Rêve by Van Cleef n Arpels 2013 Ad Campaign

Hi APJ family,

This new fragrance launching May 2013. This girl in the picture, Anabela Belikova, is so fresh and pretty and doesn’t look like a bag of bones on heroin. I love her look and she makes me want to try

Van Cleef & Arpels Rêve Fragrance 2013 Ad Campaign

Reve Van Cleef & Arpels FragranticaPhoto Stolen Fragrantica

Fragrantica gives these featured accords:
Top: Pear and neroli
Heart: Osmanthus, peony and lily
Base: Sandalwood and amber

Image via TFS. Stolen with huge thanks from art8amby

Camilla Akrans photographed top catwalker Anabela Belikova for the latest fragrance campaign from Van Cleef & Arpels, Rêve.

 

15 thoughts on “Rêve by Van Cleef n Arpels 2013 Ad Campaign

  1. I checked this frag out on Fragrantica and learned that six noses were involved in its creation, notably Nathalie Feisthauer and David Apel. Sounds like a lot of cooks (some interns perhaps?). The ad is gorgeous but Reve is a scent I would sample before springing for the pretty bottle. Best wishes for a great trip, Portia!

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  2. yeah, the model is so feminine and real… I am glad I am not the only one who get annoyed by those bony clothes hangers that grace the magazine covers and catwalks these days.

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  3. I think VC&A has some of the best bottles and marketing in mainstream right now. For example Midnight in Paris and Feerie, I both loved. Sort of a fantastical fairy tale imagery. I love this too. However, the scents haven’t always lived up to the beautiful bottles sadly.

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    • Hiya Susan,
      You are BANG ON there sister. Sensational design and advertising material. I love the new “niche” style range too but mostly the frags are dross. It’s a shame too because VC&A could be world leaders.
      Portia xx

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  4. This is one of a few mainstream perfumes that I look forward to trying (but I need to get the other two – the same as susan mentioned above – into my collection first!)

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