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Post by Val the Cookie Queen

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Hi APJ,

Malvin Richard, Lukas Lüscher and Serena Britos (RLB) contacted Vero Kern with regards to creating a fragrance for their project. Unique fragrances, created around and characterized by certain landscapes, plants and people. Hence “Terroir”. (Please jump to Olfactoria’s Travels and read the account of my visit to the launch!)

 

I wondered how Vero Kern got involved in this fascinating project, so I asked her! They did not know each other. RLB contacted Vero when they were looking for perfumers for their project. They knew of her from various press articles and blogs. Conveniently, they all live in Switzerland too! Vero fell in love with the concept from the beginning. especially with their Terroir philosophy. She felt that it fit in very well with her personal goals in perfumery. It was a distinct advantage of course that Vero had started her scent career with aromatherapy. Working with
natural materials requires experience.

“14°S 48°E” EdP Natural Terroir Perfume by Vero Kern

for Richard Lüscher Britos 2013

MADAGASCAR “14°S 48°E” – Confidence in the Unknown

Please look at the website: it explains clearly here the three levels of each fragrance. Each of the Terroir perfumers were briefed; the materials they would chose needed to correspond with these levels, the core of the Terroir concept.

Vero´s choices included:

Top: Green mandarin, Bergamotte, Citron
Heart: Ylang Ylang (the main star of 14°S 48°E) Frangipani, Pink Pepper
Base: Vetiver, Cacao, Vanille, Tolu

“Madagascar is known for its incredible biodiversity …… a melting pot of cultures …… the Ambanja forests …….”

The Terroirs are only made from natural raw materials.

Now is the part where I should tell you how it smells. I have been wearing this more on than off for the last five weeks. Walking around with my nose glued to various parts of my body is not the best way to enjoy this glorious fragrance. I realized that when my daughter walked into the room and commented on the lovely vanilla smell. I couldn´t detect that in close proximity. There is a killer burst of sour citrus as the beginning which is totally invigorating. It slides seamlessly into a quite spicy and slightly bitter bouquet, balmy and relaxing. Ylang Ylang buzzing around like a bee. The vetiver is earthy. The vanilla cunning!

My first try out of 14°S 48°S was in the winter. It was nice, but something was being held back. It is completely different in the heat. It thrives in the warmth and releases its aromatic secrets more willingly. I don´t have much experience with naturals, but I would say this is quite tenacious as it lasts, liberally sprayed, about 6 hours on my skin. The flaçons are fabulous.

I am sat here in a big cloud of it: a huge .vero.profumo. fan (have I ever mentioned that) and it has been an absolute pleasure to be able to try some of Vero Kern´s other work. A million thanks to the fabulous Vero for her help and photo and to Lukas for the generous samples.

All naturally yours
CQ

Photos Donated by Val CQ

“14°S 48°E” EdP Natural Terroir Perfume GIVEAWAY

WHAT CAN YOU WIN?

This week we will have 2 winners who will each get:
1 x “14°S 48°E” EdP sample
P&H Anywhere in the world

HOW DO YOU WIN?

Open to everyone worldwide who follows AustralianPerfumeJunkies via eMail, WordPress, Bloglovin or RSS. Please leave how you follow in the comments to be eligible. I must be able to check that you follow so if you have an email address on your gravatar that’s different to your follow address then please email me so I know. Yes, you can start following to enter, in fact it’s encouraged.

You must tell me how you follow APJ

and

Please leave a comment with a reason as to why the Terroir interests you.

HOUSEKEEPING

Entries Close Friday 15th June 2014 10pm Australian EST and winners will be announced in a separate post.
I will crack out my dead armadillo, which did not come from Madagascar, pop the names into it, and get one of the kids to pick one.
The winners will have till Tuesday 19th June 2014 to get in touch (portia underscore turbo at yahoo dot com dot au) with their address or the prize will go to someone else.
No responsibility taken for lost or damaged goods in transit.