Pink Quartz by Olivier Durbano 2010

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Post by Maya

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Hello APJ.

What’s in a name? That which we call a rose; By any other name would smell as sweet.” — William Shakespeare, Romeo and Juliet

Lately I have been haunted by roses and I wanted to know more about them. I found that references to roses are everywhere in history and mythology and symbolism.They are an ancient flower. Fossils of roses have been found going back 35 million years. They thrived across the entire northern hemisphere with flowers that were originally all shades of pink, with a few white ones. Wild yellow roses were only discovered in Afghanistan and Southwest Asia in the 18th century. The Chinese cultivated them 5000 years ago and Egyptians planted rose gardens in their palaces at about the same time.

Pink Quartz Olivier Durbano Roses Jeff Kramer  FlickrPhoto Stolen Jeff Kramer  Flickr

These beautiful flowers were found in ancient Egyptian tombs, in the form of mixed floral garlands believed to have been worn by mourners and then left in the tombs. The ancient Greeks and Romans identified the rose with the goddess of love, Aphrodite and Venus respectively, but it was the goddess nymph of flowers, Chloris, who created it. Chloris found the lifeless body of a nymph in the forest. She called the gods and goddesses to help her. Aphrodite gave the body beauty, Dionysus added nectar to give a sweet scent and Zephyr blew away the clouds so Apollo could shine and make the flower bloom. So the rose was born, the beautiful symbol of an immortal love that will never fade – even through time or death.

Pink Quartz Olivier Durbano Shopfloor Roses Sistak FlickrPhoto Stolen Sistak Flickr

In India, Brahma, the creator of the world, and Vishnu, the protector of the world, argued over whether the lotus was more beautiful than the rose. Vishnu said the rose; Brahma said the lotus. Brahma, who had never seen a rose, admitted he was wrong when he saw one. He then created a bride for Vishnu and called her Lakshmi. She was created from 108 large and 1008 small rose petals. Ancient peoples made and used rosewater. It was the Persians who first extracted pure rose oil from varieties of the Damask rose. And in their poetry, the longing song of the nightingale is said to be caused by the beauty of the rose. Even today, rose symbolism is strong. The rose is the national flower of England, dating from the time of Henry VII and the War of the Roses and in 1986, it was named the floral emblem of the United States. This leads me to another rose:

Pink Quartz by Olivier Durbano 2010

Pink Quartz Olivier Durbano FragranticaPhoto Stolen Fragrantica

Fragrantica gives these featured accords:
Top: Bergamot, pink grapefruit, olibanum, saffron, ginger
Heart: Palmarosa, damask rose, palisander rosewood
Base: Rose, amber, patchouli, myrhh, benzoin, white musk

Pink Quartz starts out as a very spicy rose. The citrusy notes listed as top notes are lost on my skin, overwhelmed by the ginger, a note I’m not usually fond of, but it works well here. The rose in this scent is ALWAYS first and foremost. It’s a big red rose that lasts and lasts! It never really fades but does eventually mellow to a more musky rose with less ginger and hints of patchouli and amber. It is one of those fragrances that the more I wear it, the more I like it.The spicy aspect to Pink Quartz makes it a warm scent, but not a winter scent. It is for all seasons with a pleasant medium silage that I doubt would offend anyone and it lasts for 7-8 hours.

Pink Quartz Olivier Durbano  Red roses DeviantArtPhoto Stolen DeviantArt

Further reading: Ca Fleure Bon and Now Smell This
LuckyScent has $205/100ml EdP and samples
Olivier Durbano has  €170/30ml Parfum

I love roses – the flower and the scent. How about you?

M

L’Occitane La Collection de Grasse GIVEAWAY WINNERS

How lucky are you all APJ? We keep doing AWESOME GIVEAWAYS and the response has been great again. Thank you all and special thanks to L’Occitane for their incredible generosity. Do take a moment to jump across and have a look at their spectacular range. There seems to be something for EVERYBODY there, and some super great Christmas/Gift giving Season presents.

La Collection de Grasse Miniatures SetPhoto Stolen L’Occitane

Pictured above is the L’Occitane 7.5ml La Collection de Grasse Miniatures Christmas pack, an excellent choice and currently only $35 on the L’Occitane Australia Site

L’Occitane La Collection de Grasse GIVEAWAY WINNERS

WHAT COULD YOU WIN?

This week there will be 2 winners who will receive one used for review purposes only bottle of L’Occitane La Collection de Grasse (NO you don’t get to chose)

1 winner will receive:
Magnolia & Mure EdT 75ml
P&H Anywhere in the world

1 winner will receive:
The Vert & Bigarade EdT 75ml
P&H Anywhere in the world

HOW DID YOU WIN?

Open to everyone worldwide who follows AustralianPerfumeJunkies via eMail, WordPress, Bloglovin or RSS. Please leave how you follow in the comments to be eligible. I must be able to check that you follow so if you have an email address on your gravatar that’s different to your follow address then please email me so I know. Yes, you can start following to enter, in fact it’s encouraged.

To be eligible for the draw just mention how you follow the APJs and tell us any L’Occitane product that you’ve used or like the sound of

Extra Chances?
Tweet: @OzPerfumeJunkie L’Occitane La Collection de Grasse GIVEAWAY http://wp.me/p3PURw-2cr #Giveaway #Perfume @LOCCITANE

HOUSEKEEPING

Entries Closed Sunday 17th November 2013 10pm Australian EDST
Winners were chosen by random.org

Winners thegarfieldshow-diaryPhoto Stolen  thegarfieldshow-diary

Mary K, BoringzLifez

CONGRATULATIONS!!! The winners will have till Thursday 21st November 2013 to get in touch (portia underscore turbo at yahoo dot com dot au) with their address or the prize will go to someone else.
No responsibility taken for lost or damaged goods in transit.

Coeur De Vétiver Sacré by Karine Vinchon Spehner for L’Artisan Parfumeur 2010

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Post by Haefennasiel

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Hello there! I’m Haefennasiel (obviously not my real name – but I love J.R.R. Tolkien, and this is my elven nom de plume), and this will be my first time to officially review a perfume. But before we begin, my apologies – this is a long overdue guest review that should’ve come out months ago if only a hectic work schedule and stress on the homefront hadn’t gotten in the way.

Coeur De Vétiver Sacré by L’Artisan Parfumeur 2010

Coeur De Vetiver Sacre FragranticaPhoto Stolen Fragrantica

Fragrantica Gives these featured accords in one line:
Bergamot, orange, black tea, pepper, ginger, coriander, saffron, dates, dried apricot, incense, osmanthus, rose, iris, vanilla, vetiver, tarragon, sandalwood, white cedar, guaiac wood, amber, tonka , labdanum, castoreum, musk

I actually requested for something quite different so I was surprised when I opened the package sent by Australian Perfume Junkies. However, things worked out for the best when I tried out my sample of L’Artisan Parfumeur’s Couer De Vétiver Sacré. My curiosity was piqued because I didn’t know what vetiver was (in the face of amateurish ignorance, research is a very handy ally). After a bit of Wikipedia-ing, I found out vetiver is related to lemongrass (locally known in our neck of the woods as “tanglad”). I became even more curious because we use this as a stuffing ingredient for roast suckling pig! Am I going to reek of pork? However, I was pleasantly and fragrantly surprised …

Coeur de Vetiver Sacre L`Artisan Parfumeur Vetiveria zizanioides WikipediaPhoto Stolen Wikipedia

I kept the sample next to my keyboard as I worked, sniffing at it in between my lessons. And I was certainly glad I did because I almost immediately felt more relaxed and calm after every sniff. There was an initial pleasant dried-herb scent that was gentle and grassy. I later detected a black tea note, as well as very faint hints of dried ginger and mint. But despite all these elements, there was nothing food-ish or gourmand (much less, roast suckling pig!) about this perfume, and it’s more like a lovingly handmade potpourri.

Coeur De Vétiver Sacré by L'Artisan Parfumeur Pavel P.  FlickrPhoto Stolen Pavel P.  Flickr

The sillage wasn’t very strong (probably because I only dabbed a little bit of it to make the sample last), but it stayed comfortably close to my skin. This scent invokes impressions of being in a quiet, secluded corner of a forest. It’s thickly wooded and a bit dim, but there is nothing evil or sinister here. Shafts of sunlight penetrate through the trees bathing the area in a soft, warm glow. The ground is covered with soft damp moss, making it a perfect place to rest and meditate.

Further reading: Australian Perfume Junkies and Olfactoria’s Travels
FragranceNet has $49/50ml before coupon
The Posh Peasant starts at $4/ml

H x

Teo Cabanel New Mini Movie

Hiya Frag Hags and Friends,

Teo Cabanel sent me a link to this fun mini movie showing part of the Teo Cabanel experience. It’s fun and the girl is definitely an aspirational choice, I’d give my left nut to look so pretty.

Barkhane by Jean-Francois Latty for Teo Cabanel 2013

Barkhane Teo Cabanel  FragranticaPhoto Stolen Fragrantica

Fragrantica gives these featured accords:
Top: Calabrian bergamot
Heart: Cumin, geranium, curry tree
Base: Patchouli, vetiver, agarwood (oud), labdanum, myrrh, tonka bean, vanilla, musk

No, I haven’t tried it yet but the notes look FABULOUS!!!

If you want to buy Barkhane you can, at Teo Cabanel’s site. €95/50ml or €120/100ml and they send to the world.
LuckyScent also has $130/50ml

Enjoy the mini movie,
See you later,
Portia xx

Ashoka by Bertrand Duchaufour for Neela Vermeire Creations 2013

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Post by Val the Cookie Queen

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Namaste Fragrant Friends!

It is hard not to be influenced by what you read, especially regarding a keenly anticipated new perfume, as Ashoka surely was. The fourth fragrance from Neela Vermeire Créations. I was so impatient to try it that I dropped Neela Vermeire herself a message, asking if I could beg, steal or have a sample. I was thrilled to receive a positive answer and in no time at all Neela had packed me up a small fragrant package and sent it on it´s way. It is clear to see that Neela herself is a perfumista, because she enclosed not only a spray sample, but a dab sample too! That really thrilled me. It offers me a much more intense impression of perfume. Top notes are so beautiful, and often fleeting and they linger on a little longer when dabbed.

Ashoka by Bertrand Duchaufour for Neela Vermeire Creations 2013

Ashoka Neela Vermeire Creations FragranticaPhoto Stolen Fragrantica

Surrender To Chance gives these featured accords in one line:
Lotus, rose, water hyacinth, fig leaf, parsley leaf, Osmanthus absolute, cassie absolute, iris, incense essence, Jasmine sambac, fig milk, geranium, ylang-ylang, Fir balsam absolute, myrrh, cedarwood, sandalwood, vanilla accord, ambre gris, birch, Haitian vetiver, leather, styrax, heliotrope

Readers, as Jane Eyre would say, it was not love at first sniff. Exactly my point. The general impression that I had picked up was that it was, hmmmm, simpler, more approachable, soft, user-friendly …… Absolutely not. In fact, the exact opposite. It is so deep, and multi-faceted, that I have not been able to put pen to paper until nearly three weeks after starting to wear it. I have drained both samples. Love at first sniff, is of course, absolutely exciting and creates an instant lemming. This is a little like listening to music for me. If I love a song on the first hearing I find that I tire of it quite quickly. Instant perfume love does´t always last. I am generalizing of course, but it is often the case. What follows are the feelings I have after wearing the perfume until empty!

Ashoka Neela VermeireIndian_Peacock_Plumage WikipediaPhoto Stolen Wikipedia

Ashoka opens with an incredibly beautiful and bright burst of fig which is heavenly. It does´t take on a milkiness until about ten minutes in, if not more. There are so many other things going on, that I don´t have the words to describe them. Nor doI wish too. I don´t really care to dissect perfume. Firstly, I cannot do this, and secondly it takes away from the seductive pleasure, which is why I wear perfume. Suffice it to say though, I can detect a an enduring rose, especially with dabbing it. A soft leather accord slowly creeps in, mingling with it all. Now I am only just learning to detect leather notes, and had I not seen this listed, I don´t know if I would have noticed it for what it was. It is voluptuous and sumptuous, and makes the complete perfume an absolute delight. Indeed a fulfillment, which is what I believe Emperor Ashoka discovered on his road to conversion journey into Buddhism. How magnificently Neela Vermeire and Bertrand Duchaufour managed to convey this emotion.

Ashoka Neela Vermeire Dimitry B.  FlickrPhoto Stolen Dimitry B. Flickr

My parents split up in 1970 and my siblings, mother and I went to live with my grandmother for a few months. (London) My grandmother was an incredibly amazing, open-minded woman, who spent most of her life as a single-parent, divorcing back in the early fifties. She had a lodger living in her home at the same time as we were there. This lady was married to an Indian gentleman. He was a businessman and spent a lot of time away, visiting every few weeks or so. We never went into their room, located on the upper floor of my grandmother´s home. It was a great mystery to us kids! We would occasionally pass them going up or down on the stairs. Mr Ray, for so was his name, always smelled wonderful. Naturally I have no idea of what he used to smell that way. Whatever it was, some of it is in Ashoka. I can see myself as a ten year old small girl, captured by this elegant gentleman´s bouquet. He used to bring me sandalwood figures. How I wish I had kept them. Ashoka awoke a slumbering memory. I can only say thank you, and the three week journey was a trip!!

Ashoka Neela Vermeire Paolo Crosetto FlickrPhoto Stolen Paolo Crosetto Flickr

I have slowly grown to love it.

Thank you Neela Vermeire Créations for the opportunity, and the magic it created.

H. G. Wells wrote of Ashoka in his book The Outline of History, “Amidst the tens of thousands of names of monarchs that crowd the columns of history, their majesties and graciousnesses and sereneties and royal highnesses and the like, the name of ASHOKA shines, and shines, almost alone, a star.”

You can buy Ashoka at
Neroli Budapest 59,800Ft/60ml
LuckyScent $260/60ml
Surrender To Chance starts at $7/.5ml

A perfectly named perfume.

Namaskar
CQ

November Sample Challenge Part 1

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Post by Gabriella

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Hello fragrance lovers!

Late last month one of my friends on the Aussie Fragrance Network Facebook group invited people to participate in a sample challenge. For the whole month of November, we were to wear a sample of a different scent each day. I thought it was a great idea, given I have oodles of samples and never seem to get through many before I order more. Here’s my diary of week one.

November Sample Challenge: Gabriella’s Week 1 diary

Perfume Samples Vial Naomi King FlickrPhoto Stolen Naomi King Flickr

Friday, November 1: I decide to ease myself into this challenge by choosing a tuberose: Nasomatto Narcotic Venus. Turns out to be a bad choice. I’ve sampled it before and always had the same emotional reaction: anger. Why? Because to me this is an overpriced, poor imitation of Michael Kors Michael with a cheap metallic edge. Michael is so much smoother and rounder and about a quarter of the price of this. Enough said.

Miss Charming Juliette Has A Gun FragranticaPhoto Stolen Fragrantica

Saturday, November 2: I pop on some Juliette Has a Gun Miss Charming this morning and it’s a great choice for a sunny Saturday – a pretty, wearable rose, I really like it. After a shower, I stay scent free as we’re heading into the city and I want to test a couple of things. (Testing is the same as sampling surely?) I try the Frederic Malle Dries van Noten and its Eau de Wet Cardboard. Lipstick Rose graces the other arm (slightly cheating here as I have owned a bottle of this) and it’s not working either. The grapefruit is so loud today it’s almost nauseating.

Sunday November 3: Wake up with serious spraying envy today. My bottles are sitting on my dresser, winking at me, mocking me. Surely, surely it wouldn’t be too bad to have one teensy spray would it? I pick up my Tubey Crim, ease the cap off and…..

“Oi! Put that DOWN!”

Damn, I thought Mr M was downstairs.

“That’s cheating M. Wear a sample.”

Ok. I put the bottle down and smile sheepishly like the naughty child that I am.

Secrete Datura Maitre Parfumeur et Gantier FragranticaPhoto Stolen Fragrantica

My sample of Maitre Parfumeur et Gantier Secret Datura restores my mood immensely. It’s a softer, sunnier take on datura than Serge Lutens Datura Noir. In the evening, I choose Guerlain’s Cruel Gardenia which is a pretty, powdery floral. It’s nice but my skin eats it up in five seconds.

Monday, November 4: I wake up with renewed vigor for the challenge. After all, it’s only a month, surely I can do it. Its Costes 2 today. I love it and wonder why it doesn’t get the same love as the original. I’m sitting at work in my soft, cuddly, cinnamon and spice haze when something-that-would-usually-be-good-but-is-the-worst-thing-ever-for-a-sample-challenge happens. The bottle of Fleur de Liane that I ordered recently arrives. Argh! No, no, no, no, no! MUST. NOT. OPEN. BOTTLE. Must be good, must be good and stay strong, stay focused. I feel like I’m in the perfumed equivalent of those temptation challenges on The Biggest Loser. Do I? Do I? Luckily, I’m at work and won’t have to face this till I get home.
*****
Bugger, so I did succumb. I am the bloody weakest link. But I remedy my lapse by wearing the two samples that were sent with the bottle: L’Artisan Skin on Skin and Caligna. Ewww! These are dreadful and I scrub them straight off. Placate myself by wearing the sample of Honey Miss Portia sent me and this is yum. Go to bed happy.

Chanel 31 Rue Cambon Chanel FragranticaPhoto Stolen Fragrantica

Tuesday, November 5: Chanel 31 Rue Cambon. Stunning. I’ve sampled before and each time I ask the same question: Why do I not have a bottle of this?

Wednesday, November 6: Sick in bed. Feeling that dreadful that I really don’t want to wear perfume today (that’s saying something), so I don’t.

Thursday, November 7: Still not well, but the arrival of my Luckyscent October sample pack lifts my spirits. Fresh meat, goody! By the afternoon, I’m feeling well enough to tackle them head on. Amouage Fate Woman wins my heart immediately. It’s such an enigma of a fragrance and absolutely outstanding. I love the chili in the opening and even though it’s gourmand in the dry down, I really love it.

Fate for Women Amouage FrsagranticaPhoto Stolen Fragrantica

Friday, November 8: The beautiful opening of Indult’s Manakara captures my heart: it’s a simple mix of rose and lychee, but it just gets too sweet in the drydown. Revisit Amouage Fate again in the evening and still love it so much that I’m already getting sad at the sample disappearing.

Week one has been fun, but it’s made me realise that dabbing on samples doesn’t give me the same emotional impact as spraying from a decant or a bottle. Having said that, it’s been interesting to wear something different each day.

 Samples Perfect California Day OakleyOriginals FlickrPhoto Stolen OakleyOriginals Flickr

So, APJ readers, could you wear only samples for a whole month? How would you tackle this exercise? Would you make a plan or go random? Do you have any tips for the remaining weeks?

With much love till next time!
M x

Les Nombres d’Or Musc by Mona di Orio 2010

Hi There My Lovelies,

Mona di Orio has long been in my adore list, her strikingly stark and beautiful face, fragrances that can make me tear up because they are so beautiful and tragic death all mark her house with a patina of magic. Just recently my friend Birgit from Olfactoria’s Travels was having a bit of a clear-out and I snaffled this much coveted and super elegant bottle from her.

Les Nombres d’Or Musc by Mona di Orio 2010

Musc Mona di Orio FragranticaPhoto Stolen Fragrantica

Fragrantica gives these featured accords in one line:
Neroli, angelica, rose, heliotrope, tonka bean, musks

With the sad fact that I am repeating myself firmly in mind: These bottle are FREAKING gorgeous. They feel good in your hand and spritz a good amount of fragrance, the whole feeling is luxe and elegant, feels reminiscent of Hollywood glamour but looks bang up to date. Anyone who tells you packaging and presentation mean nothing has never held a Mona di Orio bottle, they exalt the experience.

One of the things I love about Musc is that some of the musks are completely beyond my ability to smell so there are times when I get musk and times when it is a soft floral. So powdery and ethereal one minute and then sheer but hefty and slightly worn the next. This is a friendly, fluffy and sweet biker. Maybe a prim but tough girl/woman, or maybe cuddly and playful but with teeth and claws that come out when needed (See below picture)

Musc Mona di Orio Fluffy Tough DeviantArtPhoto Stolen DeviantArt

Musc is all these things, and none of course, when I wear it I feel powerful, plush and pampered. Comfortable and wearable at any time, like a big wooly cashmere rug that is both warmth and solace.

The nearest feeling I can give you is when the crew go out for Chinese at our favourite restaurant, the time when we are sitting at the bar having a drink, enjoying the atmosphere and catching up while we wait for the stragglers to arrive. There is happiness and smiles, kisses and hugs, laughter and anticipation of a great meal. We know the food and service will be excellent and that someone (usually Jin lately) will tell a story that has us laughing till our sides hurt. My friends are all wonderful, generous, warm and fun business people who are clever and successful in their diverse fields, I am proud to be part of our gang and each one is very special to me. Sometimes in their work worlds they have to be tough to get the job done and none of us get a lot of down time. Musc is the warmth and linking of like minds having a good time, and the friendly, hopeful buzz of anticipation.

Musc has great longevity too, I’ll think it’s gone at about 5 hours but later I will get a sensual but clean-ish waft. If I wear Musc at night and put a couple of extra spritzes on then next morning it is beautiful and a little me-funky added in makes it sexy too.

fluffy cloud morningPhoto Stolen Thomas Leth-Olsen Flickr

Further reading: Olfactoria’s Travels and Candy Perfume Boy
Peony Melbourne has $230/100ml
LuckyScent has $230/100ml
First In Fragrance has €160/100ml
Surrender To Chance starts at $7/ml

Are you an MdO fan? are there any in the line that you have, or wish to have? Have you held one of the bottles? please, this is meant to be a conversation and I love to read your thoughts<
Till tomorrow,
Portia xx

 

BLACK by Puredistance 2013 GIVEAWAY WINNER!

Hello Australian Perfume Junkies,

I knew when Michael gave me the vial of Puredistance Black that this was going to be a ripper competition and that a lot of you would jump on board. Thanks crew, we love your enthusiasm and are so glad that we are able to make some frag dreams come true for you.

BLACK by Puredistance 2013 GIVEAWAY WINNER!

Further reading about Puredistance Black: Perfume Posse and The Fragrant Man

If you’d like to purchase Black
Puredistance has samples for sale already
LuckyScent has pre-order for December shipment

WHAT COULD YOU WIN?

This week’s winner will receive

1 x 2ml Manufacturers Spray Sample of Black by Puredistance
P&H Anywhere in the world

HOW DID YOU WIN?

Open to everyone worldwide who follows AustralianPerfumeJunkies via eMail, WordPress, Bloglovin or RSS. Please leave how you follow in the comments to be eligible. I must be able to check that you follow so if you have an email address on your gravatar that’s different to your follow address then please email me so I know. Yes, you can start following to enter, in fact it’s encouraged.

To be eligible for the draw just mention how you follow the APJs and tell us any perfume that is black or noir that you like

Extra Chances?
Tweet: @OzPerfumeJunkie PUREDISTANCE Black GIVEAWAY http://wp.me/p3PURw-2ah #Perfume #Giveaway @puredistance

Black Puredistance FragranticaPhoto Stolen Fragrantica

HOUSEKEEPING

Entries Closed Thursday 7th November 2013 10pm Australian EDST.
Winner was chosen by random.org

Winner ganjerPhoto Stolen  ganjer

MARY P

CONGRATULATIONS!!! You have till Sunday 10th November 2013 to get in touch (portia underscore turbo at yahoo dot com dot au) with their address or the prize will go to someone else.
No responsibility taken for lost or damaged goods in transit.

Gilvo Perfume Company: Australian History

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Post by Greg Young

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Gilvo Perfume Company

A Piece of Perfume Australiana

Gilvo Perfume Company #3 Gilvo Perfume Company #1 Gilvo Perfume Company #2This is something that I saw on eBay and was intrigued. It’s a bottle of No. 7777 Eau de Cologne, from the Gilvo Perfumery Company, who were manufacturing in Melbourne during the 1940s.
Gilvo Perfume Company #4
According to Perfume Intelligence, Gilvo launched 7777 in 1947, and both company and cologne have long since disappeared. I did find some newspaper ads for No. 7777 from late 1946, so I suspect it was on the market slightly earlier than that, in time for Christmas 1946.

Gilvo Perfume Company #5Launceston Examiner, Thursday 10 October, 1946

No. 7777 was sold in a range of sizes, including a 30 fluid ounce flacon (almost 900 mls!). My bottle looks like it is 2 fl. oz – the size is not marked anywhere.

Gilvo also sold a Cologne called Three Crown Stardust Bouquet, which appears to have preceded 7777 to market, having being on sale in 1945.

Gilvo Perfume Company #6Adelaide Advertiser, Friday 22 June, 1945

Gilvo were not only selling to women. By 1947, they were also selling an aftershave called Straight 8.

Gilvo Perfume Company #3Launceston Examiner, Saturday 15 February 1947

As early as 1940, Gilvo were selling perfume in major stores. This ad does not refer to the brands that were in use later in the decade, but to eau-de-cologne generically. There is no earlier mention of the company in the archives, so this may have been their first product launch.

Gilvo Perfume Company #7! Adelaide Advertiser, Thursday 12 December 1940

Gilvo fragrances were stocked at both Myer’s and David Jones, and featured in their 1946 Christmas promotions.

Gilvo Perfume Company #8SMH, Wednesday 20 November 1946

Gilvo Perfume Company #9The Argus, Tuesday 10 December 1946

A close-up of the DJ’s ad shows that Gilvo were keeping some pretty good company with the likes of Roger and Gallet and Bourjois and were commanding comparable prices to the imported fragrances.

Gilvo Perfume Company #10Gilvo were headquartered in the Melbourne CBD and were hiring labour during the war years. Here’s an example of the sort of job they had on offer .

Gilvo Perfume Company #11The Argus, Saturday 13 November 1943

Gilvo Perfume Company #12The Argus, Tuesday 7 November 1944.

The age limit stated may seem a little odd to us these days. I believe it was because there was a desire for single women aged 18–45 to work in wartime industries exclusively. So I guess the company was seeking to recruit from the ladies who were not required for those roles. Menfolk, of course, were expected to be in war service.

The company’s premises at 360 Little Bourke St was a tiny Art Deco building that is now called Melbourne House, next door to a pizzeria and nestled in the midst of a forest of outdoors shops such as Paddy Pallin. Not exactly perfume central these days!

Gilvo Perfume Company #13The company also had premises in a tiny laneway in North Melbourne called Howard St, as evidenced by this ad.

Gilvo Perfume Company #14The Argus, Saturday 7 September 1946

This job ad appeared around the time that No. 7777 was launched. Notably, by then Gilvo was also describing itself as an export company, suggesting that they were possibly selling perfume into overseas markets.

The perfume business was still operating in Howard St in 1950.

Gilvo Perfume Company #15The Argus, Saturday 17 June 1950

By this time though, Gilvo had started to diversify into quite a different area.

Gilvo Perfume Company #16The Argus, Saturday 21 January 1950

Something does seem to have happened in the perfume trade, because all of the job ads in later years are for roles in Gilvo’s fabric printing business, the last of them in 1955.

Gilvo Perfume Company #17The Argus (Melbourne, Vic). Saturday 25 June, 1955

This is typical of a series of job ads for printing positions from 1953 onwards, so it looks like Gilvo may have changed direction in the early ’50s, so that may be when No. 7777 was finally discontinued.

That would seem to indicate that my bottle is between 60 and 67 years old. Given that age, you can see from the photos that the bottle and box are in great condition. The packaging still has a sweet powdery smell, but the little juice that is left has turned an ugly inky-brown colour and the scent is pretty dubious, shall we say.

Gilvo Perfume Company #18

So, Gilvo were a small perfume company that operated in Melbourne and established a national brand that was able to compete in major retail stores with the imported big names for more than a decade. I guess they were the Tommi Sooni of their day! A little piece of Australia’s fragrance history.

Perfume Intelligence references

http://www.perfumeintelligence.co.uk/library/perfume/n/n3/n3p9.htm http://perfumeintelligence.co.uk/library/perfume/g/g5/g5p3.htm

Advertising references

http://trove.nla.gov.au

© Greg Young 2013

Beige by Jacques Polge for CHANEL 2008

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Post by Ainslie Walker

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50 Shades of…Beige

I have always had a colourful (and black) wardrobe, and have noticed a section expanding in the past year, with fabrics in shades of Beige. I guess I’ve been discovering the many shades of the colour without even realising…champagne, biscuit, sand, camel etc. Beige is intriguing, understated, classic and classy.

Coco Chanel LOVED it and therefore one of the perfumes in Chanel’s Les Exclisifs range was named after it.

Beige by Jacques Polge for CHANEL 2008

Chanel Beige Chanel FragranticaPhoto Stolen Fragrantica

Fragrantica gives these featured accords in one line:
Hawthorn, freesia, frangipani, honey

“I take refuge in beige because it’s natural,” said Mademoiselle Chanel. An elusive colour with infinite variations, beige may seem quite ordinary. And yet, behind this apparent simplicity, it hides a discreet sensuality that builds slowly before revealing itself fully.”

Firstly, I overlooked “Beige” when I was given a sample, and tossed it in my bag. I expected it to be dull. However weeks later when it resurfaced I was immediately intrigued upon first sniff…not love, mind you, but intrigue. It was white blossoms and general prettiness…but what else was catching my attention and raising an eyebrow? Timing was perfect, it was spring, the sun was out, the air was full of blossoms and I was about to go for a walk down a countryside lane. I needed to know more. I spritzed it on and started the adventure.

CHANEL Beige CHANEL Frangipani Nico Nelson FlickrPhoto Stolen Nico Nelson Flickr

Freshly cut white florals, and blossoms smothered me. Sweet freesias, fresh and green, a honey note, but not too sweet…perhaps even slightly dry…a hint of honeysuckle? Before long, and just in the nick of time, beautiful creamy hawthorn notes arose, balancing the lot and steering the aroma away from sickly sweet. Deeper in I found something slightly fruity/tropical…was that frangipani? I was almost skipping, engulfed by its sweet and feminine charm. Surprised I liked it so much. Here was a clean, fresh and uplifting fragrance. I was uplifted in a way similar to when I wear Chanel’s Cristalle Eau Verte, and yet there is something richer, creamier, elegant and more rounded in Beige after the initial notes dissipate. It’s not a surprise both fragrances were made by the same “nose”, the infamous, Jaques Polge.

Chanel Beige Chanel Honey_Bee WikipediaPhoto Stolen Wikipedia

Dry down continued to a honeyed, creamy, soapy scent, which verges on familiar, some elusive bar of soap, but in no way cheap. This is where I thought it would plateau. Then I accidently breathed out before my next sniff, which was an amazing accident, as with the hot air, hints of spice kicked in, adding some sultry, sensual tones, along with the now robust, waxiness of hawthorn. What started out as such a “daytime” fragrance suddenly gave promise of something that could really take you further into the evening. Wear this to the next spring wedding you attend, ladies….and be sure someone gets up close and personal with their HOT breath!

Chanel Beige Chanel Hawthorn net_efekt  FlickrPhoto Stolen net_efekt  Flickr

Beige is beginning or memory of spring, with a promise of summer. There is a naturalness about it and perhaps why this fragrance works. An enjoyable wear.

Beige can be bought at most CHANEL Boutiques and some big Department Stores
Surrender To Chance starts at $4/ml

Jaques Polge has done a great job bringing the many facets of this colour to life for us. Have you tried Beige?
Ainslie Walker x