Well, well, well, Louis Vuitton.
Sometimes advertising people reach into me and grab one of my key concepts. This then makes me feel like I’m part of a movement, that I belong, part of a thought process that could become a credo. It’s extremely clever marketing and I wonder how many other people are taken in by it too. The feeling that a multi national profit driven money making machine is a part of you, or that it is riding the same wave as you. Interesting, and repulsive and gently alluring all at once.
Louis Vuitton has reached into me and grabbed “To Travel Is To Live” from deep inside me and created a film.
Here is what the Louids Vuitton people have to say: A new Louis Vuitton advertising campaign conjures the original spirit of travel for the next generation. The allure of the unknown, the thrill of exploration, the wonder of discovery — all are captured in a series of stunning images, shot in South Africa by Peter Lindbergh, styled by Carine Roitfeld, and starring models Karen Elson and Edie Campbell.
Do enjoy, please
Photo Stolen Flickr
Louis Vuitton Presents The Spirit of Travel Campaign Film