Givenchy

Amarige by Dominique Ropion for Givenchy 1991

/ australianperfumejunkiescom / 12 Comments

.

Post by Anne-Marie

.

A little while ago I did a round-up of print and online reviews of one of the most reviled perfumes on the counter: Givenchy’s Amarige. Now I’d like to share my own views. An astute reader will probably have decided that I would not be going to this much trouble if I hated Amarige, and you are right. I do love it. So THERE!

 Amarige by Givenchy 1991

 Amarige by Dominique Ropion

 

Amarige Givenchy FragranticaPhoto Stolen Fragrantica

Parfumo gives these featured accords:
Top: Mandarin, Neroli, Peach, Plum, Rosewood, Violet Heart
Heart: Gardenia, Carnation, Jasmine, Cassia, Mimosa, Orchid, Black locust, Rose, Red berries, Black currant, Tuberose, Ylang-ylang
Base: Amber, Woody notes, Musk, Sandalwood, Tonka bean, Vanilla, Cedar

Firstly, the notes (deep breath):
Top: orange blossom, plum, mandarin, violet, peach, neroli, Brazilian rosewood.
Heart: red berries, mimosa, carnation, black locust, tuberose, blackcurrant, gardenia, casie, orchids, jasmine, ylang ylang, rose.
Base: sandalwood, tonka, amber, musk, vanilla, woody notes, cedar

How does it smell to me? I don’t much bother trying to separate the notes. To me Amarige smells of peaches, white flowers, and sunshine. Yellow is a dominant colour in the marketing and while I don’t dress in yellow, I get my ‘yellow’ from Amarige. It’s a colour – and a scent – of confidence, happiness and optimism.

Amarige’s bottle was designed by Pierre Dinand and inspired by a blouse Hubert de Givenchy had designed in 1952 for his model, muse and some time press agent, Bettina Graziani. High-collared and narrow at the waist, the sleeves of the ‘Bettina blouse’ were deeply ruffled with broderie anglaise, and those ruffles are referenced in the cap on the bottle.

Amarige Givenchy Bettina Blouse PinterestPhoto Stolen Pinterest

Tuberose? I compared Amarige with other ‘scoundrels’ (Luca Turin’s word) of the era: Giorgio of Beverly Hills and Elizabeth Arden’s Red Door. The tuberose in those is indeed very and harsh and synthetic, to my nose, whereas in Amarige the tuberose is balanced and blended with other notes, especially that joyful peach.

Too strong? Oh for goodness sake! Just wear less. Nobody is forcing you to spritz Amarige 16 times, are they? What? Your Auntie Sharon did actually spritz it 16 times, back in the 90s? Well good on her. She smelled better than if she had been wearing any amount of Issey Miyake. Yes she did.

Speaking of Issey Miyake, some perfume critics write of the 90s as a time of freshness and restraint in perfume. In the 80s, perfumes were too strong and we all wore too much. In the 90s we detoxed, apparently, on fragrances like Calvin Klein’s CK One and Clinique’s Happy. But no, that’s not quite true. The divas kept coming. Not just Amarige, but Lancome’s Trésor and Poème, Liz Taylor’s White Diamonds, Gucci’s L’Arte di Gucci and Rush, Thierry Mugler’s Angel, YSL’s Yvresse, Hermès’ 24 Faubourg, Dior’s Docle Vita and J’Adore, and Chanel’s Allure.

And yet the clean watery fragrances did sell like crazy, so perhaps the only explanation is that they were bought by people who would otherwise not wear fragrance at all – memories of Auntie Sharon – meaning that the fragrance market overall must have expanded in the 1990s.

Photo Stolen Fragrantica

FragranceNet has $28/30ml
My Perfume Samples starts at $2/ml

I started out with Amarige and have ended up with 90s fruity florals in general.
What do you think? A good era for perfume, the 90s? Or … not?

Amarige by Dominic Ropion for Givenchy 1991

/ australianperfumejunkiescom / 15 Comments

.

Post by Anne-Marie

.

For some time I have wanted to tackle a review of Givenchy’s 1991 powerhouse fragrance Amarige but in thinking about Amarige, one of the most divisive fragrances on the counter today, I began browsing not just the online reviews, but some perfume books in my collection. I don’t have an extensive library on perfume but I have a few works, and very interesting they can be, especially the older ones.

So today I thought I would bring you a taste of these diverse published opinions on a fragrance upon which no-one seems to be neutral. Everyone has an opinion on Amarige!

Amarige by Dominic Ropion for Givenchy 1991

A review of reviews

Amarige Givenchy FragranticaPhoto Stolen Fragrantica

Parfumo gives these featured accords:
Top: Mandarin, Neroli, Peach, Plum, Rosewood, Violet Heart
Heart: Gardenia, Carnation, Jasmine, Cassia, Mimosa, Orchid, Black locust, Rose, Red berries, Black currant, Tuberose, Ylang-ylang
Base: Amber, Woody notes, Musk, Sandalwood, Tonka bean, Vanilla, Cedar

Released in 1991, Amarige is a colossal white floral which somehow missed the memo that the 90s would be the era of clean, simple fragrances.

Jan Moran:
Amarige is a romantic floral creation, youthful and fresh, lightened by sparkling notes of mandarin and neroli, followed by rich white flowers embedded in a sensual musk, wood and vanilla base. A delicately feminine fragrance.
Jan Moran, Fabulous Fragrances: how to select your perfume wardrobe (Crescent House Publishing, 1994)
Fresh? Delicate? Ye Gods and Little Fishes Jan! I know your book came out in 1994 and that the 1980sa were not far behind you, but really! Even then you must have known that Amarige is about as delicate as the water tumbling over the Hoover Dam. Sheesh!

John Oakes:
Sultry is probably the word to describe this strong, elaborate and passionate perfume … Its unconventionality and breeding place it well above the usual shriek and clamour of reckless ‘moderns’. A woman will either fall immediately in love with it or avoid its uncompromising demands. It is a lusciously exotic perfume – mesmerising and sophisticated. It is Givenchy’s most daring adventure.
John Oakes, The New Book of Perfumes (Prion Books, 2000)
Considering that Oakes’ declared favourite perfume is Balmain’s Vent Vert (‘green wind’), which is stratospherically different from Amarige, his review is a masterpiece of diplomacy. I wonder what were the ‘reckless “moderns” ‘ he was thinking of in 2000?

Luca Turin:
This is the review that put Amarige on the map for innocents like me who had until encountering his book had never tried it. Many of us probably recite this one by heart, can’t we? Here we go:
We nearly gave it four stars: the soapy-green tobacco tuberose accord Dominique Ropion designed for Amarige is unmissable, unmistakable, and unforgettable. However, it is also truly loathsome, perceptible even at parts-per-billion levels, and at all times incompatible with others’ enjoyment of food, music, sex and travel. If you are reading this because it’s your darling fragrance, please wear it at home exclusively, and tape the windows shut. LT
Luca Turin and Tania Sanchez, Perfumes: the guide (Penguin, 2008)
Equal parts amusing and insulting, like so many Turin-Sanchez reviews. Only one star was actually awarded, meaning I suppose that while he and TS find Amarige technically accomplished, LT personally loathes it. Fair enough.

Barbara Herman:
With a jumble of synthetic-smelling fruit notes that smell as jarring as spandex shorts with headbands and fanny packs now look, Amarige’s predictable progression in a tuberose-sweet floral heart and vanilla/amber woody base makes it hard to separate from its sisters (Cabotine, Giorgio, Animale, etc). … Amarige’s sandalwood and cedar base at least helps redeem it by providing depth and texture to the chemical stew that bubbles at its heart. … It’s hard to imagine this style of sweetness will ever come back into perfume, even ironically.
Barbara Herman, Scent & Subversion: decoding a century of provocative perfume (Lyon Press, 2013)

Photo Stolen Fragrantica

FragranceNet has $28/30ml
My Perfume Samples starts at $2/ml

So, what in 1994 was ‘fresh’ and ‘delicate’ is now a ‘chemical stew’ which should only be worn in privacy among consenting adults. What a difference 20 years makes!

Have you worn Amarige?
Anne-Marie

 

Givenchy: Dahlia Divin Fragrance 2014 Ad Campaign

/ australianperfumejunkiescom / 6 Comments

Hello Frag & Music Lovers,

Here is a pretty sensational pairing. Givenchy, once the home base of Audrey Hepburn, has taken a new and modern beauty as its face. Although I have loved Alicia Keys voice since “Fallin'” when she was a meer slip of a girl now having seen some recent interviews I am completely smitten. Alicia offers smart, sassy, soulful and a whole truckload of other positive things. I think her a role model for generations to come. Fingers crossed.

Portia xx

Givenchy Dahlia Divin Fragrance 2014 Ad Campaign

I grabbed this tasty piece from my Go-To fashion blog that keeps me way ahead: art8amby

Grammy-winning singer Alicia Keys is sitting pretty is a Riccardo Tisci-designed embellished champagne-hued gown for the new fragrance campaign of Givenchy Dahlia Divin. The prices range from $65 to $110 a bottle, with a Skin Dew option for $53. (source)