Neela Vermeire Talks To APJ

Hi Perfume Family,

You may have heard about Neela Vermeire Creations, if you have been anywhere on the scentbloggosphere then you’ve probably read about their line of fragrances too. If you are a perfumista then chances are you have smelled at least one of the magical fragrances, and maybe own a bottle, decant or sample set. I was lucky enough to win a sample set in a blog competition and have fallen deeply under the spell of these beautiful reminders of my times through India since 2000 with my last long term partner who is part of a hotel family over there. Loving the fragrances so much I wanted to understand the woman who has been the catalyst for their creation, the friendly, driven, intriguing and very pretty Neela Vermeire. Today she talks with us and I am thrilled that she has.

Photo Stolen guerlain.pl

Tell us about young Neela please, where you came from, family, siblings, poignant or helped create who you are moments?
Who am I? I guess I am a result of my life and travels. I am a global villager – restless, hopefully a mindful soul.
I was born in India and most of my family still live in India. I was educated in the eastern part of India in a city called Calcutta. I went to the US for my graduate studies. After completing my masters degree I moved to London, Aberdeen, Paris, London, Paris.
My earliest memories of perfumes were from the various ceremonies that took place in temples, my family who wore some form of perfumes – immediate and extended.  India is in general a phenomenal assault to ones senses – good and bad and ugly.
Family and school trips to various parts of India made me appreciate the vastness and variety of India and Indian culture. The smell of Indian flowers in markets, roadside food stalls – smell of Indian snacks like chaat, puris, parathas, wood stoves, roasted peanuts, tea stalls, fruit stalls – smell of mango ripe and unripe, guava, lychee, jack fruit (very strong smell), musty book stores, wet earth after monsoon, dry earth under the scorching sun, smell of freshly brewed Darjeeling tea, spices etc.

India (like most warm countries) can provide the most amazing natural smells and the most awful smells.

What were you doing before you became a perfumer?
I am a qualified solicitor in the UK, I started working on consulting projects, exhibiting emerging artists and creators in Paris and also doing Perfume Path Tours.

How did you become interested in fragrance?
Since my childhood days in India. Also each move to different countries made me deeply aware of cultural differences and preferences.

What qualifications do you have as a perfumer?
None because I am a creative director or a creator but not a “nose” or technical perfumer.A nose/perfumer must be a qualified and trained person. I worked with Bertrand Duchaufour who is a well known nose for the first India trio.

Photo Stolen theperfumemagazine.com

Who were and are your mentors and inspirations?
Too many to mention. Some other niche perfume creators were and are my mentors.
My inspirations are my life and travels.
Friends and loved ones who enabled me to express with the help of Bertrand the perfumes as a tribute to India.

Who is your favourite perfumer, other than yourself, and why?
As I mentioned before I am a “creator” and not a “nose” or technical perfumer. Many people call themselves “perfumers” when they have “noses” working for them.
Do you mean creators?
Frederic Malle (Creator)
Serge Lutens (Creator)
Guerlain (Perfumer and creator)
Annick Goutal (Perfumer and creator)
Patricia di Nicolai (Perfumer and creator)
IUNX by Olivia Giacobetti (Perfumer and creator)

You know many others who are true creators and not trained perfumers..etc….
There are many other independent niche perfumers .

Synthetic, natural or mixture, why?
“Mixology”
Mixing is good. Mixture is great – one is able to create exceptional creations with mixology.
Naturals can be heavy and aroma chemicals add the playfulness.

What do you have in development that you’d like to share with perfumistas everywhere?
A couple of fragrances – work in progress.

Photo Stolen lfort

Isn’t it nice to get a little insight into the lovely Neela, I hope you have enjoyed it. Please come back tomorrow, we will be looking at one of the Neela Vermeire Creations fragrances in depth,

NeelaVermeireCreations was where I bought my 10ml x 3 frags Discovery Set for only 90 euro delivered anywhere in the world or you can get 2ml x 3 frags Try My India Set only 22 euro delivered!
LuckyScent has 55ml bottles $250

Love to you all and hope for your good health, wealth and happiness,

Portia xx

10 comments on “Neela Vermeire Talks To APJ

  1. Undina says:

    Enjoyed the interview – thank you both.

    The more I use NVC’s perfumes, the more I like them. I can clearly see a full bottle from this collection in my near future.

  2. Tatiana says:

    I too enjoyed the interview. Must go dig out my tiny samples from their hiding place.

  3. Dionne says:

    Isn’t it nice to have someone declare outright they’re not a perfumer, but a creative director? With so much BS in the perfume industry, I really appreciate that kind of candor.

    And I chuckled at her phrase “India (like most warm countries) can provide the most amazing natural smells and the most awful smells.” Coming from a cold region with very little humidity, I vividly remember my delight/horror when I visited Hawaii for the first time: the flowers were oh so fragrant, the garbage in Honolulu especially ripe.

  4. […] are having a Neela Vermeire Creations week here at APJ. Monday we interviewed Neela Vermeire, Tuesday we reviewed Mohur, one of the 3 Bertrand Duchaufour fragrances currently in the line and […]

  5. […] all, The excellent week of Neela Vermeire Creations here on APJ has included an Interview with Neela Vermeire, Review of one of her fragrances Mohur and now a giveaway! I hope you’ve enjoyed it. Thank […]

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