Fragrance Masterclass with Michael Edwards July/August 2014

Hi there Frag Buddies,

Here is one of the most exciting things I’ve had to tell you about, EVER! Michael Edwards will be hosting Fragrance Masterclasses in Melbourne & Sydney later in 2014. I’m so excited I’m fit to burst. The man inducted into the Fragrance Foundation Hall of Fame in 2009 for “the impact Edwards’ work has had across the whole fragrance industry”, Australian and Internationally. His book Fragrances of the World is in it’s 30th year of publication, from “what started as a small guide for retailers with just 323 fragrances has become the industry’s fragrance ‘bible’”.

Fragrance Masterclass with Michael Edwards July/August 2014

Everyone who meets Michael Edwards tells me that he is a very friendly gentleman, so happy to share his knowledge, his passion and extend the hand of friendship. I can’t wait to meet him at the Sydney Masterclass. To get one of the very exclusive seats at this once in a lifetime event Michael Edwards Masterclass<<JUMP

michael-edwardsMichael Edwards

Melbourne 22 July 9am – 5pm

Sydney 21 August 9am – 5pm

Price : AUD $645.00   Inc. GST (Single registration)
(2 or more registrations AUD $595.00  Inc. GST)
Registration fee includes:
  • Light refreshments and working lunch
  • Certificate upon completion

Attend the workshop and you will have the opportunity to buy Michael’s Fragrances of the World 2014 guidebook valued at $195 at HALF PRICE – only $97.50. Provided at the workshop.

Hopefully we’ll see some of you there, I think there will be a crew of APJ writers and readers. It will be a wonderful way to learn more about our passion, and you’ll make some buddies too hopefully.
Portia xx



10 thoughts on “Fragrance Masterclass with Michael Edwards July/August 2014

    • YAY Clayton.
      I am off to Korea on Friday.
      As soon as I get back we must lunch and organise our places at this Masterclass.
      Portia xx


  1. What exciting news! This will be so great Portia. Can’t wait to hear your report afterwards.

    The book being half price is a bonus too.


  2. Went to this last year in Melbourne and Michael is a fantastically enthusiastic and really engaging speaker.

    From expert to novice you will come away with a new understanding of perfume and a renewed enthusiasm for your passion!

    He even signed my copy 🙂

    The only negative thing was that you have to hear him talk about how he has too spend half the year in France! Envy is a sin right? 🙂



    • Thanks James,
      It’s good to get some feedback. Especially some fun and positive stuff like this. Thanks.
      Portia xx


  3. Super envious of you Aussies! I love the Michael Edwards books, have 3 from varying years and reference them all–would really like to hear his presentation. Please let us know how it goes…


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