Australian Jasmine Awards to be DISCONTINUED

NEWS to hand this week. A very sad day for Australian Fragrance Journalism. We are so glad that our very own Ainslie Walker is a Jasmine Award Winner and hoped that some others in the crew could claim like status. Maybe we should start our own Awards APJ, what do you think?
Portia xx

Australian Jasmine Awards to be DISCONTINUED

PRESS RELEASE

January 2015

JASMINE AWARDS TO BE DISCONTINUED

After 10 years of recognising Excellence in Journalism about Fragrance, a decision has been made to discontinue the Australian Jasmine Awards.

Over the past decade, the Jasmine Awards have recognised very creative and distinctive fragrance features and articles from some of the Industry’s most respected journalists. While highly supported in years gone by, changes in the media landscape obligate a new direction
and a refreshed approach to fragrance communication strategies.

Ainslie Walker Jasmine Award 2014#4 cover

Ainslie Walker Jasmine Award 2014#1

The Australian Fragrance industry would like to thank all the former entrants and generous sponsors for their support and contribution to the success of the Jasmine Awards over many years. The industry will continue to work very actively and directly with the Beauty Media and Supporters from print, online and social media, as it always has, to promote the wonderful world of fragrance
and its unique properties for consumers.

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3 thoughts on “Australian Jasmine Awards to be DISCONTINUED

  1. Sad indeed. Given how popular and ever growing fragrance is, it’s surprising. However this will probably just sprout a new awards. As suggested, perhaps APJ?

    Like

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