Angelo Orazio Pregon Interview: Peety by O’Driu

.

Interview by Azar

.

CONTINUED FROM YESTERDAY<<<JUMP

Hello APJ,
In a recent APJ post, Peety, the new fragrance by O’DRIÙ, drew critical comments from almost every direction.  Some people were amused or repulsed by the idea of adding their own urine to a perfume. Others were wary of O’DRIÙ’S marketing strategies.
Today I am excited to have the opportunity to ask questions and speak with the perfumer himself.  Thank you so much, Mr. Pregoni, for visiting us here at APJ.

Angelo Orazio Pregon Interview: Peety by O’Driu

Peety O`Driu FragranticaPhoto Stolen Fragrantica

Fragrantica gives these featured accords in one line:
Tobacco, jasmine, rose, sandalwood, tonka bean and pink pepper

In addition to a perfumer you are also a poet and a performance artist. O’DRIÙ is obviously selling fine fragrances in the luxury market. How do you reconcile the constraints and often-conservative outlook of luxury and niche with the freedom and innovation that is performance art? Have you ever had to “reformulate” your perfumes or your aesthetic to conform to the image of the luxury goods marketplace?
I believe that luxury or, if we prefer, the extreme version of tastes towards high cost products, is a phenomenon which is still fighting against illuminist’s wastes. Illuminism is the background of the same cosmopolitism; on the other hand it has drawn the attention towards the ideals of freedom of thought giving to France the cultural leadership in the western area.
Since then, the rational approach has been adopted for the aesthetic experience also, trying to bring back the reflection on the subject of the canon of beauty under an objective condition. This has led to a lack of aesthetic values and, as an effect of this, also led to the idea of “taste” as merely subjective.
So, subjective “tastes” could even sublimate the “classical” beauty… preferring something ugly but with the power to awaken emotionalism in the human soul.
The current, motionless fashion world is imbued by this idea of “taste” as it was an ultimate achievement which no one could leave from. By the way, Andy Warhol pointed out that the “pop” taste (the masses’ one) was going to be the new rule in taste! Well, fashion world seems uncertain between two opposite roads: persisting in a rigid vision about luxury or embracing the ultra-commercial consumerist horizon. As a Nose and as an artist I’m trying to go back to the subjective roots of taste, and to propose them as the real meaning of luxury.
I regenerated my thoughts starting from non western anthropological and cultural concept. From these ideas Peety has been conceived: an exclusive and luxury perfume, which (after ten drops of pee) becomes a not reproducible and “su misura” one; a creation which has truly “pop” marketing characteristics, as well as primeval, superstitious or magical meanings. Peety is my contribution to luxury and art: a fetish perfume!

Peety’s classical profile and the suggested addition of urine can’t help but bring to mind the portraits of Robert Mapplethorpe and the controversial 1987 photo series Immersion by Andres Serrano . Have you been at all influenced by the work of Mapplethorpe or Serrano?
Peety, the very first perfume which becomes a “su misura” after ten drops of pee, has given me the opportunity to put together cultural and artistic concepts, using perfume as a language, with an unpredictable “pop” energy.
Just a few day ago, Andy Cohen –a TV top manager and talk show host- collected Lady Gaga’s pee making a perfume from it, I think that it stems from a sort of viral spreading. Peety is someway a threshold: before of it, the creation of perfume using some pee was simply unproposable, after Peety it doesn’t create sensation anymore, it has become an anti-establishment paradigm. At the same time Peety consolidated a different kind of approach to smells and to their ancestral meanings. Peety is the past and the future of perfumery: it was launched in September 2013 and already it’s a part of perfumery history.
Each artist, somehow, plunges its roots in other artists issues. I have to say that I feel myself close to Urs Lüthi’s provocative work, and to its very first body art concept, full of irony and without signs of tragicalness.
Peety rejects at the same time the mawkish and sexualizing clichés of todays perfumery; it looks at the outer world, to the wide set of visual stimulus which continuously surround and tempt us, what ones could call “the urban folklore”.
This is why the Peety advertising generates a linguistic chaos: it embodies masculine and feminine, the Virgin and Lawrence of Arabia, Rudolph Valentine and a nun too.

Angelo Orazio Pregoni #2 FragranticaPhoto Stolen Fragrantica

Could you describe a few of the fragrance notes and a little about the chemistry of Peety? How did you know that urine would work better in this composition than in another?
Peety is a powerful and unexpected perfume. It opens itself with some liberty tones, between yellow tangerine, sweet orange and cinnamon. Then it changes, and we enter in a dance room with tangos and milongas, tobacco notes, castoreum, woods, pink pepper. Later, it finds the levity o a rose kissing a woman neck, or the elation of the jasmine, under the dark elegant black of a fine man.
An exotic smell of vanilla emerges from moss and patchouli, with ethnical stains which are made ancestral by the Tonka beans.
But the only way to achieve Peety’s complete roundness is adding ten drops of pee. Water, salt and the acid elements in urine react with alcohol and perfume ingredients; they slightly oxidize the perfume leading to some carboxylic acids generation, and this gives an original, unrepeatable “stain” to each Peety.
Now, one can smell fruits traces, while some animal notes give room to more pungent perceptions which complete and “close” the perfume. It’s important to say that, in no way, adding pee can link the final result to what one has eaten. Nevertheless, a strong psychical element exists when one uses this “added” version of Peety. It’s something like an unconscious self-satisfaction; it seems that this feeling modifies the way our brain controls secretions, changing our body odors, and making it more attractive.

Last question: I know that I can purchase samples of Peety at Surrender to Chance and from your O’DRIÙ websites. Will your fragrances be available soon from other retailers, online or otherwise?
Really? We don’t have any distributor for our samples! The only chance to have Peety and Eva Kant samples is to order them on our odriu.com store.
Indeed, Peety and Eva Kant samples are sent with an art work from me: it’s made in a very limited series, only 100 pieces. As in O’DRIÙ samples tradition, the cost is a very affordable one. We are focusing on the creation of an European network of retailers but or e-commerce works in almost the entire world -except a few countries- with the same price all over the world, handling & shipping included…
Finally, Azar, let me allow to thank you and Portia for giving me the opportunity to answer to your kind questions, and to thank your readers also, for their patience!

Peety is available from the O’Driu site €150/49ml

Surrender To Chance starts at $6/.5ml

giveaway TheTruthAboutMummyPhoto Stolen TheTruthAboutMummy

Peety by O’Driu GIVEAWAY

WHAT CAN YOU WIN?

This week we will have FIVE winners:

2 MAIN WINNERS who will each receive:
1 x 49ml Peety™ bottle
P&H Anywhere in the world

3 RUNNER UPS who will each receive:
1 x Peety™ Sample Kits
P&H Anywhere in the world

HOW DO YOU WIN?

Open to everyone worldwide who follows AustralianPerfumeJunkies via eMail, WordPress, Bloglovin or RSS. Please leave how you follow in the comments to be eligible. I must be able to check that you follow so if you have an email address on your gravatar that’s different to your follow address then please email me so I know. Yes, you can start following to enter, in fact it’s encouraged.

You must tell me how you follow APJ and tell us would you personalise the product or not and why.

Extra Chance?
Tweet: @OzPerfumeJunkie Peety O’Driu GIVEAWAY http://wp.me/p3PURw-2lX #Perfume #Giveaway @ODRIUperfumes

HOUSEKEEPING

Entries Close Sunday 5th January 2014 10pm Australian EST and winners will be announced in a separate post.
Winners will be chosen by random.org or some other more fun way at the discretion of Azar, our host for this giveaway
The winners will have till Wednesday 5th January 2014 to get in touch (portia underscore turbo at yahoo dot com dot au) with their address or the prize will go to someone else.
No responsibility taken for lost or damaged goods in transit.

 

La Myrrhe GIVEAWAY WINNERS

Heya APJ,

La Myrrhe

Val the Cookie Queen tells me that the winners of the La Myrrhe giveaway are

Devon H
Carolyn
CONGRATULATIONS!!!! The winners have till Saturday 4th January 2014 to get in touch (portia underscore turbo at yahoo dot com dot au) with their address or the prize will go to someone else.
No responsibility taken for lost or damaged goods in transit.

Angelo Orazio Pregon Interview: Peety by O’Driu 2013

.

Interview by Azar

.

Hello APJ,
In a recent APJ post, Peety, the new fragrance by O’DRIÙ, drew critical comments from almost every direction.  Some people were amused or repulsed by the idea of adding their own urine to a perfume. Others were wary of O’DRIÙ’S marketing strategies.
Until Peety came on the fragrance scene in 2013, many of us had never heard of the niche house O’DRIÙ or of its creator/perfumer Angelo Orazio Pregoni.  My first experience of Peety was a 1ml virgin sample purchased from Surrender to Chance.  I discovered that my skin was in love with Peety and I couldn’t  understand what an addition of urine could possibly contribute to what I perceived as already golden, animalic and spicy perfection.
Today I am excited to have the opportunity to ask questions and speak with the perfumer himself.  Thank you so much, Mr. Pregoni, for visiting us here at APJ.
Peety O`Driu FragranticaPhoto Stolen Fragrantica

Your company name O’DRIÙ is an anagram derived from the Celtic word for “oak” and “druid” and you have described yourself as a shaman. How have these images of magic and ritual shaped your creative process and the evolution of O’DRIÙ as a niche brand?
Indeed, the brand name O’DRIÙ comes as a crasis of two words: “duir” – the keltic word for oak, and “vir”, a latin word which stands for “sapience”. But, as you know, the same Pliny “the elder”, described as the Druids performed the “ritual of oak and mistletoe” in its “Naturalis Historia”
Druids were the connecting elements and the depositaries of the keltic culture, one of the few connecting element in this people, so socially and politically divided.
After such an extraordinary length of time, Europe is a socially and politically divided nation, and I thought about a brand name which could symbolize an international vision on perfumery, an European and unifying one, which not necessarily had to go after French perfumery clichés.
So, O’DRIÙ wants to dig up ideas and concept that transcend the mere perfumes production!
Druids not only were like nowadays priests, they were philosophers, scientists, teachers and mentors also.
Somehow, I also wanted to transcend today’s perfumery boundaries, proposing an ancestral paradigm about smells, and opposing my knowledge and art rooted vision against the mass-market. I’m fighting to throw away “classical” banalizations which seem to rule the fragrances world.

Is there a perfumer (living or dead) whose work you especially admire? Who or what has influenced your decision to use scent as an artistic medium?
Giovanni Paolo Feminis, which is widely acknowledged as the very creator of “ACQUA MIRABILIS”. Looking at some of my production techniques I feel myself as I was a ‘700 perfumer. These were the days when one could, and it had to freely create! Raw materials were a few, so it needed to do one’s best, using each and every creative resource, as well as production tools and techniques. This is the scenario in which great intuition and great ideas come to life!
I also feel to be close to the Pierre François Pascal Guerlain modus operandi: as Guerlaine did, I also started creating “su misura” (bespoken) fragrances; only time will tell the O’DRIÙ business size, still it seems true to me that O’DRIÙ is an important linkage between the past and the future.

Who or what has influenced your decision to use scent as an artistic medium?
Art, in its most sublime meaning, is the aesthetic expression of human inwardness. My need was to depict the inner universe of the human being, going beyond every denomination, in a non-aesthetic and non-retinal way. My artistic vocation has been influenced by my background, my closeness to so many artists, I could say my DNA and my uselessness, because –first of all- an artist is useless, that is to say “vain” and yet dramatically fruitful.

Do you wear fragrance? This seems an odd question but I’ve been told that some perfumers rarely, if ever, wear anyone’s perfume.
Oh yes, my perfumes, specially the newest ones, that I’m near to launch: I want to understand how they “live” on my own skin! I don’t wear perfumes when I’m working at the laboratory. Sometimes I run something like a “social experiment” wearing an “antisocial fragrance” which I created for me: it creates a certain repulsion that –absurdly- seems to become fascination when the one who is speaking with you discovers that you are a “Nose”. At that time the incredible happens: this person “wants” to love my perfume, just because he knows about me. It’s like having a mystic fragrance: a different and a mysterious one!

Peety Angelo Orazio Pregoni FragranticaPhoto Stolen Fragrantica

O’DRIÙ releases fragrances strictly as limited editions. Is this solely an artistic decision or are there practical considerations as well?
Creating ultra-limited series of perfumes is –at the same time- a sign of craftsmanship and a way to push in the market my vision about the perfume exclusiveness.
Fashion stylists change their collections and this continuously regenerates their style. I never understood why perfumers don’t act in a similar way, proposing their fall/winter or spring/summer collections! Indeed, it seems that there is a tremendous lack of creativity in Noses, so they pretend their creations are “eternal poems”, while this is only a sluggish marketing strategy.

How does the availability of natural materials play into the creation of your perfume?
Nowadays, raw materials are available every day of the year. Yes, it’s possible to have even huge variations in prices, but the problem is not the availability one. My perfumes come to life in my mind: I don’t need to smell anything, and I don’t permit to materials to influence my creativity. I use materials, I bend them to my needs, not the opposite. I could use some basil and bergamot and just another essence to create a great perfume: may be oxidizing part of the basil with sunlight, or burning a part of the bergamot essence while freezing the other part…
At this point I could play, yes: play, feigning most common odors…
And the third essence could be pure and precious, this could be enough to create a great perfume: technique overcomes every unavailability.

Since its inception in 2011 O’DRIÙ has released 19 fragrances (that’s a lot!). What do you see in the future for O’DRIÙ (the company) and for your own vocation as an artist and perfumer?
A lot of them simply are expired… but you should add four more perfumes from the Perfhumance performance, then “Supercilium con una C” and “Subcilium” which came from “Mise en Abyme”. Sometimes, when I go back to smell them, I’m surprised. I’d want to regenerate some highly costly concepts, as the JMT (Jasmine Mean Time), in a inexpensive fashion, but without renouncing to quality! My efforts are aimed to create great perfumes with an affordable price. This is not possible simply following the traditional marketing processes, so I tried to change the rules with Peety and Eva Kant. Both Peety and Eva Kant are principally purchasable via our odriu.com store; there are also some perfumeries in Europe where is possible to test them, but the perfumes will arrive at our customers home as a mail order.
I’d like to have a production plant in USA also, so to cut production and export costs, but it will be possible only finding a partner… hopefully in this life!
As an artist, I have the particular need to create a new communication pathway in perfumery. From this point of view, Peety has been simply a phenomenon, due to its advertising and its related new visual concept. We are also in the creative process for the next step in Peety communication: a viral video which we want to issue on line… we expect it will be explosive!

TO BE CONTINUED TOMORROW WITH A GIVEAWAY!!

Peety is available from the O’Driu site €150/49ml

Surrender To Chance starts at $6/.5ml

Sydney_Bridge_Happy_New_Year WikipediaPhoto Stolen Wikipedia

 

HAPPY NEW YEAR 2014 APJ

Bittersweet Hellos Fellow Fumies,

The year is ending. Another chapter closed and no matter how good or bad 2013 was we can never go back there again. We have had a fantastic fun year at APJ with nearly 20 regular contributors and some very exciting extras. Thank you all for coming and reading, commenting, chatting, bringing us into your daily routine or contributing, you have all helped make Australian Perfume Junkies something I am extremely proud of. A team effort.

There will be some changing and rearranging through 2014, a little facelift, more reviews, more life and even more fabulous giveaways and competitions.

I, Portia, am grateful that you are part of this little family. You all make my day, every day, with this magic space we have created….

Thank You Apple Jian Awe  FlickrPhoto Stolen Jian Awe  Flickr

Please have a Happy and Safe New Years Celebration. Waft into 2014 ready for success, health, wealth and happiness. It may not happen but if you are ready then it will be more fun.

Many of us are less than happy at this time. Take the time in 2014 to help yourself heal. Our warmest and most heartfelt hug to you all. It won’t always be this bad but it may not get better soon, push through and forward. Stick around, if nothing else our rampant ramblings here at APJ may give you a smile now and then.

I have been cleaning out the Perfume Room, there will be a huge cull soon and a Sale list. Here is a snap of most of the collection, there are 4 boxes that didn’t fit on the table. I am bragging but also heartily ashamed of my gluttony. It will slow in 2014……… Maybe…….

Portia's collection 2013

So farewell 2013 and WELCOME 2014.

2014 DeselmsTeamPhoto Stolen DeselmsTeam

The incredible story of how leopard Diabolo became Spirit: Doco

Hey APJ,

We are cleaning the Perfume Room and giving it a new paint job. It’s quite a BIG DEAL so over the next couple of days I am dropping in some Video stuff that I’ve found interesting, educational or took me outside my box. Some of it is ONE TOPIC but some will also be TOTALLY OFF TOPIC!

Blackleopard WikiMedia CommonsPhoto Stolen WikiMedia

Today we are going way off topic to animal communication and interaction with humans. This is a 13 minute story of Diablo the black panther and his life change to Spirit. There is a certain amount of Woo Woo and other stuff I’m not 100% on board with but the results speak volumes, and that’s enough for me.

Enjoy

The incredible story of how leopard Diabolo became Spirit

Smell Bent Holiday Limited Editions 2013/4

Hey Niche Nerds and Indie Lovers,

Every year Brent Leonesio from Smell Bent and his crew create a madcap/wonderful range of seasonal scent specialties, this year has been no different and I ordered myself a set of the 4ml EdTs this year to see what the buzz would be about. I have reviewed my favourite 3 from the 5 piece set today, they are the most Pop-Out-And-Surprise for me. They are available for purchase till February 2014 but don’t wait, they are awesome…

Smell Bent Holiday Limited Editions 2013/4

Gimme A Break Smell Bent

Gimme A Break

Smell Bent gives these featured accords:
Silky patchouli, smokey wood, sheer jasmine and sultry musk drenched in sticky honeycomb

My skin amps the musks in Gimme A Break and it smells like a hookers Christmas panties, tenacity is extreme. I spritzed it last night at around 10pm and have had 2 swims since then yet still I can smell dirty patchouli, jasmine and musks. I think it doesn’t smell as intended on me, but maybe it does. Naughty!! It is excellent under other fragrances too to reinvigorate a thinner reformulation, my Mitsouko modern smells positively vintage with it.

pere noel coward Smell Bent

Pere Noël Coward

Smell Bent gives these featured accords:
Sweet immortelle, atlas cedar, jasmine, fir balsam and pinon sap

Dry, dusty, woodpile with the teeniest hint of syrup and a nod to the sauna. Pere Noël Coward is intensely woody and I feel like a lumberjack when I wear it. Oddly disconcerting but fun, wearing this is like playing dress ups. Brent has a way of making the most deliciously nuanced and interesting fragrant rides. I am not a person for whom the season normally matters for frag wearing but I am going to save my Pere Noël Coward for Europe in Jan/Feb where I think it will be perfection, right now it’s opening is almost a caricature. I get around the 5-7 hour mark in summer here.

snow birds 3 flakes Smell Bent

Snobirds

Smell Bent gives these featured accords:
Orange flower, aged amber, candied resins and dark patchouli spiced with cardamom and golden ginger

Snobirds is my favourite of the 2013/4 Holiday set. Gourmand, spicy, amber with cake-ish depths and glace fruit heights. You want to smell delicious, edible and sexy? This is your friend. Bakery with a sensual backbeat, I received my set about 3 weeks ago and Snobirds has seen more wear than the others put together. YUMMY McYUMMY!

Smell Bent has the 5 in a 4ml each Travel Set for only $28,
add their current Frankinsmellie as an extra and it only comes to $33 (that is what I grabbed)

Wishing you a wonderful, joyful, peaceful and profitable 2014, filled with good health, great friends and some of whatever it is that you like.
Portia xx

Holiday Wishes 2013/4: DIOR, CHANEL mini movies

Hiya Holiday Campers,

We are cleaning the Perfume Room and giving it a new paint job. It’s quite a BIG DEAL so over the next couple of days I am dropping in some Video stuff that I’ve found interesting, educational or took me outside my box. Some of it is ONE TOPIC but some will alsao be TOTALLY OFF TOPIC!

Here are a couple of the beautiful Holiday Wish series the big guns are putting out this year. They are getting less outrageously gorgeous each year and a bit generic, these are two of the better offerings.

Holiday Wishes: DIOR, CHANEL

Dior Holidays wishes 2013/4

Coco CHANEL Jerine Lay  FlickrPhoto Stolen  Jerine Lay  Flickr

CHANEL Holiday Wishes 2013/4

Fragrance Bros: Daver’s Bookshelf: Essence & Alchemy by Mandy Aftel

Hiya Fumie Friends,

We are cleaning the Perfume Room and giving it a new paint job. It’s quite a BIG DEAL so over the next couple of days I am dropping in some Video stuff that I’ve found interesting, educational or took me outside my box. Some of it is ONE TOPIC but some will alsao be TOTALLY OFF TOPIC!

Essence&Alchemy BookDepositoryPhoto Stolen Book Depository $18 with World Wide Delivery

Today we are meeting Davers from the Fragrance Bros who will be talking Essence and Alchemy by Mandy Aftel. I hope you enjoy meeting him and seeing his take on a book that was so interesting , sometimes way over my head and full of re readable bits that I needed to digest and then come back to.

Hope you are loving your holidays.

Portia x

Oud Luban by Mandy Aftel for Aftelier 2012

Hey Gang,

Mandy Aftel, of Aftelier Perfumes, is one of our favourite Independent perfumers here at APJ. She is American small batch perfumery at its finest. Not only is she a great perfumer but also writes books about fragrance creation, notes and their many sources, chemistry, uses and functions (Essence and Alchemy) and another on its way soon. There is also a book on living your life well (The Story Of Your Life). On top of all this through my interactions and the general interactions of everyone I’ve spoken to Mandy Aftel is a great girl, filled with the joy of life.

Oud Luban by Mandy Aftel for Aftelier 2012

Oud Luban Extrait Aftelier FragranticaPhoto Stolen Fragrantica

Fragrantica gives these featured accords:
Top: Elemi resin, orange, blood orange, olibanum
Base: Agarwood (oud), opoponax, benzoin, patchouli, resins

The opening of resinous citrus is intense and vegetal, the sweetest oudh I’ve yet smelled and very much like putting your nose into citrus pith after eating the meat near a freshly turned, healthy compost heat and a waxy flavourless lip balm feeling of both softness and being caged. I also get a grated carrot, fresh, vegetable but sweet scent that is always unexpected but inviting.

https://www.flickr.com/photos/theklan/10655976393/player/a32bb85234

I am spared  almost any barnyard, poo or band aid, but now I’ve thought band aid I do get a little of it. It’s a hint and may be because I thought it as it’s never featured in previous wearings. Oud Luban is like an Oudh Lite. It’s pretty, wearable and sensual. I am reminded of the smell of Art Galleries, airy, light, dusty and waxed. The resins offer a sweetness that is also earthy but earthy is a bad analogy, Sky/Earth, tree-ish. But a tree still alive and growing. Oud Luban is the scent of the freedom of climbing trees, and scrub and bushland. Humanity there is too as Oud Lubin becomes softer, warmer, I am a spicy skinned sensual adventurer. Towards dry down my skin smells a bit boat-ish, that salty sweet smell of woods/resins/leather/saltwater but the one constant through the whole crazy ride of Oud Luban Extrait is how sexy it lets me feel. The end is not certain as Oud Luban sinks gently into my skin and I am sure it’s not all gone after 5 hours and a swim, but maybe I do smell this good.

Oud Luban Extrait Aftelier iyoed DeviantArtPhoto Stolen DeviantArt

Further reading: SmellyThoughts and The Alembicated Genie
Aftelier Perfumes has 3 extrait sizes $6/.25ml sample, $55/2ml mini, $195/7.5ml

What are your favourite Independent fragrances? Do you wear any of Mandy Aftel’s creations? Are there some I should seek out?
See you tomorrow,

Portia x

L’Instant de Guerlain EdP by Maurice Roucel for Guerlain 2003

Hello Frag Nerds,

Sometimes while swanning around the department store I go check out the frag counters even though we don’t get all the good stuff that the world gets. Sometimes I get a lovely surprise when we have the goods and I spritz away. Never have I ever even thought about spritzing todays fragrance, I don’t know why but it always gets overlooked. well, my buddy Birgit from Olfactoria’s Travels recently sent me a care package and inside was a 5ml boxed manufacturers sample of…

L’Instant de Guerlain by Maurice Roucel for Guerlain 2003

L'Instant de Guerlain Guerlain FragragranticaPhoto Stolen Fragrantica

Fragrantica gives these featured accords:
Top: Bergamot, mandarin, red apple
Heart: Iris, magnolia, ylang ylang, jasmine
Base: Musk, honey, vanilla, benzoin, amber

So right out of the gate I get a sweet, resinous toffee that is sticky and sweet, all warm sugary deliciousness. Citrus and most of the flowers are bypassed in favour of a very edible candy/confectionary scent that is reminiscent of a thing we have in Australia called a Musk Stick. They have been one of my favourite lollies since childhood but Jin wont eat them because he thinks it’s like eating soap. There is definite soapy reference in L’Instant and it has a clean feel without all the usual connotations of blandness and the current overuse of laundry stylings in fragrance. Though they are not the same I am reminded of JPG Le Male a bit, L’Instant has that same hefty, dense, sweetness that is both insistent and moreish. A hint of baklava even, mmmmmmmm

L'Instant de Guerlain Baklawa WikimediaPhoto Stolen WikiMedia

Guerlain is so good at this stuff. Clearly the success of L’Instant became a beacon to celebuscenters everywhere. The style and warm vivacity that is so deliciously enjoyable here is reflected in many of the celeb offerings of the last 10 years. Guerlain does it better, of course. I’m surprised there is no almond note because I can smell some yummy toasted almonds too.

L’Instant is pretty, sweet and very easy wearing. The bottle is beautiful and I can understand why it’s a big hit for Guerlain. You could give this to someone 16 or 86 and they would both smell beautiful wearing it. Longevity on my skin is under 4 hours of fragrant and then another couple of hours of very soft base notes that really do give me a vanilla, amber, almond blur. Lovely.

L'Instant de Guerlain Women Generations WikiPediaPhoto Stolen Wikipedia

Further reading: I Scent You A Day
Beauty Encounter has $52/50ml
My Perfume Samples has EdP starting from $3/ml to $9/5ml

Do you ever get a pleasant surprise from something you’ve bypassed for years? Tell me, I love to read your stories too.
Portia xx