This is fabulous APJ Crew,
You want to talk iconic? The orange box is DEFINITELY an icon in and of itself. I had a blanket box from Hermès for years till it got ruined. I loved it so dearly, kept it on display like art, and in many ways the Hermès box IS art.
Photo Stolen Flickr
I love it when luxury brands give us whimsical and fun pieces. These little Hermès snippets are so far from what I expect of the old school, stylish and magnificent house of Hermès that when I saw the first one I laughed out loud. This is exactly what I love about the modern age of Guerilla marketing