books, they are THAT crucial to their sales!)

His contact list is incredible and he has met and interviewed many of the greats, including many who have now sadly passed away. He was the first to interview perfumers, and expose some of the mystery surrounding French perfumery, for his now out of print book, Perfume Legends.

Seriously; he knows EVERYONE! They come to him for advice, guidance and information. Evelyn Lauder calls him “the perfume experts’, expert!” And yet he remains so incredibly humble.

For the Fragrances Of The World manuals, he and his talented Australian based team categorize every perfume released (!!) into 4 fragrance groups – Floral, Oriental, Woody and Fresh, and then into a further 14 subgroup families, from his famous fragrance wheel.

Michael Edwards Fragrance WheelPhoto Stolen Fragrances Of The World

Each year he updates, adding all the new releases and discontinuations for that year. In 1984 only 30 of the fragrances were ‘new’, in 1993, the team added 130, in 2003, 580, and so on until last year they added a whopping 1500!! The 2014 edition contains more than 8000 fragrances, and the 2015 is set to have 1400 more!

Originally developed to help retailers to sell perfumes, and lessen confusion for consumers, the books are now known as the bibles of the industry. Perfume Legends now fetches $700 on ebay!! He cites the wine industry as being years ahead in its universal classifications, descriptions and understanding. The perfume industry still has a long way to go to quash the confusion and overwhelm felt when buying/selling/choosing and talking about fragrance.

“The right fragrance is almost as hard to find as the right man” (Allure magazine) His life’s work, certainly makes it easier for us all to find that ‘needle in a haystack’ personal fragrance.

Michael Edwards Fragrances Of The World Book 2014Photo Donated Fragrances Of The World

Tips from Michael (and me) on how we can use his books:

For collectors, perfume lovers, retailers and consultants helping others to find there perfect scent(s), (aka APJ peeps!!) the books are invaluable.

  • Michael recommends highlighting in the book, all the fragrances in our collections – we will start to see patterns forming in certain fragrance groups/subfamilies e.g. for me, ‘woody oriental’ and also ‘green’. This helps us to discover similar others we may also like. As an experiment, ask friends their 3-4 favorite fragrances and look them up in the back of the book – chances are 2 will fall in the same group, sometimes even subfamily too – flip to this category in the front, and then you will easily be able to recommend other fragrances they will love from there.
  • My tip for perfume storage and study: Using the 2014 edition, I have now organized my perfume collection into family groups, (instead of by brand) using the book’s categories. Now I can study their similarities and differences, training my nose along the way, and stretching myself to expand what I wear from my wardrobe – hours of fun!

giveaway manoneileenPhoto Stolen manoneileen

WHAT CAN YOU WIN?

This week we will have 1 Winner who receive:

1 x Michael Edwards Fragrances Of The World 2014 ($195 Retail!!)
P&H Anywhere in the world

HOW DO YOU WIN?

Open to everyone worldwide who follows AustralianPerfumeJunkies via eMail, WordPress, Bloglovin or RSS. Please leave how you follow in the comments to be eligible. I must be able to check that you follow so if you have an email address on your gravatar that’s different to your follow address then please email me so I know. Yes, you can start following to enter, in fact it’s encouraged.

You must tell me how you follow APJ

and

Tell us how do you recommend fragrances to others? Are you pinpointing their need and loves, or only recommending your favorites?

Extra Chance?
Tweet:  Michael Edwards Fragrances Of The World 2014 GIVEAWAY http://wp.me/p3PURw-37E

HOUSEKEEPING

Entries Close Thursday 28th August 2014 10pm Australian EST and winners will be announced in a separate post.
Winner will be chosen by random.org
The winner will have till Monday 1st September 2014 to get in touch (portia underscore turbo at yahoo dot com dot au) with their address or the prize will go to someone else.
No responsibility taken for lost or damaged goods in transit.

 

 

Or du Serail by Bertrand Duchaufour for Naomi Goodsir 2014

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Post by Ainslie Walker

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Or du Serail by Bertrand Duchaufour for Naomi Goodsir 2014

Or du Serail Naomi Goodsir FragranticaPhoto Stolen Fragrantica

Fragrantica gives these featured accords:
Top: Apple, red berries, mango, sweet orange
Heart: Rum, artemisia, sage, coconut, geranium, ylang-ylang, mate
Base: Labdanum, beeswax, honey, tobacco, amber, oak tree, cedar, musk and vanilla

Tart, citrus and dried fruits – mango, sweet orange are the top notes that grab me at first whiff. Followed immediately with golden, sparkling, not smokin’ tobacco. It’s pretty and reminds me of midsummer hot hot heat. The tobacco journey continues, and with a touch of bitter cocoa, and clary sage, it forms the under laying and robust foundation of this beauty. It’s savory underneath, and yet sweet gourmand notes play about delightfully on top. It’s as if someone dropped a basket of dried fruits and rum on a freshly mulched tobacco haystack, and now its warming in the sun.

Or du Serail Naomi Goodsir  mango PixabayPhoto Stolen Pixabay

I first tried this, after I had just bought a bottle of Frapin’s 1270 from Peony in Melbourne (a rummy pineapple and chocolate love of mine – thanks to Portia’s review). My beautifully wrapped parcel arrived, and to my delight I noticed Jill had been generous and included some new release samples, of course Naomi Godsir’s Or Du Serail being one- She had said on the phone; “If you like 1270, you will LOVE Naomi’s Or du Serail”. She was right!

Thirty minutes on and its notes are all humming the same tune – perfectly attuned strings, all singing a big tobacco song. I keep thinking of golden light, at the end of a summer’s day -the streaming golden light I’m always happy to see cropping up on my instagram feed as friends in various countries conclude their days activities.

Or du Serail Naomi Goodsir   Istanbul_cafe WikipediaPhoto Stolen Wikipedia

The fruit drenched tobacco notes and light smoke remind me of London, I lived around the corner from a particular Turkish restaurant (Gallipoli on Upper St, Angel – in case you wish to visit), where people smoked shish and the smell would waft down the street – dry, fruity tobacco with mango and apple flavors.
Its here, and with the rum notes, lies the similarities with Frapin’s 1270, but put side by side, they are actually quite quite different. 1270 goes off on a flirty fun, yet sophisticated, pineapple fruit cocktail tangent, held into line by bitter chocolate undertones. The Or du Serail focuses in on the golden scents of tobacco, honey and mango, seeming to be deeper, more serious. ODS is like the steadfast, sophisticated fruit-cocktail sipper, tobacco pouch in hand, cedarwood pipe nearby, enjoying the last of the golden rays of afternoon sunshine. 1270, is more camp, and probably inside preparing for a fun night of dancing and dressups later. I’m not anyone needs a bottle of both, I would recommend trying both and seeing how you go.

The deep dry down of vanilla-rum and honeyed orange-amber, almost sued, smokey in parts, hinting sweet and humming beautifully, is just so tasty and robust. I really do love it. It does not project too strongly. It’s one of those yummy ones you have to get up nice and close to someone to really enjoy. I would recommend this fragrance for both men and women.

Further reading: Colognoisseur
LuckyScent has $187/50ml
First In Fragrance has 125/50ml
Peony Melbourne has $210/50ml with FREE Australian Shipping
Surrender To Chance has $5/.5ml

I would love to hear others experiences…..I feel like I am now in love with 2, non-identical, twins from different makers!!

Ainslie Walker x

Sacrebleu by Parfums de Nicolaï 1993

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Post by Ainslie Walker

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Hi APJ,

An oldie but a goodie. A wild ride that is filled with exciting twists & turns. This bottle is an older one from Michael Edwards and I feel very lucky to have it because now you can only buy the intense version. The formula has changed since this bottle was made, I’m sure it has quite a lot really.

Sacrebleu by Patricia de Nicolai for Parfums de Nicolaï 1993

Sacrebleu Parfums de Nicolai FragranticaPhoto Stolen Fragrantica

Fragrantica gives these featured accords:
Top: Mandarin orange, fruits, red berries
Heart: Carnation, tuberose, jasmine, cinnamon
Base: Olibanum, woody notes, vanilla, patchouli, sandalwood, peru balsam, tonka bean

Sacrebleu !

So unusual to me immediately. It’s tart! Like a tart berry. Redcurrant? Unripe raspberry? Bitter rind of tangerine, perhaps bitter orange rind too. A hint at jasmine/tuberose/vanilla, which sometimes to me is an expected crowd pleasing base, often kind of meh. I can smell frankincense resin strongly?!?!? With the berry and mandarin it feels Christmassy to me. I keep thinking “how weird”. I am getting something sooo weird I cannot pinpoint at about 30 mins in, its green, carnation and patchouli, but also a rubbery mouthful of some fruity flavoured bubblegum?…am about to run to wash it off and then *boom* things balance out a little. Sandalwood/frankincense/bitter orange, rounded off with some white floral jasmine and shy tuberose and a touch of well chewed fruit gum.

Sacrebleu Parfums de Nicolai Gum Tree  Thomassin Mickael FlickrPhoto Stolen Flickr

The gum eventually starts to give way and tonka bean rears its head with some vanilla notes and starts to get pretty. It’s like dessert has finally been served! Within the frankincense resin, the soft vanilla notes seems to glow angelic. The angel is casually hanging out, chewing on a blackberry and vanilla marshmallow. Finally I get some gentle spices, cinnamon and clove/eugenol, which works so well with the remaining citrus.

Great scent life, and the dry down is very Shalimar like a vintage Shalimar dry down and I could still smell a gentle bit of it in the morning. Projection and sillage were pretty good for most of the fragrant life, more like a natural or a fragrance that has lots of naturals rather than a strong synthetic fragrance. Though not one that I’d normally go for, I really like it and had to keep going back to sniff myself to see what it was doing. Interesting, lovely. Casual and easy.

Sacrebleu Parfums de Nicolai Renoir Boating Party WikipediaPhoto Stolen Wikipedia

Further reading: Now Smell This and Perfume Posse
LuckyScent has Sacrebleu Intense from $65/30ml
Parfums Neroli in Budapest has Sacrebleu from 50/30ml
Surrender To Chance has Sacrebleu Intense samples starting at $4/ml

A floriental but slightly crazy frag. Shalimer lovers should definitely give it a go.

Have you tried Sacrebleu?
Ainslie Walker

RAOK: Random Acts Of Kindness in a Perfumista’s World

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Post by Ainslie Walker

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RAOK

Random Acts Of Kindness in a Perfumista’s World

I noticed “ROAK” trending on the Facebook Fragrance groups I belong to (Fragrance Guru Nation, Facebook Fragrance Friends etc.) It stands for Random Act Of Kindness.

In short, people give out sample vials, atomisers or bottles of fragrances, for free. Announced sometimes with a question or quiz people must answer, sometimes it’s first in, best dressed and BINGO! Some lucky member anywhere in the world gets to try new fragrances FOR FREE! Crazy, no?

For various reasons, I like having bottles in their original packaging. Recently I bought a perfume and to my surprise, the parcel included FIFTEEN 3ml decants!! A lucky dip. Was I going to be converted?!

It’s impossible to experience all the fragrances and brands we read about, so RAOK’s enable us to sniff a bunch of newbies, for free! The risk is, of course, that the fragrances may not be in their original condition, contaminated or have experienced poor storage conditions such as heat/light (Ed: which can happen to bottles or decants and it is a risk every time you don’t buy brand new sealed bottles less than 3 years old)…but for the joy, I think it’s a risk worth taking. Here is a quick fun flirt with some;

02L`AirduDesertMarocain FragranticaPhoto Stolen Fragrantica

Tauer – L’air Du Desert Marocain – I’d never smelt an ‘Andy Tauer’ before. Hooray! Instantly warm and balmy. coriander and a touch of sweaty cumin. The end of a dry hot day? Incense or dry woods like cedar. Sweet in the dry down. The spices continue to smolder. I am reminded of the Middle East. In particular when I spent a night camping in the desert in Egypt. Beautifully odd and a little creepy at times. (APJ LDDM Review<<JUMP)

1969 Parfum de Revolte Histoires de Parfums FragranticaPhoto Stolen Fragrantica

Histoires de Parfums – 1969 Parfum De Revolte – An empty vial, as it leaked en route, but can smell powdery peachy, vanillary sweet. It reads well on Fragrantica – cocoa, cardamom, rose, patchouli, clove, musk, apricot, coffee.

Pure Boadicea the Victorious FragranticaPhoto Stolen Fragrantica

Bodadicea The Victorious – Pure – Oooo yum, I’m having images of somewhere tropical. Fresh and fruit-spiced. I could drink this. So fresh and tropical but earthed by some deeper resins and woods. There’s some real strength to this one! Victory is mine! (well at least 3mls of it)

Fleurs d`Ombre Violette - Menthe Jean Charles Brosseau FragranticaPhoto Stolen Fragrantica

Jean Charles Brosseau – Fleurs D’Ombre Violette Menthe – Would have walked past this in a store, however this is a hit for me! I love the powdery woody violet notes immediately. The sandalwood is strong and buttery. The mint keeps the violets contemporary. Nicely balanced. I’d like this as bath oil. A few hours on, the freshness dies a little abruptly.

Tubereuse 1 Capricieuse Histoires de Parfums FragranticaPhoto Stolen Fragrantica

Histoires de Parfums – Tubereuse 1 Capricieuse – Had heard good things about this brand, but never worn them. Saffron, suede, menthol maybe a touch of tuberose, but not the pretty notes… I expected more. It isn’t pretty on me…? Anyone?

Frapin1270 Frapin FragranticaPhoto Stolen Fragrantica

Frapin 1270 you can read Portia’s APJ review<<JUMP. I discovered I do actually like fruity fragrance and have now even bought a full bottle from Peony in Melbourne.

So much fun!! A big thank you to Cassandra* for the hours of pleasure and new discoveries you have given me. I will always remember your kindness.

Ainslie Walker xx

*Name not changed, with permission