Dior Eau Sauvage: Tribute to a Legend: Video

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Post by Portia

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Hi there APJ,

Christian Dior’s Eau Sauvage has been a staple mens fragrance, gracing their bathrooms and bureaus since 1966. It has survived the changes in fashion and fragrance with tweaks and reformulations. Still it contains hints of what it was while also smelling very nice on the people who love to wear it. Even now when I ask someone who smells particularly good what they’re wearing the answer is sometimes Eau Sauvage.

DIOR has done a lovely video below to celebrate its eternal cash cow. Bravo. 50 years is quite an achievement. Here’s to 50 more.

Eau Sauvage Christian Dior FragranticaFragrantica

Fragrantica gives these featured accords:
Top: Lemon, basil, bergamot, cumin, lavender, fruit
Heart: Jasmine, rose, carnation, iris root, coriander, patchouli, sandalwood
Base: Oakmoss, vetiver, musk, amber

Eau Sauvage Christian Dior Fragrantica ad

Dior Eau Sauvage: Tribute to a Legend

16 thoughts on “Dior Eau Sauvage: Tribute to a Legend: Video

  1. That was fun. Such a contrast to usual ads — suggestive without writhing or smarmy smiles. I always loved those Rene Grau illustrations.
    Eau Sauvage graced a number of women’s bureaus too, especially in Europe. I liked it, but I had given my nose to Eau de Rochas. And, of course my beloved Diorella and my “signature” Aromatics Elixir.
    I smelled Eau de Sauvage a couple of years ago and thought it smelled darn fine.

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    • Yes, it’s incredibly unisex Vindaloo. Smells fab on the girls.
      Yes, though it’s different I quite like the modern version. Smells good on the few I know who wear it often.
      Portia xx

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  2. Great video! Thanks for posting it and congratulations to Eau Sauvage. My father used to wear it some time in the 70-ies and I remember liking it very much.

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    • Hey Neva,
      Always nice to see a comment from you.
      Hope you’re well.
      What does Dad wear now, if he’s still with us?
      Portia xx

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      • I’m fine Portia, thanks 🙂
        Dad has gone some eight years ago, but he wore some nice stuff: Armani for Men, Sergio Soldano (the black one) but nothing reminds me of him more than Eau Sauvage. He worked in the chemical industry and had at a point something to do with Robertet, the perfumers from Grasse. We had at home many perfume bottles with extracts they produced under different names but some of them were certainly popular perfumes of that time. Is it possible that they produced among others also Eau Sauvage?

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        • WOW Neva,
          Great story.
          I think the DIOR fragrances were created and manufactured by Le Galion but I’m a bit fuzzy on whether they all were or just some. Who knows.
          Was Hedione a Robertet capture?
          Portia xx

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  3. Vintage Eau Sauvage competes with vintage Cuiron at being my signature fragrance but I do not touch current formula. I tried current formula in 2011 or 2012 and was shocked at how much it had been ruined. Luckily, I have over 3 liters of vintage eau sauvage 🙂

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      • Exactly, it is hard to imagine mainstream design house coming up with a truly avant garde creation now. The last such creation was Dior Homme in 2005 which i consider to be the best masculine creation in this century, mainstream or niche (it is certainly unisex but I called it masculine because Dior aimed it at men’s market). To me Dior Homme is the Dior’s Eau Sauvage of the 21st century though while Eau Sauvage survived in decent shape for 4 decades (until early 2000s), Dior Homme is already ruined after merely a decade. The current formula is considered extremely weak for a fragrance that was never famous for having huge projection.

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        • Hi Fazal, They had to do a complete remake of Dior Homme, I think they even used a different perfumer to do it. My memory is not perfectly clear but I think it was an early IFRA reform and that they were very open about the fact they’d done it. Best to treat them as two different fragrances.
          Portia xx

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  4. Yeah not bad, cleaners and not as whimsical as Gruau, but there is no improving on perfection!

    It’s interesting that Dior is not afraid to reference smoking. They did it with Poison Girl too. A lot of advertisers will not go there (thankfully, in my view).

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    • Hi AnneMarieC,
      yes, it is weird they still have smoking refs. I must go back and watch for it again because I missed it. Maybe the market they aim at still does it?
      Portia xx

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  5. My uncle John wore this, I loved when he would give me his jacket to cover up with as a child. If I close my eyes I can still smell it.

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