Hey there Perfume Junkies,

Following on from FeralJasmine’s story this week about Afghanistan Orange Blossom my friend and APJ contributor Jordan River, from The Fragrant Man, has put together a story about The Noble Rose: another of The 7 Virtues Beauty Inc fragrances aimed at giving farmers in Afghanistan something else as a cash crop than poppies. This is world changing economics in action and all through fragrance. AH MAY ZING!!
Portia xx

Guest Post by Jordan River

Pashtun People, Afghanistan 2007, Oil on canvas.
Artist: Durar Bacri, Palestine.

Make Perfume NOT War

The Story of The Noble Rose

Fields of rose bushes have replaced some opium growing areas in Afghanistan. The petals are handpicked and distilled into rose oils and absolutes for the world markets.

Jalalabad, Nangarhar, Aghanistan. Photo: Sandra Calligaro

There is one fragrance company that has placed the Afghan Rose on the new ingredient shelf – The 7 Virtues Beauty Inc – and so far, only one perfume has been released from this rose source.

Noble Rose of Afghanistan was signed by Canadian perfumer Susanne Langmuir in 2010. This company is owned by Barb Stegemann, the same person who dreamt up the concept of an export path for the harvest conversion. Stegemann was considering the consequences of war and peace, and her considerations became reality after investment through the TV program Dragons’ Den where she found her investor and business partner, W. Brett Wilson.

Stegemann sources her rose oil from Abdullah Arsala who owns Gulestan Essential Oils based in Jalalabad, Afghanistan. Abdullah also grows orange blossoms and distills them into essential oils for The 7 Virtues Afghanistan Orange Blossom Eau de Parfum.

Abdullah Arsala, Jalalabad, Afghanistan.

These essential oils travel to market on what Stegemann says is the most dangerous highway in the world.

Barb Stegemann

The 7 Virtues pays $10,000 USD per litre of rose oil to the Afghan supplier, Abdullah Arsala and the farmers.

There are 178 hand picked rose petals in every bottle of The 7 Virtues Noble Rose of Afghanistan. Viewers of Name This – a show on History TV – chose the name of the fragrance, naming it Noble Rose to honour soldiers, and to reference the rose farmers who no longer grow poppies.