The 7 Virtues in Australia


Post by Portia


You may remember we have done some stories on the incredible Barb Stegemann (Olfactoria’s Travels), Noble Rose of Afghanistan (APJ), Afghanistan Orange Blossom (APJ) and her world changing idea of creating perfumes from ingredients grown in areas of the world where the poppy is grown for heroin, and basing the campaign towards the women of these countries. Barb is paying more money for flowers that go into our fragrant addiction than the heroin barons pay for their narcotic harvest. What that does is gives women an income, thus a voice. Having an income means they can educate their daughters. Making the world a matriarchy isn’t a bad idea, it’s got to be a better deal than what having it run by men has made it. Imagine…….

Barb Stegemann 7 Virues

Anyway, Barb got in touch this week and they now have a distributor here in Australia. That means that if you’d like to be a part of changing the world for good then you can do it by emailing Barb Stegemann {barb (at) the7virtues (dot) com} and she will get it sent ASAP.

The 7 Virtues in Australia

My mate Alice bought me the 7 Virtues Custom Blend Box, which contains four award winning vegan fragrances made with natural essential oils from troubled countries trying to rebuild. I wear them solo or layered.

So I thought it would be interesting to chat to Johanna who will be bringing the 7 Virtues into Australia.

How did you hear about Barb Stegemann and the 7 Virtues?

Barb and I met at University. Once out of Uni, we forged a close friendship when we both began working for the same company. I remember evenings spent in fabulous conversation about how we were going to make a difference in this world. We didn’t know then where life would take us but Barb has certainly been true to her word.

What is your personal favourite 7 Virtues fragrance and why?

I adore The 7 Virtues Noble Rose of Afghanistan! The femininity of the Rose is balanced beautifully with the spicy notes. Coming in a close second is The 7 Virtues Patchouli of Rwanda which I find fresh and easy to wear. Recently, I was having a difficult time making up my mind on which fragrance to wear, so I decided to wear both layered together and the blended results are divine!

How did you become the 7 Virtues distributor in Australia?

Barb and I have been talking about the possibility of bringing The 7 Virtues Fragrances to Australia for four years. Barb contacted me at the end of 2014 and said that the time was right. I jumped at the opportunity, I believe in The 7 Virtues with all my heart. It is such a privilege to be involved.

What kinds of trials and tribulations have you suffered to get 7 Virtues to Australia?

No suffering yet but with any “new to you” experience you don’t know until you know… Now that The 7 Virtues Fragrances are finally available in Australia we want to be able to share them with as many people as possible, so far they have been received extremely well. The fragrances are beautiful and the 7 Virtues story is empowering to everyone involved in the process, from farmers to consumers. It touches everyone along the way, including me!

AllSteele giveaway 1Photo Stolen AllSteele

The 7 Virtues GIVEAWAY


This week we will have 1 winner who will receive:
1 x 7 Virtues Sampler (from my own 7 Virtues Custom Blend Box bottles)
Afghanistan Orange Blossom
Noble Rose of Afghanistan
Middle East Peace
Vetiver of Haiti

P&H Anywhere in the world


Open to everyone worldwide who follows AustralianPerfumeJunkies via eMail, WordPress, Bloglovin or RSS. Please leave how you follow in the comments to be eligible. I must be able to check that you follow so if you have an email address on your gravatar that’s different to your follow address then please email me (portia underscore turbo @ yahoo dot com dot au) so I know. Yes, you can start following to enter, in fact it’s encouraged.

You must tell me how you follow APJ


Please tell us a fragrance that makes you feel empowered

Extra Chance?
Tweet: 7 Virtues Sampler GIVEAWAY #Perfume #Giveaway @BarbStegemann @the7virtues


Entries Close Sunday 6th September 2015 10pm Australian EST and winners will be announced in a separate post.
Winner will be chosen by
The winner will have till Thursday 10th September 2015 to get in touch (portia underscore turbo at yahoo dot com dot au) with their address or the prize will go to someone else.
No responsibility taken for lost or damaged goods in transit.



34 thoughts on “The 7 Virtues in Australia

  1. What an inspiring campaign! I think Opium is an empowering perfume, and certainly the only ‘narcotic’ I’d want around. Follow by email. 🙂


  2. I love this concept, I am sure the ingredients are top quality. There is also a women’s co-op in Bali that produces the most beautiful textiles with the traditional indigo colours.
    Perhaps Chanel gives me a sense of empowerment, cool calm and collected. Cuir de Russie…
    I follow by email.


  3. Excellent giveaway!
    1st: I follow APJ via email
    2nd: I feel extremely empowered whenever I wear Tom Ford’s Bois Marocain. It’s so authoritative.


  4. I utterly love the 7 Virtues concept. Fragrance can feel so self-absorbed sometimes, it’s so beautiful to know that there are other possibilities within the perfume world.

    I feel like I can tell the entire world where to get off when I wear Bois des Îles. And Caron’s Tabac Blond at night.


  5. I love the fact that 7 Virtues is helping women gain a voice. Way too much is controlled by men and their egos!
    I follow by email and blog.
    Chanel chance makes me feel empowered.
    Thanks for draw 🙂 [Well done Joanna & Barb]


  6. I follow via E-mail and Facebook, I also Tweeted.

    The fragrance that makes me feel empowered is Rien by Etat Libre d`Orange, I do realize the paradox between the name of the scent and the way it makes me feel. 🙂

    Thank you very much! Wish you all the best!


  7. The giveaway is fantastic and unbelievable.

    I follow by email.

    The perfume which empowers me is Peau de Peche by Keiko Mecheri. I feel empowered by the perfume and the scent has a calming and sensual effect on me when I wear it.


  8. Hi, Portia – Thanks for this unusual giveaway! I follow by email. “Thirty-Three” by Ex Idolo makes me feel empowered, with its boozy leathery tobacco-y aura. I belonged to a cigar club many, many years ago, just me and twenty men. I thought I was the bomb. Thirty-Three brings that mojo back.


  9. Hi Portia! Email follower here. Hmmm…..I have to say that every time (and there are many) I put on Cedrat Enivrant by Atelier I feel as if I could conquer the world. All that clean and fresh zing just gets my motor going!
    That’s the public “me”, the private “me” wears either Carnal Flower by Malle or Bois D’Iris by The Different Company. Those two get someone ELSE’S motor going, which in turn pushes MY ingition swith! Mmmm-hmm!


  10. Do Not Enter Me.
    I already have the wonderful 7 Virtues Custom Blend Box. As a Canadian, I just wanted to say congratulations to Johanna for bringing the line to Australia. Hope it does well.


  11. People are dying left and right in this state from heroin overdoses. That’s some scary shit. My cousin works at a funeral home and last week they had 4 funerals for people who overdosed. I fully support anything that would decrease the amount of heroin out there.
    My empowering scent seems to be Womanity. I tend to reach for that when I’m in a don’t mess with me kind of mood.
    I follow at a safe distance just out of sight so as not to be noticed.


  12. I’m impressed by Barb Stegemann’s idea and work, but I have not tried The 7 Virtues perfumes. I read many articles on the perfumes and Make Perfumes Not War project. Thank you for reminding us. I follow via RSS, WordPress, mail, Twitter, Facebook. There have been many empowering perfumes in my life: Azzaro, Yatagan, The Maj and L’Hombre are among them. Thank you.


  13. One fragrance that does make me feel empowered is Vintage Kouros..there are other fragrances too but Kouros is such a great tribute to ancient Greek culture..i follow APJ through email.


  14. This. Is. Fantastic. It is so simple, yet so genius!
    I have yet to find a scent that makes me feel empowered. I had high hopes a few times, sniffing from sample vials, but when I got slightly larger decants I realized that it just wasn’t there.
    On one of these perfume sites I remember reading about a woman who was so effected by a scent that it brought her to tears. I am still looking for something like that. Anyway, I follow up by email. Thank you so much for bringing this worthwhile endeavor to my attention!


  15. This story is so inspiring. I’ve admired it from afar for a while. My perfume collection isn’t huge, but I do where kalliope [driven] from IME when I’m on a mission and ready to take on anything! I love the sound of Afghanistan Orange Blossom in the 7 virtues range. Divine.
    Follow by email, Facebook. Xo


  16. A great idea, and I am almost sure that it is also very well executed! I am all “pro”!!!! Thanks for the chance, Portia!
    Terre d’Hermes is empowering to me. Anything with patchouli is.
    I am in Bulgaria (EU) and I follow via email, Facebook and Google +.


  17. This wonderful enterprise really fills me with hope for humanity, at a time when there’s just so much awfulness going on everywhere you look (sorry to be a downer!; I mean this in a positive way – that there are amazing people doing amazing things out there, and they deserve our support).

    I feel empowered when I wear my vintage No 19. It lends me a confidence and self-assuredness on those days when the reserves seem half-empty rather than half-full!

    Thanks, Portia, for introducing me to this inspiring woman and her work.

    I follow by email.


  18. If my math is correct, there’s still time for me to enter. If not, I still think it’s great that this line is getting wider distribution. My empowering perfume is Gianfranco Ferre Ferre. (Chanel No. 19 is too chilly and ladylike for me to pull off–Ferre has just enough sweetness and warmth so that I don’t feel like I’m wearing someone else’s perfume.) I follow with Bloglovin.


  19. My current empowering fragrance is Fcuk Her. … it’s cheap and not niche and it tries to be hip and now but really it’s an intense old fashioned floral that says don’t Fcuk with Me. I follow by email.


    • Heya AF Beauty,
      Only via distributor currently but I’m hoping to chat with some people. Fingers crossed.
      And Coco, ME TOO! You need to come meet my new Coco babies.
      Portia xx


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