Anat Fritz’ Tzora by Geza Schoen for Anat Fritz 2012


Post by Azar


Dear APJs,

Never in my wildest, most fragrant dreams could I have imagined that one day I would be tempted to purchase a perfume that was named after a kibbutz and tucked into a hand made sock! If this image isn’t strange enough just try to picture the following: A geriatric shopper mobbed by several young sales associates all attempting to provide the most thorough customer service in the history of office supply stores. If you can imagine either of these scenarios perhaps you too have tried ……

Tzora by Anat Fritz 2012

Tzora Anat Fritz FragranticaPhoto Stolen Fragrantica

Fragrantica gives these featured accords in one line:
Black currant, clary sage, bergamot, pepper, magnolia, osmanthus, jasmine, cedar, vetiver, patchouli, musk and moss.

My experience with Tzora began with Olfactif’s September Sample Collection (Pleasant Promenade by S. Poncet, Siam Proun by Ellen Covey and Tzora, the kibbutz in a sock). Tzora proved to be a pleasant enough fragrance. The musky woods, wafting in and out of my scent consciousness, caused me to suspect that the cassis and peruvian pepper (among other notes) were laced with GS’s “signature” aroma chemical, iso-E-super. On a whim I loaded my skin with 2 hefty sprays and went out on my morning errands.

My first stop was the bank. The usually serious bank teller gave me an odd look and then greeted me with a big smile and a sparkle in her eyes. Everywhere I went people were in a great mood, smiling, laughing and wanting to chat. I attributed all the friendliness to a day of sunshine and headed for my last stop, the office supply store.

Anat Fritz' Tzora Shopping Assistants limerickrose2012Photo Stolen limerickrose2012

I walked into the store in a big hurry, made a beeline for the tape aisle, found what I needed and was just about to zoom over to bubble wrap when a young man appeared, determined to help me find what I already had in my hand, a single roll of packing tape. He insisted on carrying it for me! Usually, when I shop at this store, I have been carefully ignored and prefer it that way. I made my way to the next aisle where another salesman joined the first. Eventually I managed to pick up not only all the supplies I needed but six very helpful young men as well. I was becoming a little self-conscious. Didn’t these guys have anything better to do with their time? Were they trying to look busy for the management or were they just helpless moths attracted to the flame that is Azar? Other customers were staring, coming closer and smiling. It was then I caught a whiff of myself. AHA! All the attention and solicitous customer service must be a reaction to the perfume that Geza Schoen had created for Anat Fritz and that I had so recklessly applied earlier in the day.

Anat Fritz' Tzora Shopping michigan.govPhoto Stolen

Further reading: The Perfume Diary
LuckyScent has $150/100ml
The Perfumed Court starts at $5/ml

Yes, it felt great to be waited on, smiled at and chatted up but would I want such treatment every day? Why not? $150 for 100ml of Tzora, the kibbutz in a sock, seems a small price to pay for so many smiles and such great customer service. Now here’s a question. Have you had any interesting public reactions to the scents you wear (perfumes, pheromones, aroma chemicals, whatever)? Try not to go too private or explicit with this one.

Azar xx