Sung by Alfred Sung 1986


Post by Portia


Hi there APJ Frag Family,

I’ve had this Alfred Sung bottle for years and at one point it was a favourite. Since falling well and truly down the fragrant worm hole it has been sitting at the back of a boxless bottle box getting zero love. I was sure it was a BWF but couldn’t put my nose-memory on how it smelled so at about 3pm today I opened up my shirt and double spritzed…….

Sung by Alfred Sung 1986

Sung Alfred Sung FragranticaPhoto Stolen Fragrantica

Parfumo gives these featured accords:
Top Bergamot, Galbanum, Hyacinth, Mandarin, Orange, Ylang-ylang, Lemon Heart
Heart: Iris, Jasmine, Lily-of-the-valley, Osmanthus
Base: Amber, Orange wood, Sandalwood, Vanilla, Vetiver

WOW! Tania Sanchez wasn’t wrong when she called this a “Jasmine Diaper”. We have some serious poopy action going on and I LOVE it. Sung is so 1980s it hurts, we have a creamy citrus floral opening. HA! I know right. What the f*%@k does that even smell like? Well it smells big and naughty and completely over the top. Beyond your wildest BWF Skank Dreams Sung delivers.

Then Jin came home and we went and saw a movie (Ricki and the Flash – Meryl Streep and her daughter play with Kevin Kline and Rick Springfield. It’s wonderful. Do yourself a favour.) so I got to really appreciate the fragrance through the film.

All-Alfred-Sung-bridesmaidsPhoto Stolen Nordstrom

Sung smells good in an “Allergies to fragrance, you must be joking dear” kind of way. The “I couldn’t care less if you do anyway” or ” Oh do choke quietly darling, we have guests” school of thought and action. It’s big, it’s floral aldehydic, it’s fruity, it’s poopy and it is obnoxious. I freaking LOVE IT!

The photos I’ve chosen are some of Alfred Sung’s designs. Yes he is still designing and nowadays he is doing some really fun retro bridesmaids dresses that are affordable and fun. Loads of jewel bright colours but there are also a lovely lot of very pretty more muted shades to pick from too. If you’re thinking Mad Men Wedding then these are totally going to rock your socks off. Below is a ferocious bride-zilla photographed among the chandeliers looking exactly as Miss Haversham must have looked when she was given the news. Aghast, beautiful, rich and terrified. It’s probably how every bride feels inside somewhere deep down.

Sung is exactly the fragrance she would be wearing, to make a big impression as she walked down the aisle. Her sillage a wake that dolphins could gambol in. The unforgettable, once in a life time (yeah right) dream moment when every guest takes a deep breath in homage to a perfect bride.

alfred-sung-wedding-collection Wedding HousePhoto Stolen Wedding House

So to be honest Sung was a little overwhelming in the film. I was glad that there were only 3 other people in the cinema and that they were up the back. Though I did not find it disatracting, there were a few times when I moved and great gouts of floral and fertiliser flavoured air swooshed out of my top. It was a perfect accompaniment to the film and I bet it’s what Meryl Streep’s character Ricki wore, so it was kind of perfect.

Fragrance Shop has $20/50ml before coupon
Surrender To Chance has samples starting at $3/ml

What has been hiding in your cupboards that should get an airing?
Portia xx

10 thoughts on “Sung by Alfred Sung 1986

  1. Hellooo Portia!,
    I loved this in the day, though never bought any for myself. I couldn’t avoid smelling it, though. The “great bouts of floral and fertilizer flavored air” you mention here were always emanating from a dear friend of mine. I was sad when she changed her fragrance to something boring and forgettable.
    Azar xx


    • Hey Azar,
      You should surprise her with a bottle. It’s stellar. A little bit screechy but I can live with the screech for the wonderful poopy bombastic white floral pyrotechnics.
      Portia xx


  2. Loved reading this Portia! I wore the EdP for a couple of years and loved it. Have only been able to find the EdT and that one is not quite the same. You smelled great. Sandra xo


    • Hi there Sandra,
      Aaaah, I didn’t know there were the two but mine is the EdT. Is it less treble in the EdP?
      Portia xx


  3. I wore Sung for many years, when it was first released. It was actually my signature fragrance. After not having any for a decade or so, I bought a new bottle. It was so bad, I actually threw it away! The horror! Instead of the beautiful white floral, all I got was the poopy diaper. Reformulation must have gotten to it.


    • OH NOOOO! That is a shame. Yes, I think mine is the modern one. Wore it today and it is rude and poopy. We were laughing about it in the mall.
      Portia x


    • Hey lovely Anna Maria,
      We missed you last night. You were thought of and talked about with love,
      Portia xx


  4. Oh I’d never heard of this – a big poopy Jasmine? Bring it on! I’m getting a bit bored of having to be in the Safe For Work category most of my days, this sounds like the perfect antidote.

    xx Tina G


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