NEWS to hand this week. A very sad day for Australian Fragrance Journalism. We are so glad that our very own Ainslie Walker is a Jasmine Award Winner and hoped that some others in the crew could claim like status. Maybe we should start our own Awards APJ, what do you think?
Portia xx
Australian Jasmine Awards to be DISCONTINUED
PRESS RELEASE
January 2015
JASMINE AWARDS TO BE DISCONTINUED
After 10 years of recognising Excellence in Journalism about Fragrance, a decision has been made to discontinue the Australian Jasmine Awards.
Over the past decade, the Jasmine Awards have recognised very creative and distinctive fragrance features and articles from some of the Industry’s most respected journalists. While highly supported in years gone by, changes in the media landscape obligate a new direction
and a refreshed approach to fragrance communication strategies.
The Australian Fragrance industry would like to thank all the former entrants and generous sponsors for their support and contribution to the success of the Jasmine Awards over many years. The industry will continue to work very actively and directly with the Beauty Media and Supporters from print, online and social media, as it always has, to promote the wonderful world of fragrance
and its unique properties for consumers.
Australian Perfume Junkies 
Boo! You should definitely start one up Portia.
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HA! I can’t organise a root in a brothel.
I will file the idea away though.
Portia x
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Sad indeed. Given how popular and ever growing fragrance is, it’s surprising. However this will probably just sprout a new awards. As suggested, perhaps APJ?
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